How to Integrate Shopify and Mailchimp to Create an Amazing Email Marketing Campaign

Let’s admit it: Email marketing can be pretty tricky. You have limited control over how your message is going to be received and you don’t know exactly how many people are going to be interested in your offer. Luckily, there are tools like Shopify and Mailchimp that can help you automate much of the drudgery away so that you can focus on what’s important to you—creating an amazing customer experience.

Why Shopify and Mailchimp?

With Shopify and Mailchimp, you can automate your email marketing. Using tools like these, you can collect email addresses, set up automated email campaigns and analyze the results with dashboards.

As a business owner, it’s important to you that you’re reaching the right audience with your message and that you’re creating a memorable experience. By using tools like Shopify and Mailchimp, you can set up automated email campaigns that are triggered by events like purchasing a product, subscribing to a newsletter or participating in a contest.

Shopify makes it easy to set up a small storefront with all the necessary features you might need to run your business. Whether you’re selling your own products or serving as a storefront for other companies, Shopify has you covered. With Shopify’s eCommerce functionality, you can fully integrate your store with major payment providers like Stripe or PayPal. Plus, you get to use Shopify’s powerful point-of-sale tools to track inventory and take payments seamlessly. In short, there’s a lot of functionality that can be harnessed to create an amazing customer experience via email marketing.

Set Up Your Shopify Store

First off, you want to create a Shopify store for your email marketing. The best part about having a Shopify store is that it’s already set up with all the standard eCommerce functionality that you might need. For example, you can use the store’s built-in payment provider, Stripe, to take payments directly from customers.

If you’ve been thinking about trying Shopify, now might be a good time to do so. The company is offering special promotional pricing for the first 150 customers. Plus, getting started with Shopify is free.

Once you’ve created your store, go ahead and log in. You’ll see a dashboard that looks similar to the one below. You can use this dashboard to launch your marketing initiatives by clicking on the big green button.

From here, you can do a number of things. First, you can set the pricing for your products. For the purpose of this example, we’ll use the Shopify default pricing (pricing plans start at $5.95/mo).

Next, you can add products to your store. To do this, click on the small black gear icon in the upper right-hand corner of the dashboard. This will open up a mini-menu. From here, you can search for products by typing in the keyword or use the handy “Shop by category” option to browse through your favorite categories (e.g., Health & Fitness, Grooming, etc.).

Once you’ve found the product you want to add, click on the plus sign in the upper right-hand corner to add it to your store.

Create Your Email Marketing Campaign

Now that you have your product(s) added to your store, it’s time to create your email marketing campaign. You can use the dashboard’s “Lead Management” tool to get started. This tool will allow you to capture email addresses and create automated email campaigns based on those addresses.

As a best practice, we recommend creating one email campaign for each product that you have in your store. You can use the built-in content creator or head over to the Marketing tab to use the tools there to create compelling content to drive clicks and conversions.

To create an automated email campaign, simply follow these steps:

  • Click on the green “Create an email campaign” button in the upper right-hand corner of the page.
  • On the next page, you’ll see the “Choose the list you’ll use to send your campaign” pane. If you already have a list of subscribers or customers, you can use this to send your campaign. Otherwise, you can click on the “Make a new list” button to create a list of email addresses.
  • In the next pane, you’ll see a table showing the details of the list you’ve just made. To spice things up, use the list’s details to create a compelling subject line for your email.
  • Once you’ve built your campaign, you can preview it by clicking on the shiny green button next to the subject line.
  • If you’re happy with what you’ve created so far, click on the “Go Live” button to launch your email marketing campaign.
  • You’ll see a confirmation screen notifying you that your email marketing campaign has gone live.
  • Go back to your store’s dashboard and you’ll see a “Converted” notification on the upper right-hand corner of the page. This notification will tell you how many people you’ve successfully captured in your list.

If you followed our direction and used the Shopify default pricing, you won’t have to worry about running out of credit because you’ve reached your daily limit. However, if you want to try a paid option, you can click on the “Contact Us” link in the upper right-hand corner of the page to get to the company’s contact form.

From there you can select “I’m a business owner” to continue to the “Details” page where you can enter your credit card information to continue using the service. Once you confirm the transaction, you’ll be able to see how much you’ve spent and how much you have left in terms of credit. If you’ve reached your daily limit, you’ll see a message on the next page that allows you to request an upgrade.

Track the Results of Your Email Marketing Efforts

Now that your email marketing campaign is live, it’s time to track the results. With your store’s dashboard, you can easily access key metrics like the number of subscribers you’ve gained and the number of orders you’ve received. These metrics will help you determine the success of your email marketing campaign.

You can also use the service’s “Analytics” tool to get a clear picture of how your campaign is performing.

If you followed our instructions and used the Shopify default pricing, you won’t have to worry about running out of credit because you’ve reached your daily limit. However, if you want to try a paid option, you can click on the “Contact Us” link in the upper right-hand corner of the page to get to the company’s contact form.

From there you can select “I’m a business owner” to continue to the “Details” page where you can enter your credit card information to continue using the service. Once you confirm the transaction, you’ll be able to see how much you’ve spent and how much you have left in terms of credit. If you’ve reached your daily limit, you’ll see a message on the next page that allows you to request an upgrade.

Now that you’ve got your shop ready to go, you can dive into the exciting world of email marketing. The key is to keep things simple. One email campaign per product across every platform will give you the best chance of driving sales.

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