7 Email Marketing Statistics to Help You Grow Your List

In an effort to help you grow your email marketing list, we have ranked the following seven email marketing statistics that we feel can help you become a more effective marketer.

1. The average person opens up to three emails per day.

According to HubSpot Blogs research, the average person opens up to three emails per day. That’s not too surprising since many of us receive numerous emails per day from different email marketing platforms. When a new email arrives, we tend to automatically open it since we’ve already scanned our inboxes for content.

Whether you’re a marketer for a single product or a service, or you represent one of the many companies that sell products online, your target audience is most likely consuming content on various websites and through various apps.

2. Only 12% of people unsubscribe from email marketing campaigns after the first email.

In a recent study (January 2021) by HubSpot Blogs, only 12% of people unsubscribed from email marketing campaigns after the first email. This makes sense since many of us are bombarded with emails from different platforms and it can be difficult to keep track of which email is most important and which is just a repeated message.

If you’re an email marketer, you’ll want to ensure that your emails serve a purpose and contain value. If your email is just a collection of links and an infrequent explanation of the value proposition, people are less likely to open it and more likely to unsubscribe. When someone subscribes to your email list, make sure that you follow-up with something valuable.

3. Email marketing is a $16.83B industry.

According to Statista, the industry value of email marketing is currently at $16.83B and is predicted to reach $26.20B by 2025.

Even if you’re just getting started with email marketing, you’re in good company. The world’s biggest brands like Coca-Cola, Nikon, and Dell have all jumped on board the email marketing band wagon.

Email marketing is a great way to build and follow-up with a customer to retain them as a lead. Once you’ve created a relationship and have built trust, you can use email marketing to send important news and offers about your products or services.

4. The average person clicks on three to four links in an email.

In a study by HubSpot Blogs, we found that the average person clicks on three to four links in an email. This may seem obvious, but many of us have gotten so used to clicking on links in emails that we’ve nearly forgotten that we have to actually visit websites and engage with content in some way before we can make a purchase. When someone clicks on a link in an email and that link takes them to a purchase page or some other form of content to learn more, you’ve effectively created a lead that may or may not become a paying customer.

5. People prefer shorter emails.

In the study by HubSpot Blogs, we found that people preferred shorter emails. According to the research, the ideal email length is between four and six sentences. Why? People simply have less attention spans than they did a few years ago. We’re constantly bombarded with more information in shorter and shorter bursts. People want to get the most out of what they read and leave as little as possible behind. If your email is longer than six sentences, people may stop reading it because there’s simply too much information (and possibly too much value).

Keep your emails short and sweet. You can always add more information and value when you follow-up with a prospect or client. You don’t want to send a long email with no value added later on. That’s just bad business practice.

6. Email marketing is one of the most effective marketing methods.

According to HubSpot Blogs research, email marketing is one of the most effective marketing methods. Not only does it allow you to target the right audience and engage them into action (i.e., conversion), but you can also measure the results of your efforts. When someone clicks on a link in an email and makes a purchase, you know that you’ve contributed to something valuable. You can examine the results of your email marketing strategy and determine what worked well and what didn’t. In this way, you can determine what types of content will be most valuable to future audiences.

If you’re just getting started with email marketing, it can be difficult to know exactly what will work well for your organization. Luckily, we’re here to help with some expert tips on how to grow your email list and drive more traffic to your website!

7. You should send emails once a week on a Wednesday.

In an effort to help you grow your email marketing list, we have ranked the following seven email marketing statistics that we feel can help you become a more effective marketer. To stay connected, follow @HubSpotDocs on Twitter.

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