You’ve probably heard of email marketing. It’s one of the most popular and effective ways to attract potential customers and grow your business. If you’re curious about the top 7 email marketing best practices, continue reading.
1. Use an email service provider that offers robust features.
You’ll want to work with an email marketing service provider that is reliable and offers the features you need to grow your business. Some of the features you may need include batch sending, autoresponders, etc. These are essential for the success of your email marketing campaigns. Don’t settle for less, choose a high-quality provider that has all the features you need and will be around when you need them.
2. Create compelling, valuable content.
Varying content is important to keep your readers interested and engage them in your content. You can use case studies, how-to guides, FAQs, etc. to create compelling content for your email campaigns. Make sure that your email marketing materials are valuable and equipped with enough information to satisfy your readers.
3. Use SEO tactics to boost your content’s discoverability.
Search engine optimization (SEO) is a process of improving your content’s rank on search engines like Google. You can use a variety of SEO tactics including creating compelling content, building backlinks, etc. to boost your content’s discoverability and increase the chance that your target audience will arrive at your website via searches.
4. Measure the success of your email campaigns.
You’ll want to regularly measure the success of your email campaigns. To start, look at the number of contacts that opened your email, the number that clicked a link, etc. You can also use tools like Google Analytics to track the success of your email marketing initiatives. Don’t expect that your campaign will be automatically successful. You’ll need to test and analyze several campaigns before you identify the tactics that work best for your business.
5. Test different combinations of content, offers, and platforms.
Your email marketing materials should be able to stand alone, but you also want to make sure that your target audience is being contacted via the platform they prefer. You can test different combinations of content, offers, and platforms to determine which one is most effective for your business.
For example, you may want to try a blog post with product comparisons and screenshots (best for web users), a short FAQ (best for mobile users), or vice versa (mobile users like product comparisons and screenshots, while web users prefer FAQs).
6. Measure the ROI of your email marketing efforts.
The return on investment (ROI) is the measure of how much money you’re spending on marketing efforts compared to how much return you’re seeing. To calculate the ROI of your email marketing campaigns, you’ll need to trace the source of your leads to determine how much profit you’re making as a result of your efforts. When calculating your ROI, don’t forget about the costs associated with your campaigns. These include the costs of the materials used to send the emails (such as list building costs), platform charges, etc.
7. Automate your email marketing.
You’ll want to look into automated email marketing software to help you automate the process of sending emails. These tools can help you design and send campaigns quickly and easily, which will increase your productivity. There are several tools available that can help you automate your email marketing. For example, HubSpot’s automated email marketing tool allows you to create personalized emails that are sent out at pre-set times. You can also set automated emails to be sent out on a regular basis.
Automated email marketing tools make it easy for you to get started with email marketing. You’ll only need to set up a few basic details (such as your email list) and choose which emails you want to send out (such as marketing emails, sales emails, or community announcements). You can even set up filters so you don’t have to scroll through thousands of emails to find the ones you want to read.
Email marketing can be a powerful tool for your business, but it can also be tricky. If you’re looking for a step-by-step guide on how to successfully implement email marketing into your business, refer to this HubSpot blog post for the basics and this one for advanced techniques.