You’ve probably heard of email marketing, also known as electronic mail marketing or e-marketing. It’s where companies and businesses send out promotional emails to people who have expressed an interest in their products or services. The goal is to get as many people as possible to see the email and take action (such as making a purchase or signing up for a newsletter.) The catch is that you have to wait to see whether or not the person you’re emailing actually reads your message and takes action.
While it’s always nice to be able to track the number of people who open your emails and click on the links you’ve included, most companies don’t have the means to do this. That’s where Growthoid comes in. Our unique ability to analyze customer behavior allows us to track the effectiveness of your email marketing strategy in real time.
Choose Your Audience
When you want to write an effective email marketing campaign, it’s important to choose the right audience. You need to have the demographics and psychology of your reader in mind when you write your message. You can research industry trends and segmentations to determine who your ideal buyer is.
One of the most important things you need to do is find out what stage your target audience is at in their buying cycle. The further along they are in the cycle, the more willing they are to act on your offer. So, by understanding where they are in the buying process, you can tailor your pitch to move them towards becoming a customer or subscriber.
Create The Perfect Headline
The opening line of your email is likely to be one of the most important parts of your email campaign. It’s the first thing a reader will see, so you need to make sure it’s appealing and memorable. When someone opens your email, there’s usually a short pause before they read the rest of your content. During this time, you have the opportunity to grab their attention.
To create a perfect headline, you need to think about what compels people to click on an article or an email in the first place. Usually, it’s a combination of the following:
- interesting topic
- a newsworthy event (i.e. breaking news)
- a unique angle on an intriguing topic
- the ability to learn something new
- a challenge (i.e. how to solve a particular problem)
With a little bit of creativity and research, you can craft an intriguing headline that draws clicks to your email.
As a general rule, avoid using marketing-related terms in your headlines. For example, you don’t want to use the words “exclusive” or “limited offer” since you’re promoting a product or service that’s already available to the general public. Instead, you can say “Learn How to Grow Beard Like a Man” or “Make Your Manicure Last Longer”.
Include A Short Bio About Yourself
People like to support causes they believe in and feel passionate about. To create a connection, include some personal information about yourself in your email. Talk about your hobbies, your sports team, or your favorite movie.
By including a short bio about yourself, you’re giving the reader a human connection. They know that you’re not a robot – you’re a person like them who just happens to be knowledgeable about a particular subject. This makes it more likely that they’ll engage with your message and take action.
Summarize The Key Points Of The Article
The whole point of an article is to provide valuable information that’s useful to your audience. When you write an article, you’ve already done the hard work of gathering the information. Now, you just need to curate it into a concise and compelling summary. This is the part where you bring the key points of the article to life.
The better your summary, the better your article. When someone reads your summary, they should understand the main points of the original piece. Ideally, your summary should be no more than three sentences long. If you’re writing from an authoritative source, such as a news website or a prestigious journal, then you can use “I wrote”, “said”, “published reports indicate”, or other similar phrases to indicate that the summary is reprinted from an important source.
Craft A Compelling Conclusion
Your article is going to end somewhere. You need to have a point when you wrap up your content, otherwise it’s just another boring page full of content.
To make your conclusion compelling, you need to brainstorm ideas that will make your audience stick around for more. You want to keep your readers interested, entertained, and hopefully, enticed to take action. For example, if you’re writing on behalf of a company that sells organic food, you could say something like this:
“Thanks for reading. To learn more about the amazing products that our company offers, visit us at www.organicsavingsco.com. We hope we were able to provide some value and insight on how to become a better eater. If this article was helpful to you, please feel free to share it with your friends. We’d love to hear from you and learn how others were able to save money on groceries and maintain a healthy diet.””
By saying something unique and interesting, you’ll keep the interest of the reader throughout the whole email. At the end, you want them to have an actionable bit of advice or knowledge that they can implement in their lives.
You can also use case studies, research surveys, or other similar types of content to prove your point. The key is to find something that will make your audience care about your email and want to open it.
Attach An Important Image
An image is worth a thousand words. When someone opens your email and doesn’t want to read the whole thing, they’ll probably just scan your message for the important parts and skim over the rest. With that in mind, make sure that you have an image that will catch their attention.
To make your image more powerful, apply a bit of design magic and create an artistic depiction of your product or service. When you have an important image to accompany your article, it will help your readers engage with your content and decide to take action.
Craft The Perfect Body
Your body is one of the most important parts of your email. Not only does it provide a compelling reason for the reader to open your email, but it gives you the opportunity to present your offer in the most persuasive way. When you write the body of your email, you need to keep the following in mind:
- a logical and sequential flow of information
- a simple yet effective layout
- to highlight the key information
- to create a better connection
- to make the most out of your precious real estate
Your body should be easy to scan. When someone opens your email, they shouldn’t have to hunt for any important information. Your body should contain all the necessary facts along with a call to action. For example, if you’re writing an article for a style blog, you could say:
- Hey, style blog reader,
- “If you want to learn how to save money on your next shopping trip, click here to read an in-depth article about the best ways to cut down on your grocery bills. There are simple tips that you can implement today to begin saving. For example, you can take shorter showers and use fewer towels. You can get a reusable bag for your groceries and bring your own water bottle to refill. All of these things add up and help you save a ton of money. So when you’re online shopping, be sure to check out these awesome blogs for great tips and ideas on how to save.
- Thanks for reading!
- If this article was helpful, feel free to share it with your friends. We’d love to hear from you and learn how others were able to save money on groceries and maintain a healthy diet.
As you can see, a lot goes into writing an effective email marketing campaign. However, with a little bit of effort and research, you can write an email that will make your target audience bite.