Email Marketing: 8 Services to Use to Reach Potential Clients

Having trouble marketing your photography business? Hoping to grow your email list and start pitching your services to potential clients? Don’t know where to start? We’ve got you covered. In this article, we will introduce you to the various email marketing services available to help you promote your photography business.

Free Trial

One of the best things you can do for your photography business is to sign up for a free trial of an email marketing service. Whether you’re looking to grow your email list quickly and efficiently or want to engage with your current audience more effectively, a free trial is a great choice. You can also use the free trial to test out new marketing techniques and approaches. There are several services out there that offer a free trial, so you have plenty of options to choose from.

A/B Testing

One of the best things about email marketing services is that almost all of them offer A/B testing. What is A/B testing? It’s when you split your audience into two different groups and send out different versions of the same email with different subject lines or headlines. For example, you can test two different subject lines “Free Photo Shoot at Home” and “Cheap Photo Shoot at Home” to see which one generates the most interest and engagement from your audience.

Personalized Email

With personalized emails, you can take things a step further and actually email your customers based on things they’ve said or done. Some services go as far as to suggest stories or offers based on what your customers like or don’t like. So, if you notice that someone has bought seafood a lot, you can send them an offer for a discount on fish.

Video Email Marketer

If someone has said or done something that interests you, you can use that to your advantage and send them a short video followed by an email marketing offer. For example, you can take a look at the Top Gear audience and decide that they’re interested in cars and driving. So, you can start by creating a short explainer video on the topic of cars. Then, you can follow up with an email offer for a special deal on a car of their choice. By doing so, you’re able to connect with your audience more effectively through video content.

Content Calendars

Content calendars are great for photographers because they help you plan out your content strategy. A content strategy is all the various content you’ll use to attract and engage with your audience, whether that’s blog posts, videos, or whatever else. You can also use the content calendars to schedule and plan out your social media posts. So, if you use a service with a content calendar, you can easily plan out content for the next few months. You can also click here to see an example of a content calendar.

Sales Funnels

If you sell products or services online, you can use sales funnels to get more people to purchase what you sell. A sales funnel, or sales funnel template, is a step-by-step guide that leads customers to make a purchase. At the top of the funnel, you have your CTA (call-to-action), which is what you’ll click on to make a purchase. Then, you have your offer, which is what you’ll sell. In between your CTA and your offer, you have various landing pages or blog posts, which is where you’ll find a list of products or services that you offer. A good sales funnel should always have a clear call to action and a logical flow of content based on the interest of your audience.

Single Blog/VIP Blog/Personal Blog

The type of blog you’ll want to use for your business depends on your target audience. If you’re looking to attract photographers who work in fashion, you’d probably want to create a fashion blog. Or, if you’re looking to attract creatives in general, a single blog with lots of unique content would be a perfect fit. There are various options when it comes to blogging platforms, so you have lots of choices when it comes to where you’d like to publish your blog. Keep in mind, however, that if you choose to write and publish your blog from your own computer, you’ll need to ensure that the software you use is SEO-friendly.

GetResponse

As the name suggests, GetResponse is a popular email marketing service with over a million subscribers. If you’re looking for a free trial, you can click here to get started. One of the reasons why GetResponse is so popular is because of the various inclusions and bonuses you get when you sign up for a free trial. When you create a new account, you get a welcome email explaining various inclusions such as free domain registration, free backups, etc. Then, when you click on the Get Response button, you’ll see a small pop-up thanking you for signing up and reminding you of all the great features.

MailChimp

MailChimp is another popular email marketing service with over 500 million active users. Similar to GetResponse, MailChimp provides you with a free trial. To get started, click here to begin your free trial.

What makes MailChimp different from GetResponse and other similar services is that the emails they send out are much more personal. While most email marketing services will try to stay away from spam, MailChimp uses a much friendlier approach. One of the reasons why MailChimp is popular is because of its easy-to-use interface and automated email campaigns. You can also use their templates to easily create compelling email campaigns.

HubSpot

If you’re looking for an all-in-one marketing platform, then HubSpot is the service for you. HubSpot offers a free trial with limited features and functionality. To get started, click here to begin your free trial.

What sets HubSpot apart from the rest is how they bring all the various platforms and services under one roof. Not only can you create blog posts, send out automated email campaigns, and create social media posts with HubSpot, but you can also track the performance of each individual campaign and view detailed analytics. In addition, you can connect all your social media accounts and email lists into one single place. One of the primary functions of HubSpot is to help small businesses and solo entrepreneurs build profitable businesses.

Curious On Which One to Choose?

Now that you know the services available to you, it’s time to make a decision. Which one will you use to grow your business? Remember, you can always switch services anytime you want, so don’t get too attached to one particular platform.

Email marketing is one of the most effective ways to build and grow a business. The key is to find a service that fits your needs and has a clear plan on how to get you the results you’re looking for. Above all, make sure to try out the various free trials so you can see how each service works for you. Feel free to reach out to us if you want more information about any of these services.

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