How to Make Email Marketing and Email Content Stand Out

It is no secret that email is one of the most popular online communication tools, and with good reason. It is easy to use, free, and allows for instantaneous communication.

But while all these perks make it a valuable tool for marketing and commerce, they aren’t the only things that make email special. Depending on the design and layout of your emails, as well as the content you include, you can greatly increase the chance of your email getting read, and thus, acted upon. In this article, we will discuss some of the most effective techniques for making your email marketing stand out above the rest.

Create a Buzzworthy Subject Line

Even before you start building your email list, you can start making it more memorable and, therefore, more attractive to your audience by creating a unique subject line. Remember: the subject line is what draws the reader into your email, so it is of paramount importance that it is compelling enough to make them click on your email, but not so catchy that it is overused or annoying.

To create a buzzworthy subject line, use your best judgment and ask yourself: what would make this subject line stand out? Is it a specific product that your audience is searching for? Is it a combination of both?

For example, let’s say you are an e-commerce store and you notice that your product sells well in the United Kingdom, but not so much in Canada. In that case, you might want to consider using a subject line like: “[Product name] buys the [Product name]…” That way, when the subject line “[Product name]” pops up in your in-box, you will know right away that it is from an e-commerce store.

You also need to make sure that the subject line is suitable for display in the inbox. In general, make sure that no more than eight words fit comfortably in the subject line.

Include Links To Related Content

Even if you have kept your email relatively short, you still have some space to play with. You can either include a call-to-action (CTA) at the end of your email, or you can add in further content that links back to related products or websites. Using a call-to-action within your email is an effective way to get the reader to take the next step, whatever that may be. For example, if you are marketing a digital marketing platform and you want to encourage your readers to sign up for the free trial, you could say: “Want to learn more? Try this informative guide to learn everything you need to know about [digital marketing platform name].”

By including a link in your email, you are giving your audience the opportunity to learn more about the product or service that you are promoting. Then, if they click on the link, they will be taken to a page that is either educational, entertaining, or both. You decide what will make your content stand out above the rest.

Sometimes, you might want to include additional content within your email, regardless of whether you have a CTA or not. If you are sending out informative emails to your customers, you could say: “In the meantime, if you want to stay updated on the most recent news articles, check out our blog — [blog article name] — (or follow us on [social media platform name]).”

The idea here is to use the additional content within your email to either educate your audience about the product you are promoting, or to entertain them. Whichever angle you choose, you are sure to find a way to keep your readers interested.

Make It An Impatient User Experience

While it is important to make your email easy to understand and interesting, it is also important to make sure that it is accessible to your audience as soon as they click on it. One way of doing this is by making your email appear more like a broadcast and less like a private message or a letter.

To make your email more accessible, you need to put yourself in the place of your audience. Remember that this is a tool that you are using to get the attention of consumers, so it is essential that you ensure that the experience when opening and using your email is as good as possible. Here are some of the things that you can do to make sure your email is accessed as soon as possible:

  • Ensure that the email is a high quality product that your audience can trust.
  • Make sure that it is easily accessible, both online and off.
  • Avoid sending out extremely lengthy emails – People have short attention spans and will likely skim through overly long emails if you make it too far into the content.
  • Make sure that the website or email address is easily recognizable and has a visually appealing design.
  • Avoid hitting the send button until you have carefully checked your work. Sometimes, a partially composed email can remain unnoticed in an inbox, especially if the recipient is not expecting any correspondence at that time.
  • Use a unique sender address to make it easier for recipients to find your email.
  • Customize your emails with your own logo or brand. This will not only make it easier for your audience to associate your email with your company, but it will also help make your email more recognizable to others. Ensure that the logo or brand is relevant to the industry or niche that you are in, and makes sense for your audience. You can find templates that you can use in no time at all.
  • Add a signature to your email to make it more personable. Including your initials or a short bio about yourself will prove that you are not just a cold, automated machine and will make it easier for the recipient to get in touch with you if they have additional questions. Alternatively, you could include your contact details on the email itself – this is what some people do when they send out press releases or have otherwise detailed interviews to conduct.

Making your email marketing stand out is easier than ever with these tips. Of course, being memorable and interesting are two important elements to any effective marketing strategy, but you can also use these tips to make your email more approachable and, thus, more effective. As you gain experience, you will learn how to make your email stand out more and more, and eventually, you will learn how to make it stand for your brand. So, don’t be afraid to try new things and see what works best for you and your business.

Scroll to Top