Brasil, officially the Federation of Brazil, is the fifth largest country in the world. With over 200 million inhabitants, it’s not hard to see why so many people call it the “New England of South America”. If you’ve ever traveled to Brazil, you know that it’s beautiful. Now that you’re back home, you can start creating content to promote your business there.
Which Marketers Should Be Watching?
If you’re looking to enter the Brazilian market, you need to focus on a few key areas. First, you need to decide whether you want to enter the country formally or informally. Informal entry is usually through some sort of reseller agreement. For example, Google is a legally registered business partner with Mindtree, a leading software development company in Brazil.
Since 2014, Google has helped Mindtree to expand their business globally. Through a series of agreements, Google provides search engine optimization, content marketing, email marketing, and analytics tools for free. In exchange, Mindtree has to abide by a series of ethical policies, such as not discriminating against any group, and ensuring that any data that’s collected is kept secure and confidential.
The main issue with entering Brazil informally is that if you violate any of the terms of the partnership, you can be suspended or terminated by Google. This is why it’s so important to find the right legal representative to help you navigate these legal waters.
In contrast, entering Brazil formally through a corporate deal or M&A means that you have the opportunity to sidestep these issues. There are plenty of marketing agencies in Brazil that can help you make the right introductions and negotiate the finest possible agreements.
Which Email Marketing Tools Should You Be Using?
Even if you do enter the country informally, you still need to consider how you’re going to market your product. Mindtree uses a mixture of paid and free resources to get the word out about their products. From traditional email marketing tools like Marketo to digital marketing agencies like Hello Fresh and HubSpot, Mindtree has access to a variety of marketing technologies.
It’s important to note that even though you have access to lots of marketing technologies, you don’t necessarily need to use all of them. It depends on your marketing strategy and the type of products you sell. For example, if your products are B2B and you want to continue selling to business decision makers, you might want to consider investing in a B2C marketing agency.
Why Should You Be Using Email Marketing?
To start, let’s look at the numbers. According to HubSpot, 83% of Gen Z buy products via email marketing. That’s compared to only 7% who buy from Facebook ads and 5% who buy from Instagram.
These statistics should give you a pretty good idea of why you should be using email marketing. It’s fairly cheap and accessible, and it’s a proven method for generating sales.
While email marketing is an excellent tool, it’s not without its downside. First, not every email marketing tool is created equal. Some are more expensive than others. More importantly, with so many email marketing services out there, it can be difficult to find the one that’s right for you.
To mitigate this issue, make sure that you do your research before you buy. Learn about the services that are available and what features they offer. When it comes to choosing a legal representative, make sure that they have broad experience in this area and can help you navigate any legal quagmires that might arise. Finally, make sure that you work with a reputable agency that can provide you with the best possible customer experience.
How is Email Different from Traditional Marketing?
We all know what traditional marketing is. You put out ads in a magazine or newspaper and hope that someone will notice and want what you’re offering.
With email marketing, it’s a bit different. You’re not just advertising your product in a magazine or on a billboard. Instead, you’re directing people to an online store or offering them a free trial of your product. From there, they can take action and make a purchase or try your product out for free.
Email marketing is one of the most popular forms of digital marketing. With a little bit of strategic planning and research, you can ensure that your emails hit the mark and generate leads and sales.