How to Start a Successful Email Marketing Campaign for Your Business

The purpose of an email marketing campaign is to send a series of emails to your audience to promote your product or service. Whether you’re selling shoes online or insurance online, you’re likely to use email marketing. But what makes up a successful email marketing campaign? That’s what we’re going to discuss in this article. So sit back, get inspired, and start sending out those emails.

Choose The Right Platform

The first step to building a successful email marketing campaign is determining which platform is going to be best for you. You’ve got to consider factors such as cost, ease of use, and how familiar your audience is with the platform. For instance, if you’re new to email marketing and don’t have much experience, then opt for a free platform such as Gmail or Hotmail.

These are the two most commonly used platforms by consumers. Not everyone has a gmail account (less than 66% of adults, for example), so you’ll need to create an account on Hotmail if you want to target that audience. Gmail is also great for creating groups, so you can segment your list and send targeted messages to specific groups. If you’re looking for a free platform, then go with Gmail or Hotmail.

Find Your Audience

The next step is to figure out who you’re going to send your email marketing messages to. This is called your target audience and it’s a critical step in order to get your campaign off to a good start. Before you start sending out your first email, you need to have a clear idea of who the email is meant for. This way, you can craft the perfect email to suit their needs. Once you’ve built a list of your target audience, you can start to segment it and send out bespoke emails based on their needs and interests.

You can use a tool like HubSpot to find your audience’s interests. With this tool, you can create buyer personas and gain a better understanding of what types of content your audience interacts with. In other words, when they are reading your emails or taking part in your webinars, what are they experiencing? This will help you tailor your content to appeal to them more and encourage them to engage with your message. If you’re looking to start a successful email marketing campaign for your business, then use HubSpot to find your audience’s needs and interests.

Create An Outline For The Campaign

An email marketing campaign usually works in stages. The first email in the series will usually include some information about the business, the name of the product or service, and often a link to more information. Then, you’ll want to continue emailing the same audience about a series of topics, usually related to the product or service you promoted in the first email. But you can also use email marketing to send out regular updates on global and local events that your company or product is involved in.

You’re going to want to create an email marketing schedule and stick to it. Sending out a blast of emails every few weeks is a good plan. You can then monitor the open rates and engagement levels of your emails to determine which ones are performing well and which ones need to be tweaked or deleted.

Choose The Right Content

The next step is to choose the right content for your email. You’ve got a couple of options here. You can either use pre-written emails or you can write your own. The latter is the more popular option, especially if you want to maintain some degree of creativity. If you opt for the former, then make sure that each email is pitched at a high level and uses compelling language. Also, try to avoid using too many clichés or common phrases, as your readers might see through the fluff. Instead of using words like ‘always’, ‘never’, and ‘guarantee’, you can opt for alternatives such as ‘might’, ‘could’, and ‘potentially’. This way, you maintain a little bit of creativity while also ensuring that your emails sound like you, the business owner, wrote them.

If you decide to write your own email content, then make sure that your keyword research is sound. If you use a tool like Keyword Planner to find keywords, then make sure that you enter relevant and long-tail keywords for the best results. Using long-tail keywords will help you find your audience more easily when they type in a search query. In other words, if someone is searching for roof repair in your area, but your product is actually gardening products, then you can assume that they’re not exactly looking for what you’ve got to offer. Write content that’s relevant to your audience without being too general or too specific.

Personalise The Subject Line

Now that you’ve got the basics down, it’s time to add some personal touches. The subject line of your email is going to be one of the most critical parts of your email campaign. This is the line that your readers will see before they even start reading the body of the email. According to HubSpot Blogs, the average person scans a message with a subject line that is 1.7 words. This means you’ve got around 40 characters to work with.

You can use tools like Bitly to shorten your URL’s, otherwise known as links, and increase the visibility of your social media accounts. When a user clicks on a shortened link, they usually see your social media accounts. If someone clicks on a URL in an email and they’re actually not seeing your social media accounts, then you might want to shorten the URL.

Craft A Solid Body

The body of your email is where you’ll want to go into greater detail about the product or service you promote. This is usually where you provide customer support or encourage them to purchase your product or service. You want to make sure that this part of your email is concise yet comprehensive. If you use tools like Hootsuite to curate and schedule your social media content, then you can use the same tool to craft a compelling body for your email marketing campaign. This is where you grab someone’s attention and compel them to take action.

You can use email marketing to send out regular updates on events and offers that your company or product is involved in. You might want to send out an email once a month, with a new event or a new offer, but that’s up to you. It depends on your target audience and what works best for you.

You can also use the body of your email to provide customer support. For example, if you sell shoes and someone is having trouble finding the appropriate sizes, you might want to provide them with some helpful information or offer them a money-back guarantee. You can also use the body of your email to promote your next event or product offering. In other words, you can use the body of your email to sell something or provide support while also promoting your business.

Include Bullets And Statistics

Now that you’ve got the basics down, you can start including some of the many features that make up a good email. These are the features that will help your readers engage with your content and make them think that you, the business owner, are actually paying attention to their wants and needs. You want to create a sense of trust with your readers, and a good email will help you achieve that goal. You can use tools like Hootsuite to build and manage your social media accounts, so make sure you’re curating content on a regular basis.

If you run a business, then you know how important it is to have loyal customers. One way to gain more trust with your audience is to include numbers and facts about the products or services that you promote. If you want to convince someone to buy your product or service, then you can use stats and figures to back up your claims. Remember: people trust others who appear to be trustworthy. This means that if you include some stats and figures about the quality of your product or service, others will likely believe you.

Measure The Results Of Your Campaign

This last step in the process is to measure the results of your email marketing campaign. The first thing you want to do is set a goal for yourself, relative to the size of your audience. Are you looking to increase revenue? Did you want to reach a certain number of customers? Setting a target to work towards will help you track your progress and determine whether or not your campaign was a success.

After you’ve calculated the total number of people who were on your email list prior to the campaign and the number of people who were newly acquired by your list (from one to five people), then you can perform a simple comparison. Did your email campaign bring in more revenue than you expected? Did it reach your target audience? These are the types of questions you need to ask yourself in order to determine the success of your email marketing campaign.

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