Email marketing works. At least, that’s what the data says. According to Email Marketing Magazine, email marketing is now the largest industry in digital marketing, growing 17% year from 2016 to 2018.
In the midst of all of this, the role of healthcare professionals in email marketing remains largely unchanged. However, if you’re looking to make email marketing work harder for your healthcare practice, here are some helpful tips.
Use Email Marketing to Its Full Potential
There are many reasons why email marketing remains popular and effective, but perhaps the biggest reason has to do with the amount of data available to marketers. Thanks to the rise of the internet and the digital age, we now have access to massive amounts of information about our customers, their interests, and their behaviors. This is great news for email marketers, allowing them to target their messages more precisely and increasing the chance of a successful email marketing campaign.
Personalized, Interactive Content Is the Future of Email Marketing
According to HubSpot Blogs research, 87% of consumers prefer receiving personalized emails with customized content. Additionally, the content needs to be engaging enough to keep the reader’s attention while still being relevant to what the consumer is interested in learning about.
In the same vein, a Harvard Business Review blog post stated that customers prefer getting useful content that is also entertaining. The post went on to say that you can use digital marketing to create entertainment that is relevant to your customers.
Use Automated Follow-Up Emails
A lot of businesses get lost in the details of their day-to-day operations and forget to follow up with customers who’ve been in contact with them via email or phone. However, according to HubSpot Blogs, automated emails that remind customers of their order or appointment are viewed as acceptable business practices, rising 19% among customers as a whole and 38% among customers who’ve recently made an online purchase.
In order to maintain a healthy business relationship with your customers, you need to follow up with them regularly, preferably several times per week. Additionally, you can use email marketing to promote your online store or website by offering special deals or discounts.
If you have a brick and mortar store as well, you can utilize automated emails to cross-promote between the two, particularly if they’re responding to the same offer or event.
Make Sure Your Email Marketing Is Workable
Unless you have a massive list that you can leverage, you need to make sure that your email marketing is as effective as possible. Luckily, there are a number of tools and platforms available to help you do just that. The key is to find one that suits your needs, whether you need to segment your lists or want to send a different message to different groups of people.
Get Creative With Your Subject Lines
When crafting your email marketing subject lines, go above and beyond what the consumer is likely to type into the subject line field. Instead, use your imagination to come up with something creative that will catch the attention of your audience. This will ultimately result in more opens, clicks, and ultimately, more sales.
To find the right tool for creating and distributing your email marketing content, check out our recommended list of top mail marketing tools or download the free trial of HubSpot Email today.