Top 10 Email Marketing Blogs to Follow in 2018

Email marketing is one of the most effective ways to connect with potential customers and drive sales. But since the advent of social media, the game has changed and the way we think about email marketing has changed, too. Today, marketers need to consider all sorts of platforms—from email to social—when crafting messages.

To avoid being left behind, you need to follow the blogs and news sites that focus on inbound and digital marketing strategies. These types of blogs and news sites will teach you the latest marketing tips and tricks, as well as the most comprehensive guides to implementing marketing plans across different platforms.

Here are the top 10 email marketing blogs and news websites that you should follow in 2018.

1. MarketingCharts

What is the number one source for marketing information and inspiration? Certainly, Google, and when it comes to email marketing, you’re probably searching for information about email marketing campaigns and strategies. You’ll find plenty of blogs, case studies, and informative articles about email marketing on this blog, which also operates a YouTube channel.

This blog covers everything from marketing analytics to email campaign creation and management. If you’re looking for information about email marketing and marketing analytics, you can’t go wrong with this blog.

2. Marketing Insider Group

The Marketing Insider Group is the leading source of marketing analytics and information. This group consists of a bunch of MarketingCharts subsites, including and With over 20 years of experience in the field, this group is the go-to place for marketing gurus.

The blogs and news articles on this site will teach you everything from basic analytics, like traffic and conversion, to more advanced strategies, like multichannel marketing and performance marketing. So, whether you’re a beginner or a seasoned marketer, this is a great resource for you.

3. MarketingSherpa

The MarketingSherpa blog covers a variety of inbound and digital marketing topics. From marketing analytics, to landing page optimization, to email marketing and strategy, this blog covers it all. Like MarketingCharts, this site also hosts a YouTube channel that you can use to learn from expert interviews and educational videos.

This is a must-read for marketers who want to keep up with the latest trends and news in the industry. If you’re looking for information about email marketing, you’ll find plenty here.

4. Search Engine Land

If you’re looking for information about search engine optimization (SEO), you’ve come to the right place. This blog covers all aspects of SEO, including strategy, tactics, and tools. The focus is on providing informative and actionable content that will help you improve your SEO performance.

5. The Next Web

The Next Web is an international news website with a focus on web technology. One of its sub-sites, Tech Radar, is a hub for learning about digital marketing and web strategy. The Next Web houses a variety of video tutorials and free whitepapers that will help you become a more digital marketer.

If you’re looking for information about email marketing, you’ll definitely want to check out this blog. Although the focus is on web technology, this blog often covers various digital marketing topics, like email marketing. So, you’ll find plenty of information here about all things email marketing.

6. Growthoid

If you’re looking for information about growth hacking or online marketing performance, you’ve come to the right place. This is the go-to source for those seeking to replicate or improve upon existing marketing programs. You’ll find guides, how-to pieces, and case studies that will teach you everything you need to know.

7. Marketing Profs

Marketing Profs is an academic blog about marketing, brand building, and advertising. If you’re an aspiring marketer, or just want to stay up-to-date on the latest trends and news in the industry, this is a great place to start.

8. The Conversion Optimist

The Conversion Optimist is all about marketing and analytics. If you’re looking for information about marketing and analytics, you’ve come to the right place. This site focuses on customer behavior and how to optimize for conversions, both online and offline.

This site explores the psychology of purchasing decisions, how to increase average order values, and the ROI of marketing campaigns. If you’re looking for information about email marketing, you’ll definitely want to read this blog.

9. Simply Marketing

Simply Marketing is a blog for beginner and intermediate marketers who want to learn how to market a product or service online. This blog mainly covers paid search, email marketing, and conversion optimization, but it also covers a variety of other topics, like growth hacking and social media marketing. With over 600 articles and 50+ hours of video content, you’ll certainly learn a lot from this blog.

10. Marketing Metrics That Work

Marketing Metrics That Work is a blog about marketing analytics and optimization. If you’re looking for information about marketing analytics, this is a must-read. Here, you’ll find all the tools and platforms you need to make your marketing and analytics jobs easy. With in-depth guides and cheatsheets, you’ll be able to plan, analyze, and report on your marketing activities in no time at all.

This blog focuses on marketing analytics and provides you with all the tools necessary to get started. Whether you’re a beginner or a seasoned marketer, you’ll find everything you need here.

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