You’ve been dreaming of this day for as long as you can remember. Launching a new product, expanding your service area, or going through a major renovation – all these things have brought you here, to this moment. This is the day you’ve been working hard for. Finally, you are going to reap the rewards of your efforts.
As exciting as this day is, it’s not without its challenges. For one thing, you’ll have to figure out a way to convey your message to the world (and especially to your potential customers). While crafting a masterful pitch deck might seem daunting, it’s just the first step.
The next step is implementing and measuring the success of your email marketing program. Figuring out the right email marketing mix can be tricky, but with these helpful tips, you’ll be able to create a successful program in no time.
Set The Right Tone At The Beginning
If you’ve been following the marketing buzzwords over the past year or two, you’ll know that they all relate to marketing through email. However, not every piece of advice fits every situation. Before you get started, it’s important to set the right tone for your campaign. Think about the following:
- Your target audience – Who are you writing your email message to?
- The purpose of your email – Why are you writing this particular email?
- The calls to action – What will your subscribers do after reading this email?
- The value proposition – What is your product or service offering that will make your subscribers interested in your offers?
- The design – What form do you prefer for receiving information – video, text, or both?
- The language – Do you want to keep the language formal or informal?
- The content – What is the main point you want to get across?
- The style – Do you prefer colorful or black and white?
- The image – What picture do you want to use for your email?
- The tagline – A tagline is a short, catchy phrase that appears at the top of an email. Every line of text following should build upon this phrase. If you’ve got a very short pitch, use a tagline to give it some bite. For example, if your product is called “Oxygen,” your tagline could be: “See the world in a new way.”
Getting the above right will help you nail your email marketing program from the very beginning. With a little bit of planning and research, you’ll be able to craft an email that will resonate with your target audience and successfully encourage them to take action.
Subject Lines That Work
A stunningly effective – and fairly easy to implement – email marketing technique is to vary the subject lines of your emails. If you want to convince your subscriber to click on your email, you’ll need to grab their attention right from the get-go. However, this shouldn’t be difficult. All you need to do is find a way to make the subject line stand out. To pull this off effectively, you need to find a way to make the line memorable. With a little bit of creativity, you’ll be able to find a subject line that perfectly matches the vibe of your entire campaign.
For example, if you are trying to promote a luxury goods brand, your subject lines could be:
- Fashionable Purses Worth Collecting
- The Luxury Accessory That Makes All the Difference
- Your Key to the Treasure Chest – Free Report
- Style Is Luxury – Luxury Brand Jeans
- Made in Italy Exclusively for MADE IN ITALY
- Learn How to Make the Most of Your Wardrobe
- Men’s Fashion Facts You Need to Know
- The Evolution of Menswear Design
- Create a Capsule Wardrobe
- Women’s Accessory Trends for Fall 2019
- Accessorize! Accessories for the Practical Woman
- How to Wear Classic Yet Stylish Indian Jewelry
- Master the Art of Accessorizing
- Beach Vacation Wardrobe Ready
- Luxury Travel Is More Than Meets The Eye
There are many different ways to go about subject line inventories – do a little bit of research and you’ll be able to come up with a series of lines that perfectly match the vibe of your entire marketing initiative.
The Art of the Email Pitch
Crafting a pitch that will make your prospect interested in what you have to say is one of the most challenging aspects of launching a new product or service. However, once you’ve got that pitch down, everything else is child’s play.
The most helpful tool for creating an eye-catching pitch is to use an outline. An outline is simply a list of the points you intend to make in your pitch. It helps you keep your points organized and makes it easier to come back and edit the message if necessary. It also makes it much easier to present your pitch in a clear and concise manner. Outlining your pitch also helps you figure out the perfect words to use for each point. The more you use an outline, the more you’ll learn about what you’re doing and the better you’ll be able to execute the message. It also makes it much easier to create a memorable pitch that will draw attention.
The next step is to flesh out each part of your pitch. You’ll have a series of emails you need to draft in order to promote your product. Each of these emails will become a part of your pitch – you can’t leave anything to chance with a pitch that you’ve spent so much time and effort on. Once you’ve got that final pitch ready, it’s time to send it out to the world. No matter what, one thing is for sure about your new product: it will be well-received by your target audience.