3 Email Marketing Campaign Platforms to Help Grow Your Business

With the constantly evolving world of digital marketing, it’s important to stay on top of the trends to gain an edge in business. One of the biggest trends right now is email marketing, and it’s a strategy that can be used to grow any business quickly.

If you’re looking for an email marketing platform to help grow your business, then there are several options out there worth your consideration. In this article, we’ll cover 3 of the most popular ones.

MailChimp

MailChimp is one of the most popular email marketing platforms around. It’s also a versatile tool that can be used to create various types of email campaigns. For example, you could use it to send out weekly emails with tips and tricks on saving money, or you could create an email campaign to encourage people to sign up for a credit card so you can earn some extra cash back. Whatever your reasons for wanting to create an email campaign, you’re sure to find the perfect use for MailChimp.

One of the main reasons why MailChimp is so popular is because of its easy-to-use interface. Once you’ve created your email list, you can start sending out your campaigns in no time at all. The design of the app makes it super-user-friendly, so even non-tech-savvy people can get the hang of using it without any trouble.

Aweber

Aweber is a popular email marketing platform used by marketers the world over. It was originally designed for bloggers and small businesses who need affordable tools for email marketing. Since then, it’s become a household name in the industry and continues to grow in popularity year after year. Unlike most other platforms, all of which have a free version, Aweber is actually 4 different products in 1. You can start with their basic plan, which is free, and then upgrade to one of their paid plans if you find value in the features they offer. In addition to the usual list of features you’d expect from an email marketing platform, Aweber also offers features that help with SEO and boosting your social media presence. If you want to grow your business using email marketing, then Aweber is one of the best, most popular options out there.

A major benefit of Aweber is that they have so much experience in the email marketing space, making it easy for you to get up and running quickly with all their helpful customer support. They also keep monthly reports so you can track the success of your campaigns easily. And, last but not least, Aweber is completely open-source, which means you have complete control over your email marketing and can make tweaks if needed.

Hootsuite

Hootsuite is another popular email marketing platform that can be used to create and send out highly effective campaigns. It was originally founded in Canada back in 2006 and then acquired by a company named Square in 2018 for a whopping $13+ billion. If you’re looking for a tool that can handle all your social media activities including email marketing, then Hootsuite is a powerful choice. Not only can you create and manage different types of email campaigns, but you can also use the platform to schedule social media posts in advance.

You can even use Hootsuite to manage your Twitter account. They have over 200 employees working full-time to make sure every aspect of the platform is up to date and running smoothly. Another great thing about Hootsuite is that they constantly update their platform and add new features, so you’re sure to find something that will make your life easier. And last but not least, Hootsuite is completely free, which makes it a no-brainer for any business.

Conclusion

As you can see, there are several great options for email marketing platforms out there. To help you make the right choice, we’ll briefly discuss the features of each one.

  • MailChimp: This product was originally designed for bloggers and small businesses who need affordable tools for email marketing. It offers core features such as email list management, auto-responders, and landing pages. However, the free version has several limitations, including a lack of templates and limits on the number of emails you can send out per day. To get the most out of this product, you’ll have to upgrade to one of their paid plans.
  • Aweber: This product was designed with bloggers and small businesses in mind. It offers all the basics needed for an email marketing campaign, including email list management, autoresponder functionality, and landing pages. In addition, it also offers SEO, social media management, and content creation in the form of blogs and/or social media profiles. The free version of this product is very limited and doesn’t allow for any kind of customization or support. However, the pay plans offer a whole lot for a minimal price. If you find value in their services, then this is the one for you.
  • Hootsuite: This product was originally designed as a single dashboard where you can monitor and manage all your social media activities. It offers bloggers and small businesses a good mix of features, including email list management, social media scheduling, and content creation in the form of blogs and/or social media profiles. The free version of this product limits you to only a few social media accounts, and the feature set is very basic. However, the paid plans offer a whole lot for a minimal price. If you’re looking for a one-stop-shop for all your social media needs, then this is the one for you.

As you can see, each one of these tools has its perks. Depending on your needs, you can choose the one that suits you best. And don’t forget: if you want to grow your business quickly and successfully using email marketing, then keep your eyes open for new opportunities and don’t hesitate to make the switch when needed.

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