In today’s world, email marketing is more important than ever. The digital nomad lifestyle means people are constantly in motion, travelling the world and spending less time at home. Therefore, effective email marketing is a must if you want to grow your business no matter where you might be at.
If you’re looking to grow your email marketing in Bristol, consider these seven ways to succeed.
1. Build A Community.
One of the best things you can do for your business is build a community. Everyone loves to feel part of something bigger than themselves, and getting to know people who have a shared interest is a great way to create connections that could eventually lead to sales.
If you’re looking to attract users to your platform, consider using your email list to create a community. You can ask readers to contribute content, join discussion boards, or take part in challenges or promotions to engage with your audience. This is a great way to gain credibility and trust with your readers.
2. Measure The Success Of Your Marketing Efforts.
It’s always great to have a general idea of how well your marketing efforts are going, but you can never be sure if you’re on the right track or need to make changes. That’s why it’s essential to track the results of your efforts in order to gauge their success.
You can set up automated email marketing metrics so you know exactly how effective your campaign is being. You could track click-through rates, sales, or views to name just a few. The more you can measure, the more you can improve.
3. Optimise Your Email Content.
With so much content floating around online, it’s a challenge to ensure your messages are noticed among all the other noise. One great way to do this is to create content that is both useful and memorable. You should always be wary of over-use of keywords and spamming, but incorporating keywords into your content in order to gain more visibility is a normal part of the digital marketing process.
When you create content for social media, make sure that it’s shareable. People love to share content that is both useful and interesting, so ensure you create relevant, useful, and interesting content frequently.
4. Integrate Social Media And Marketing.
The world of digital marketing is a crowded one, and in order to stand out among the competition, you need to ensure that you are incorporating social media into your marketing efforts. The best way to do this effectively is to tie your social media platforms into your email marketing efforts. Having a presence on social media means you can easily engage with your audience, and it also means you can measure the success of your email marketing campaigns easily.
For example, if you are running an email marketing campaign on the subject of ‘travel’, you could integrate a travel-related hashtag #travel #traveldesign on your Instagram account. Then, you could take it a step further and create specific content for Instagram users. You could join a travel community on the platform and engage with users about the destinations you feature.
If you want to track the success of your Instagram account, you could measure the number of followers you have gained there, the engagement you are receiving, and the amount of content that is driving traffic to your website.
5. Customise Your Email Marketing Build-a-Bear.
The internet has made it simpler for businesses to connect with consumers, but that doesn’t mean marketing via email is going to be easy. You’re often bombarded with hundreds of emails a day, and it’s easy to miss out on the important messages because of all the spam. Thankfully, you can make your email marketing a bit easier to navigate by customising the information you share.
Some marketers like MailChimp make creating and editing email lists a snap. You can set the frequency of your communications, get a digest of only the key pieces of information, and choose from a variety of template layouts to fit your needs. If you want to get even more advanced, you can automate email campaigns so you can get back to doing what you do best – growing your business.
6. Use Email To Your Advantage.
There are three essential steps to putting an effective email marketing plan in place: identifying your target audience, choosing the right platform, and producing high-quality content.
You’ve probably heard the saying ‘a picture is worth a thousand words’ and that’s absolutely true when it comes to attracting customers via email. Everyone loves to look at pretty pictures and compelling copy, so ensure you don’t disappoint.
The best way to connect with your customers is through content that is both useful and interesting. Consider using a tool like Growthoid that can automatically create Instagram posts for your business based on your social media accounts. These posts could then be used to advertise your business and gain more traction.
7. Evaluate The Performance Of Your Campaign.
After you’ve built up a decent size audience, you can start to evaluate the performance of your campaign. It’s important to remember that this is a constantly evolving process and you’ll need to re-evaluate and reassess your efforts from time to time.
You might find that your campaign is performing really well and you’ve got plenty of traffic to your website, but you could be missing out on sales because your audience doesn’t convert at the same rate as before. This is where analysing performance through email marketing metrics comes in handy. Tracking the success of your efforts and adapting your methods accordingly makes for a much smoother running campaign.
With so many businesses relying on word of mouth to grow their customer base, we’re seeing a rise in ‘vanity’ email marketing, where entrepreneurs and startups engage with their audience through carefully curated content.
Whether you’re just getting started or you’ve been in the game for a while, you need to stay abreast of all the latest trends and technologies to ensure you optimise your email marketing strategy.