You may think you know what email marketing is, but unless you’re actually doing it, you probably don’t. There’s a lot more to it than simply delivering an email with marketing content in it.
Here’s everything you need to know about email marketing, including the basics, the definitions, the best ways to track results, and much more.
What Is Email Marketing?
Put yourself in your customer’s shoes for a moment. What is your biggest challenge right now? Is it the prices of the products you sell? Is it the lack of availability of the products you sell? Is it the lack of awareness of your products and services among prospective customers?
Whatever your biggest challenge is, consider it your marketing objective.
You’ll achieve your goals much more quickly and easily if you tackle them one by one. When you send out a sales-oriented email to your customers, you’re marketing. When you send out a marketing-oriented email to your customers, you’re marketing. You’re not really doing anything else.
The fact is, every business is a marketing business, whether you like it or not. So it makes sense that you’d want to approach marketing as a whole, including email marketing.
When Is Email Marketing Suitable For My Business?
This is a question nearly all businesses ask, and it has a very simple answer: whenever you want to sell something to someone.
If you want to grow your business, you’ll soon discover that marketing is vital, and a lot of entrepreneurs undervalue it and treat it as a luxury. You don’t want to be one of them.
You don’t need to limit yourself to just email marketing to reap the benefits. You can take advantage of the many tactics available to market your business.
What Is The Definition Of Email Marketing?
Put yourself in your customer’s shoes for a moment. What is your biggest challenge right now? Is it the prices of the products you sell? Is it the lack of availability of the products you sell? Is it the lack of awareness of your products and services among prospective customers?
Whatever your biggest challenge is, consider it your marketing objective.
You’ll achieve your goals much more quickly and easily if you tackle them one by one. When you send out a sales-oriented email to your customers, you’re marketing. When you send out a marketing-oriented email to your customers, you’re marketing. You’re not really doing anything else.
The fact is, every business is a marketing business, whether you like it or not. So it makes sense that you’d want to approach marketing as a whole, including email marketing.
What Is The Definition Of A Successful Email Campaign?
Now that you know what email marketing is and when you should use it, let’s discuss what makes up a successful email campaign. A successful email campaign is one that converts — that is, gets you to take some kind of action, ideally a sale.
The first step to creating a successful email campaign is to define what you’re aiming for. What action do you want your email to inspire? What result do you want to see?
It’s also important to look at the stage your business is in. Are you just getting started? Or have you been in existence for some time and are looking to grow?
Your business goals and the stage you’re in will determine which email marketing methods and tools you should use. Let’s look at each step and how you can use email to improve your business.
How Do I Choose The Right Target Audience?
The first step to creating a successful email campaign is to define who your target audience is.
If you want to sell luxury goods, you’ll need to choose your audience carefully, as luxury-buyers are few and far between. You may find that most people you reach with your campaign are not even interested in your product or service, but they may be interested in your campaign or the product or service you’re promoting.
On the other hand, if your product is suitable for everyone, you may want to choose an audience that’s more inclined to buy your product or service.
How Do I Choose The Right Media To Reach My Audience?
The second step is to choose the right media to reach your audience. You have several options here, from paid ads to organic search, from billboards to blogs.
You’ll want to consider the costs of each option, as well as whether you want to focus on one channel or multiple ones.
How Do I Create The Perfect Headline?
The third step is to create the perfect headline. You’ll want to stand out from the crowd with a memorable, eye-catching headline that makes your email easy to open. You can also — and this is important — include a call-to-action (CTA) at the end of your headline.
The CTA is vital. What is your desired action? Should people click on your headline and read your email, or is there more you want them to do?
You can also — and this is important — include a link to a landing page or an offer that’s relevant to the content of your email. You don’t want to overwhelm people with too many links or temptations. Keep it simple.
How Do I Build A Perfect Body Language?
The fourth step is to build a perfect body language. You’ll want to avoid hand gestures and fidgeting, as these are all signs of nervousness. Instead, you want to project an unwavering confidence.
If you have a tendency to rush your sentences, you may want to rephrase them. You can use your hands to express yourself more clearly. For example, if you’re writing about the benefits of your product, you may want to use your hands to demonstrate them. Or if you’re discussing your plans for the future, you may want to use your hands to gesture toward the stars.
How Do I Write The Perfect Body
The fifth and final step is to write the perfect body. Your email body should be a concise yet comprehensive summary of the information in your headline. Make sure you include key benefits in your body, and support your claims with compelling evidence.
You want people to stay on your landing page or contact you for more information, so you’ll want to make sure you have all the relevant contact details available. Make sure you include your website URL, social media handles, and — if applicable — phone number. You should also review some of your customers’ previous emails to get an idea of what they want and need and to better tailor your pitch to them.
Writing a successful email campaign is a lot of work, but it’s well worth it. You’ll soon discover that sending out regularly scheduled emails can boost your sales figures and grow your business. With just a little bit of effort, you can start to see remarkable results from simple email marketing.