Email marketing is a form of digital marketing that helps businesses grow by allowing them to connect with customers and prospects. Some businesses see email marketing as a cost-effective way to expand their reach and connect with more people – without having to spend money on television ads or social media marketing. In fact, according to HubSpot Blogs research, 69% of businesses say email marketing is their #1 source of lead generation.
If you’re looking to enter the email marketing agency field, here’s what you should know and consider:
The Role Of An Email Marketing Agency
An email marketing agency is different than a standard marketing services firm. They usually specialize in taking care of all the technical aspects of sending out marketing emails on behalf of their clients. The goal is to maximize the ROI (return on investment) from each email marketing campaign.
Unlike a marketing services company, an email marketing agency usually has in-house experts who can help you plan, design, and develop your email campaigns. They may also help you analyze the results of your email marketing efforts – so you can determine which approaches work and which ones don’t. Finally, an agency may offer advice on how to improve your email marketing strategy moving forward.
Specialties Are Varying
Just because an agency specializes in email marketing doesn’t mean that they only do that. Specialties vary from copywriting and editing, to creative design, to content strategy and planning. So, if you have a specific area in mind that you feel you can contribute to, be sure to mention it during your interview.
An email marketing agency usually works with businesses of all sizes, so even if you’re just starting out, there’s a chance they’ll have a role that fits your needs. Don’t be afraid to ask questions during the interview process to find out more about their specialties and the types of clients they usually work with.
You Don’t Need To Have A Full-Time Marketing Team
A lot of companies with offices across the country have one person who is solely responsible for marketing. As the name would suggest, this person is usually the one who sends out the emails on behalf of the company.
If you’re looking to break into the field, you don’t need to have a full-time marketing team. You can instead outsource part of the work. For example, you might want to hire a virtual assistant to take care of your social media. Or, you could hire a freelance copywriter to help you write the occasional email describing the services you offer.
Being a one-person show is often the definition of a micro-business. If you’re looking to break into the field, you can take advantage of this by starting your own email marketing agency. This way, you’ll be able to specialize in the area that you’re passionate about. And, since you’re not bound to any particular client, you’ll have the opportunity to take on bigger projects as the need arises.
The Growth Potential Is Great
If you have a knack for marketing and you see the potential to make money from a product or service, you can enter the field and make a lot of money.
The most lucrative niches in the industry include weight loss and wellness, fashion, beauty and lifestyle, and real estate. If you’re looking for a fast and easy way to make money, you can focus on one of these areas and become extremely successful.
Email marketing is a field that is growing constantly. Companies are seeing the benefits of email marketing and they’re willing to pay for those benefits. If you’re looking for a stable profession, you can find plenty of work in the industry.
Where Do I Start?
If you’re looking to break into the industry, where do you start? The first step is to determine exactly what you want from the field. Do you want to become a full-time marketer? Do you want to become a consultant? Do you want to start your own agency?
Once you have an idea of where you want to go, you can determine what you need to do to get there. Do you need to gain experience? Do you need to gain certifications? Or, do you just need to make contacts?
Each option has its perks. If you want to become a full-time marketer, you can get in-demand certifications and gain experience by taking on big projects for agencies and large companies. However, if you’re looking for quick cash, you can start your own agency or consultancy. The choice is up to you.