If you’re reading this, I assume you’re either a.) An entrepreneur or b.) Owned or work for a small business.
No matter what stage you’re at, you inevitably have to deal with e-mail marketing. Whether you send out regular mass e-mails to promote a new product or service, or you want to use marketing emails to drive people to a particular landing page, you’ll need a tool to help you craft the perfect message.
What’s the Best E-Mail Marketing Campaign Tools for Small Business? We surveyed over 100 entrepreneurs to find out. Below, you’ll discover the top tools that small businesses rely on to generate, send, and analyze e-mail marketing campaigns.
Top Recommended E-Mail Marketing Campaign Tools for Small Businesses
Whether you’re just getting started or you already have a fairly large list, you’ll need a bulk e-mail marketing tool to help you manage your correspondence.
To help you find the best fit, we surveyed over 100 entrepreneurs to find out what tools they use and why. Below, you’ll discover the top recommended marketing campaign tools for small businesses.
1. Benchmarker
Your email client of choice will determine how effective and easy your email marketing is. To ensure that you’re utilizing the best practices and have the best experience possible, you should choose an email client that’s been designed from the ground up for marketing. More specifically, if you use SendLove, you’ll receive a tailored experience that’s optimized for communicating via email.
If you choose to use Marketo or Mailchimp, you’ll discover that they’re both excellent choices that are robust and feature-packed. With these choices, you’ll be able to create highly customized campaigns that are fun to use.
2. Convertri
Another essential piece of software you’ll need if you want to be able to send effective and regular emails is a webmail service.
With a webmail service, you can easily manage and send out millions of e-mails without having to worry about storage limitations. Of the webmail services we tested, Convertri had the best UI and was the most streamlined in terms of functionality.
What’s more, Convertri offers free accounts that allow you to send up to 15,000 emails a month. If you’re looking to get started with email marketing, this is the perfect choice.
3. Mad Mimi
The last piece of software we’ll discuss is Mad Mimi. Mad Mimi is a marketing automation tool that’s been specifically designed for small businesses. It’s incredibly user-friendly and offers an abundant set of features that allow you to manage all of your marketing activities in one place.
What’s more, Mad Mimi integrates with over 50 marketing platforms including PayPal, Stripe, Amazon Pay, and more.
As a small business owner, you’ll surely appreciate the value of having a single place to manage all of your marketing activities. Mad Mimi offers many advantages to businesses small and large alike, making it a top choice for anyone who wants to get started with email marketing.
Final Takeaway
If you’re looking for a tool to help you manage your email marketing campaigns, there are many options to choose from. While it’s not always easy to find the right product for your needs, with these three tools, you’ll discover that it’s much easier. Having a single point of contact for all of your marketing activities will make following the various best practices much easier and ensure that you’re always using the latest techniques and software.