Have you ever seen an email newsletter or an email campaign and thought “meh”, then went back and looked at the artwork a second time?
What was it about the email marketing artwork you saw that didn’t grab you?
Perhaps the design of the newsletter or the email campaign didn’t fit the content or voice of your brand. Or, maybe the artwork was just plain bad.
What’s important to keep in mind is that your email marketing design doesn’t have to be perfect. It just has to communicate your identity and values. Once you’re able to do that, you can go back and make any necessary adjustments to make the design more appealing.
The 4 Most Important Things to Include in Your Email Marketing Strategy
You’ll want to start by identifying the goals you have in mind when designing your email marketing campaign. What do you hope to see from the campaign? More leads? More customers?
Once you have a clear picture in mind, you can begin to lay out the objectives you’ll need to meet to have successful email campaigns.
Here are the four most important things to include in your email marketing strategy:
1. A target audience
As the name implies, your target audience is the group of people you intend to send your email marketing to. An effective strategy is one that takes into account what your target audience wants and needs. Your strategy should include an examination of the demographics, psychographics, and digital behavior of your target audience.
You can use tools like Google Analytics to easily find out the demographics, digital behavior, and psychographics of your audience.
2. Content strategy
If you’re new to email marketing, content strategy may feel like a foreign concept. Simply put, your content strategy determines what will be in your emails and what you’ll say in them. It involves creating content that is both relevant and useful to your audience.
To get started, you’ll want to create buyer personas and use that to determine the content of your content strategy. This strategy should be able to change as your business and the needs of your audience change. Your content strategy should include the following:
- Keywords and SEO
- Subject lines and CTA’s
- Metrics and analysis
Once you know what’s in store, you can begin to lay out content ideas and choose the right words to use.
3. Design strategy
Aesthetics are more important to your audience than ever before. In fact, the design of your emails can impact your ability to persuade your audience to take action. Design strategy involves choosing colors, layouts, and typography that are appropriate for your brand.
Your design strategy should be based on your target audience’s needs and preferences. It should also take into account what makes your product unique and special. Once you have your design strategy established, you can begin to choose the right font, color, and images for your content.
Your choice of a font can affect the way your email looks. For instance, if you’re using Comic Sans as your font, you may want to consider using a different font for headings and text. The color of your text determines how easy it is to read. Choose a color that is consistent with the rest of your branding and helps your content stand out.
4. Analytics strategy
If you’re new to email marketing, you’ll want to look into the various analytics tools available. These tools can help you track the success of your email marketing campaign. They can determine the demographics, psychographics, and digital behavior of your audience.
Analytics is crucial for any marketer these days. It provides you with the information you need to succeed in the digital world. The information gathered from analytics can help you find out what’s working and what needs to be changed.
To get started, you can use Google Analytics to track the demographics, digital behavior, and psychographics of your audience.
Choosing the Right Outreach Strategy
Once you have a clear picture in mind of your target audience, you can easily choose the right outreach strategy. You should always use a combination of the above-mentioned tactics to reach your audience. While social media is a great place to discover potential customers, collecting their email addresses is a great way to stay in touch. You can use a tool like MailChimp to easily collect emails from your target audience.
If you’re looking to make extra money from home, you can become a travel affiliate marketer for Cruise Ship Travel. For more information, check out this comprehensive guide to affiliate marketing for travel businesses.
Running a Successful Email Marketing Campaign
Now that you have a clear picture of what you’ll need to include in your email marketing strategy, you can begin to set up automated email campaigns. These campaigns will help you send your emails directly to your target audience, with the ability to change the targeting criteria as needed. You can also set up a follow-up email campaign in case your target audience doesn’t click through the first time around.
To get started, use a tool like MailChimp to create a template for your emails. You’ll want to include a subject line, a brief description of what the email is about, and an opt-in form.
When you’re ready to send the email, log into your MailChimp account and click on “Send mail”. For more information on getting started with automated email campaigns, check out this comprehensive guide to automated email marketing.
If you’re seeking more information on email marketing, here are a few helpful articles to further your understanding: