In order to successfully implement email marketing, you must have a clear idea of what works and what doesn’t. One of the most important things you need to do is to create a calendar template for your email marketing, so that you can send automatic scheduling emails to your subscribers.
What is a calendar template, you might ask? Think of a calendar as a blueprint. When you have a blueprint, you can build anything you like on it. Similarly, a calendar template is a form that you can fill out and send to potential publishers so that they can find out more about you and your books. However, it is extremely important to keep in mind that you must be super careful about the information that you provide because there are a lot of scammers out there who will try to trick you.
The Importance of Using a Calendaring System
When you start an email marketing campaign, you need to set up a calendar so that you can send out automatic reminders to your subscribers. There are a few reasons why you need to do this, but here are the most important ones.
- It improves the efficiency of your campaign – When you set up a calendar, it creates a template that you can use to send out automatic scheduling emails. This means that you won’t have to retype the same thing over and over again. Saving you both time and energy.
- It avoids duplicative efforts – When you create a calendar, you can set specific dates on which you will send out your emails. This makes it super easy for your email marketing manager to get everything done. No wasting efforts trying to coordinate with different people to get the same thing done.
- It provides a more reliable method of communication – Since you’re going to be communicating with the same person every time, there’s no chance of misunderstandings. Emails often get lost in the shuffle, or people don’t bother to read them because they think the sender doesn’t matter.
- It encourages follow-up questions – When you set up a calendar, you can tag the different events that you will be sending out on, so that you can easily find these events when you’re searching through your emails. This can help you find the information you need quickly and easily without having to search through thousands of messages.
The Basics of Setting Up a Calendar for Email Marketing
As mentioned above, when you start an email marketing campaign, you need to set up a calendar so that you can send out automatic reminders to your subscribers. Let’s take a look at the basics of setting up a calendar for email marketing.
- The first thing you need to do is sign up for a free account on a reputable calendar hosting service like Google Calendar or iCalendar. These services guarantee you will never be charged for using their services, so long as you don’t go over a certain bandwidth limit. Otherwise, you will be charged $5 per month plus tax.
- Next, you need to decide which dates you will use for your calendar. It is not uncommon for an eBook author to choose the month and day that their eBook is released for reviews, or the anniversary of a publishing company or author. If you don’t want to commit to specific dates, you can use the services above to send out reminders whenever you want.
- After you have set the dates you will use for your calendar, you need to add those dates as custom events to your calendar. To do this, click the + icon in the upper right-hand corner of your calendar and select ‘Add event’. You can find the option to enter the date in a pop-up window that will appear after you click the + icon.
- Next, you need to enter a brief description of the event in the ‘Details’ section. Make sure you enter a meaningful and engaging description that will make your readers want to attend your event.
- When you’re finished adding the event, click the ‘Save’ button at the top of the page to finalize the changes.
Additional Tips for Setting Up a Calendar for Email Marketing
As you probably know, creating a calendar for email marketing can be pretty tricky because you want to keep things simple yet engaging enough to attract potential subscribers. If you follow the steps below, however, you will have a brilliant calendar that will bring you success.
- Make each event as short and sweet as possible. You don’t have that much space, and you will fill it quickly. If you write a long description for each event, you will take up a lot of room, and it won’t be easy to read.
- Don’t put too much information in each event. If you provide a lot of information, your readers will have a difficult time remembering what it is that they’re looking for. In other words, make it short and sweet.
- Use color. Graphics and photographs are always more engaging than words, especially when you’re trying to attract potential subscribers to your email marketing campaign. The use of color helps, however, bear in mind that when people see a lot of text, they will have a harder time focusing on what you’re writing. For this reason, you might want to choose a text-heavy calendar to avoid this issue.
- Choose a theme for your calendar. After all, you’re writing an eBook about publishing, so it makes sense that you would want to incorporate this into the design of your calendar. When you choose a theme, you can use it as a guide to create a cohesive look and feel throughout your entire calendar. Themes can be downloaded for free from most online service providers.
- Make sure all your events are relevant to your target audience. For example, if you’re trying to create an events calendar for an eBook publisher, you might want to include events related to writing, publishing, and marketing. Make sure that these events will interest your readers. If they’re not interested in your subject matter, they won’t be interested in your calendar.
- Make your calendar easy to understand. To make sure that everyone can easily understand what is going on, you need to provide as much information as possible in as few words as possible. Use clear and simple language, and break down complex ideas into simple examples.