How to Avoid Legal Trouble When Using Email Marketing

You’ve heard of the golden rule in business: Treat others how you would like to be treated. Well, the same concept goes for legal matters. Keep your legal and business correspondence separate. Do not use email to circumvent the terms of a contract or agreement. And, when in doubt, consult a lawyer. These tips will help ensure that your email campaigns result in happiness for you and your business, rather than headaches and legal hassles.

Use An Outgoing E-Mail Address

When sending out emails, always use an outgoing e-mail address. This prevents any kind of conflict with your subscribers if the company that hosts your e-mail address goes rogue and starts forwarding messages from unknown sources. An outgoing e-mail address also provides you with the opportunity to send e-mails from different domains. So, for example, if you’re working with a company called, but you want to send a separate e-mail to, you can do so by using the domain in the e-mail’s ‘From:’ field.

Avoid The Grey Areas

If you’re not sure whether or not a certain action is legal, don’t do it. Even if you think that something is allowed, proceed with caution. The legal system is complex and filled with grey areas. So, if you’re not sure whether or not a particular action is right, it’s better to not take the chance. Besides, the more you know about the law, the more you can use it against someone if you need to. For example, if you see that a certain action is contractually prohibited, you can always claim that the other party is in breach of contract.

Keep Everything In Writing

Writing things down makes them easier to remember. So, whenever you have an important conversation with someone, take some time to write down what was said. This will also help you avoid any misunderstandings later on. It is not unusual for misunderstandings to arise after conversations take place out of textual correspondence. So, writing things down ensures that everybody understands what was agreed upon. There is also the option to have a couple of people involved in the conversation, each taking a note of what was said. This can help clarify any ambiguities or mistakes that may have been made during the conversation, thus avoiding any possible misunderstandings.

Avoid Short Correspondences

Shorter correspondences are usually easier to handle. There’s no need to clutter your email with unnecessary details. A short and sweet email will do just fine. Just keep things professional and relevant. The less you write, the less you have to write about. The less you write, the less room there is for misinterpretations. Besides, if you’re communicating with a lawyer, you might find that a few well-chosen words can sometimes make a world of difference. Your lawyers will appreciate it if you keep things simple and to the point.

Monitor And Review All E-Mails

Once you’ve sent off your e-mails, it’s important to monitor them. The worst thing you could do is sit back and assume that they’ve all been delivered. This is why it’s essential to monitor your e-mail accounts. Checking your e-mail regularly ensures that you catch any errors or omissions before the messages are actually dispatched. It’s also good practice to review all e-mails you’ve sent out, at least once a month. This helps you ensure that everything is kosher and that you’re following the correct procedures.

Business Is Business

In the same way you would avoid going through a marriage counselor if you’re already in a happy and committed relationship, you should avoid getting too involved in business matters that are not directly related to the core of your company. Even if you think that you’ll have no problems following this rule, it can still hurt your professional reputation to have too many unconnected business dealings. As a rule of thumb, stay away from anything that could be construed as business affairs or legal matters. This includes family, friends, coworkers, and even customers, who might become litigious. Remember, your friends and family are likely to see your business dealings as a sign of weakness, particularly if you get into trouble. So, being the decent person that you are, you’ll want to keep your personal and business lives separate as much as possible. What you’ll need is someone you can trust, who will have your back in tough times and make the right recommendations when you need them.

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