Many e-commerce businesses rely on email marketing to keep in touch with existing customers and attract new ones. Not surprisingly, given the prevalence of spam email, the subject lines of marketing emails can be very tempting, yet tricky to craft.
You want to grab the attention of your recipients without being considered spam, and you also want to keep your emails short and sweet.
If you want to send a free shipping email to your customers, then you’re in luck because there are plenty of exciting campaigns to choose from.
Here is a list of 11 email marketing campaigns you can launch to promote your free shipping offers.
1. The Surprise Gift Card
This is the simplest free shipping email campaign idea ever. All you need to do is create a mailing list of customers and prospects who have taken advantage of your free shipping offers in the past. That’s it!
It’s the perfect compromise for businesses that want to stay in touch with their customers without causing any hard feelings by blatantly ripping off their products. (No, we don’t mean you.)
The joy of this campaign is you get to stay in touch with your audience without having to worry about being detected as a spammer. (If you are worried about being considered spam, you should probably refrain from using this campaign method.)
The downside is you have to manually gather the email addresses of your customers and prospects from wherever you can find them. Luckily, you can find several tools online that can automate this collection process.
2. The Product Review And Giveaway
The next idea on our list is probably the simplest yet most effective of all the free shipping email marketing campaigns.
You can use the product review and giveaway emails to introduce new products or services to your audience, promote a sale, or just keep in touch with your customers. (No wonder this campaign is popular.)
The beauty of this method is you don’t need to think of a catchy subject line and you don’t need to worry about being considered spam. (You’re not going to be considered spam because you’re giving away free stuff.)
The downside is you have to make sure your product reviews are good, which you can’t control. Even if you do your best to find only the best products to review, there will still be some that you didn’t have much luck with. (This is where quality control comes in.)
The key is to make sure your product reviews are consistent and add value to your audience. If you do that, you are sure to succeed in securing a spot for yourself at the top of your customers’ lists.
3. The Product Giveaway
Next on our list is a variation on the previous idea but one that we think is even more effective. (Not sure what makes it more effective? Check out our blog post about the top 7 differences between product giveaways and product reviews.)
This time around, instead of giving away a product, you are going to give them away access to a product. (Yes, you read that correctly.)
The beauty of this approach is that you are not only giving your customers something valuable but you are also allowing them to try out a new product before they make a purchase. (As a business owner, you want as many opportunities as possible to sell your products.)
The downside to this strategy is the same as with the product review and giveaway campaign. You have to make sure your product reviews are good and you have to find a way to get the word out about your product giveaways. (If you are looking for less work, this is the option for you.)
4. Product Discovery
Product discovery emails are popular because they are a great way to keep your customers engaged and interested in your brand. (Not to mention they are extremely easy to set up.)
You can use this tactic once you’ve begun to build a base of regular customers. (Again, not to mention it’s one of the simplest methods to get started with.)
The gist of this approach is to get new customers to visit your site and then either purchase a product or sign up for a newsletter. (Many businesses use a combination of the two, with the sign-up form appearing in the sidebar of the website.)
The advantage of this technique is you are not only engaging with your potential customers but you are also helping them discover new products they might be interested in. (Check out our blog post about 22 marketing tactics e-commerce businesses can’t live without.)
The downside is that you have to continuously look for new products to feature. Unless you have a team of people working for you, this can be quite the challenge.
5. Product Demo
Product demos, or showing off products in action, are a fantastic way to engage with your audience. (Check out our blog post about the top 6 ways businesses can use video content to engage with customers.)
The key to a successful product demo is to pick a video style that your audience will find easy to understand. For example, if you are showcasing a web design product, you might want to use a gif or a video that has an easy-to-follow step-by-step guide with visuals.
The advantage of this approach is you are not only engaging with your audience but you are also showing them a product in action. This can serve several purposes. First, it can help them determine how the product or service works, whether it is suitable for their needs, and whether they would be interested in purchasing it. (For vendors, this is great because it can help you determine appeal to non-buyers as well).
Secondly, customers can try out the product before they buy it. (This is a great opportunity for a trial-and-error basis before a product is purchased.) Thirdly, customers can watch the video again should they decide to purchase the product afterward.
The downside of this method is quite similar to the product discovery approach. You have to find new products to feature, however, you also have to find someone to step forward and be the guinea pig for the demo.
6. Product Validation
Product validation is the act of testing a product or service to determine whether it is acceptable for the market. (A fancy way of saying “beta testing.”)
Beta testing is most commonly associated with tech companies and software developers. However, it is becoming commonplace for established brands to conduct beta tests with the goal of discovering any flaws before their customers do. (Think of the various beta tests conducted by Uber and Airbnb.)
The advantage of this technique is you are not only engaging with your audience but you are also allowing them to directly contribute to the improvement of your product. If you do this right, you can gain a sense of ownership from your audience that will translate into increased trust and transparency between you and your customers.
Depending on how “open” a beta test you want to do, you can have your customers either report their findings or suggest changes. (If you want to do something more “passive” like gather data without taking any action, this is the option for you.)
The downside of this approach is quite similar to the product discovery approach. You have to find new products to feature, however, you also have to find someone to step forward and be the guinea pig for the validation test.
7. Shopping Cart Abandonment
Shopping cart abandonment is when a customer enters an online store, clicks the “Add to Cart” button and then abruptly leaves the store without making a purchase. (Yes, this happens a lot.)
If you own a retail store or you are managing a virtual shopping cart, this is a common problem because your customers are likely to abandon the cart at any given moment. (Some research shows that as many as 81% of online shoppers abandon their shopping carts before checkout. That’s a lot of potential revenue gone to waste.)
One of the main reasons why customers abandon their shopping carts is because they feel overwhelmed or frustrated by the shopping process.
To prevent this, you can implement several strategies to make the cart worth their while. (You don’t want to lose out on all that business because someone decided not to make a purchase at the last moment, so take preventative measures.)