In case you’re looking for ways to improve your email marketing strategy, then you’ve come to the right place. We’ve collected some of the best email marketing automation tips from experts in the field to help you get started.
Set Up A Blog» Blogging is a fantastic way to attract organic traffic to your site. However, if you’re looking to grow your affiliate sales then you need to consider what sort of content you’ll be posting. If your audience is more of the tech-savvy type then you may want to consider establishing yourself as an expert in digital marketing or blogging. Establishing a blog will not only benefit you in terms of attracting potential customers but it will also help you refine your message and speak to your audience better.
Invest In A Landing Page With A Call To Action (CTA)
Creating a landing page that converts is the key to effective email marketing. A landing page with a call to action allows you to gain attention in only seconds because people are often impatient to find out more about a product or service. Setting up a simple but powerful call to action is easier than you think and with A/B testing you can be sure that you’re always appealing to as many people as possible.
Use Scarcity Of A Resource To Your Advantage
There are three basic rules to using scarcity as a marketing tool. First, give people what they want Second, give them enough of it to make them want it Third, make them pay for it
Scarcity of a resource is often used to drive sales of a product or service, however, you can use it to drive engagement as well. When you run an email campaign on a weekend then you’re typically presenting your email audience with limited content. The result? They may be more open to your message because of the scarcity element. You can also use limited time slots to encourage people to take action. For example, you might send your email on Friday at 12 p.m. Or you could offer people who sign up before midnight on Tuesday a freebie.
Use these tips and you’ll be able to incorporate email marketing into your strategy successfully. Don’t be afraid to try new things and improve what you can. You may find that once you get the hang of this it’ll become a lot easier to generate sales from your email marketing efforts.