Most companies have a CRM (Customer Relationship Management) System. A CRM system is a software tool used by businesses to maintain and grow customer relationships. The software tracks customer interactions, such as orders, service calls, and product usage, and centralizes this data into one place for the whole organization to see.
CRM systems come with many useful features. One of the most useful features is the integration of email marketing with the software. When customers engage with your brand via email, you can be sure they have an existing relationship and are interested in receiving information from you.
Why Should You Integrate Email Marketing with Your CRM System?
Email marketing is an effective way to communicate with customers. You can build relationships with your customers, and get them to interact with you via email, and eventually buy products or services from you.
When customers interact with your brand via email, other marketing tactics, such as social media, can be used to follow-up with them.
Email marketing also provides you with the opportunity to gather important data about your customers. You can see their email addresses, what products they are interested in, and what brand messages are resonating with them. This information can be used to refine your messaging and improve your overall customer experience.
With the integration of email marketing with your CRM system, you can segment your contacts based on what products or services they are interested in. You can also choose to personalize your messages depending on what segment they are in. This reduces the chances of emails going unnoticed, and increasing the chances of getting a response.
How Do You Integrate Email Marketing with Your CRM System?
If you use Salesforce, you can add email marketing as a feature, and integrate it with your CRM system easily. Once you have integrated email marketing with your platform, you can easily create automated emails, based on a list of contacts, that can be sent out at regular intervals. You can also segment your email list based on what products or services they are interested in, so you can personalize your messages.
You can use automation to send out these emails, or have them sent out by a human. Having automated emails sent out means you don’t have to be present to follow-up with people, which in turn minimizes the chances of you missing important sales opportunities.
The Benefits of Integrating Email Marketing with Your CRM System
There are many benefits to integrating email marketing with your CRM system. Here are just a few.
Emails provide a quick way to get in touch with customers, and have them interested in receiving more information about your business. Without having to go through numerous phone calls, or direct messages on social media, you can get the important information you need, without having to search for it, in a few minutes.
Emails also provide you with a chance to follow-up with customers, and get them to come back for more. You can send automated emails, based on their contact information, and purchase history, that remind them about your business, and encourage them to return.
Emails that are personal, and utilize language the customer understands, increases the chance of getting a response. Rather than sending out automated emails that may go unnoticed, or get flagged as spam, having a human send out the messages increases the chances of getting a response.
The ability to follow-up with customers via email, is also a good way to establish credibility. If you respond to their inquiries, and show that you are willing to help, they are more likely to feel that your brand is a trusted source for relevant information.
Integrating email marketing with your CRM system is a simple process which can be done in a matter of minutes. Once you have followed the steps, you can begin using the feature, and reap the benefits.