With the resurgence of text messaging and email marketing, and the rise of digital marketing, many business owners are considering the merits of incorporating both forms of communication into their marketing mix. The two platforms have something to offer every business. Let’s take a look at the top 10 best email marketing and SMS software. Keep reading for more information on each product.
MailChimp is the market leader in email marketing software, boasting a 14-year history and supporting millions of users around the world. Founded in 1999, the company has continued to grow steadily over the years, recently hitting the one-billion-user mark. They provide a free version that allows businesses like yours to get started with email marketing, as well as paid plans that offer advanced features such as segmentation and mailing lists.
With over 300 million users across the globe, ActiveCampaign is the market-share king when it comes to SMS marketing software. The company was founded in Ireland in 2002 and is still based there, but now has offices in the UK, US, and Germany. They offer a free version that allows businesses to try their software for 14 days, as well as paid plans that offer additional features, like affiliate marketing and lead scoring.
Hootsuite is the largest social media platform globally, with almost 500 million monthly active users on its platform. It was co-founded by Joe Gebbia and Ben Millett in Canada in 2004 and is now publicly traded on the Canadian TSX Venture Exchange. The platform is best known for its Instagram integration, which allows users to seamlessly post images to multiple accounts simultaneously.
Radian6 is popular software for content creators who need to pull together videos from various sources and stories for a project. The software can integrate with leading platforms like YouTube, Facebook, and Twitter to pull content from across the web and put it in one place, as well as allow creators to schedule content across multiple platforms.
Cloudera is the leader in the analytics appliance space, and their machine learning software helps businesses find valuable insights into their data to make better, data-driven decisions. Cloudera started in 2008 and is headquartered in France. They offer an analytics appliance called the Cloudera Data Hub, which combines Hadoop with their software for data analysis. While you can use their software for free, to get the most from it, you need either to subscribe to their paid plans or launch your own Data Hub.
HubSpot is the world’s #1 marketing platform, with over 200 million monthly active users across the globe. It was co-founded by Kevin Halcyon in 2004 and is still headquartered in Boston, MA. The company offers a free version of their software and a paid plan with all the bells and whistles, which includes email marketing, website building, and social media management features.
Paid app Salesforce, which integrates with other business apps and platforms like Google Analytics and Slack, offers an email marketing platform, with over 200 million users worldwide. The software is popular with marketers who want to stay focused on executing email campaigns, instead of having to constantly manage their emails via a third-party tool or via their own custom-built email client.
8. Rakuten Marketing Platform
Rakuten Marketing Platform is a comprehensive marketing platform designed specifically for ecommerce businesses. It is a part of the Rakuten family of companies, which also includes the travel website Rakuten Travel and the luxury goods brand Rakuten Hypermarket. The platform offers a free version, as well as paid plans that include webinars, email marketing, and display advertising.
MarketingCharts is the market-share king in analytics software for retail and e-commerce, boasting over 500 million active monthly users. The company was founded by David Corry in the UK in 2011 and is still based there. They provide all the common marketing and e-commerce metrics that you need to understand your industry, as well as AI-powered insights to help you grow. Their software is easy to use and provides clear insights into your marketing performance.
Last but not least, we have Sagewise, which provides software for SEO (Search Engine Optimization) specialists who need to track and analyze their clients’ SEO performance. They were founded by Chris John in Australia in 2005 and are still based there. They provide a free version for up to three SEO agencies or in-house teams, as well as paid plans with added features, integrations, and support.
Choosing the right marketing software for your business can be difficult. There are many products to choose from, and even more features and integrations to consider. Ultimately, you want a tool that will allow you to get your job done easily while also staying within your budget.