Top 5 Email Marketing Campaigns in Denver, CO

Email marketing is a form of digital marketing used to disseminate commercial or marketing messages to consumers. The purpose of these messages is to induce recipients to take some kind of action, such as buying a product or service, enrolling in an online course, signing up for a newsletter, or contacting the brand via phone or social media.

Traditional email marketing campaigns have involved the use of tedious HTML (HyperText Markup Language) and the lack of modern design tools like drag and drop builders and visual marketing platforms has limited the creativity of marketers.

With the rise of visual marketing, modern HTML email marketing templates, and easy to use tools like MailChimp, anyone can design a campaign that will effectively be delivered to their target audience.

Sales Funnel Analysis

A sales funnel is a concept commonly used in marketing to define the stages of a prospect’s journey to becoming a customer. Funnel analysis is the process of breaking down the stages of a funnel into smaller segments, and determining the conversion rates and average order values at each stage.

  • An offer is made
  • The offer is evaluated
  • The prospect becomes aware of the offer
  • The prospect reacts to the offer (he may click on it, he may not)
  • The offer is converted (the action of the prospect taking a desired action such as making a purchase or opting into a mail list)

The purpose of a sales funnel is to understand each step of the process, and make adjustments to improve conversion rates. Once you have defined your funnel top down, you can simply plug in different conversion points (the action you want the prospect to take at the end of the funnel) to estimate the conversion rates for different portions of the funnel. You can also use the funnel to track the average value of a customer at each step, and make further adjustments to the offer (the bait at the end of the line) to improve average order value. You should also review the conversion points of your funnel at least monthly to ensure they are still relevant to your audience. If they do not fit your niche, you may need to reevaluate your niche and your strategy.

1. Cold Calling

Cold calling is the traditional way of doing business and starting a relationship with a new contact. You call them and either ask them to buy your product or service, or convince them to try it out for themselves. With the resurgence of calling businesses instead of just contacting them online, cold calling is still a viable marketing strategy. However, it is more effective when combined with digital marketing.

Contacting businesses without any kind of digital marketing is very difficult. There is a wealth of information out there on the web about the company, and their products or services. The likelihood of the person on the other end of the line not being familiar with your company or its products is very high.

When you combine cold calling with digital marketing, your chances of successfully engaging with the person on the other end of the line exponentially increase. There are various forms of digital marketing including SEO (Search Engine Optimization), SMM (Social Media Marketing) and email marketing. With SEO, you may build websites, blogs, or social media accounts that rank highly in organic (free) searches within specific niche markets.

SMM is simply the process of marketing or promoting products or services using social media platforms. With email marketing, you can send periodic commercial messages (usually with offers) to a customer who has signed up for your email list. You can use tools like HubSpot to build and send automated emails that promote your products or services.

When you combine SEO, SMM, and email marketing, you have an easy-to-use, cost-effective marketing platform that will grow your business.

2. Direct Mail Marketing (DMM)

DMM is the process of dropping off hard copies of promotions, such as brochures or catalogs, at the doors of potential customers. This form of marketing is most effective when used in combination with other methods, such as SEO, social media marketing, and possibly cold calling.

  • You can target the right audience based on demographics and psychographics (such as gender, age, size, income, and location)
  • You can determine how long the piece of promotional material will remain at the door
  • You can identify the most receptive audience segment based on previous DMM activities (such as catalog drops and phone calls) and target future promotional initiatives accordingly
  • You can follow up with a potential customer who has interacted with your DMM campaign via email, phone call, or in person.

One of the significant downsides of DMM is that it is very labor intensive. You have to make at least two drops offs per week to ensure you reach your target audience. You also need to make sure that the people who work the door handles are alert and able to pass on the promotional material. In addition, you must take into consideration the cost of paper, ink, and postage if you are going to send out catalogs or brochures by mail. This can get very expensive! However, if you want to target a very specific audience, and know that they will be the people most likely to buy your product or service, then DMM may be the right choice for you.

3. Product Launch Marketing (PLM)

Product launch marketing or product roll-out marketing is the process of launching a new product or service, either in-house or by working with a third-party company. You can use various digital marketing techniques to promote and sell your product or service including SEO, social media marketing, and email marketing.

  • You can target the right audience based on demographics and psychographics (such as gender, age, size, income, and location)
  • You can determine how long the piece of promotional material will remain at the door
  • You can identify the most receptive audience segment based on previous PLM activities (such as website visits and social media clicks) and target future promtional initiatives accordingly
  • You can follow up with a potential customer who has interacted with your PLM campaign via email, phone call, or in person.

One of the significant upsides of product launch marketing is that you can use various marketing platforms to distribute promotional material. You can use email marketing to promote your product or service, and social media to engage with users and build credibility. If you are working with a third-party company to launch your product, they may already have a social media presence and email database that you can integrate with your campaign. This can make the entire process easier and more cost-effective.

4. Inbound Marketing

Inbound marketing is all about attracting, engaging, and delighting customers to grow a business. Marketers and businesses who opt for inbound marketing believe that providing value and being helpful is the best way to establish and grow a relationship with a customer. You build trust by sharing relevant, useful information with your audience, and demonstrating that you are a genuine, reliable, and knowledgeable source of information.

Your business will benefit from a stronger online presence, and having a website certainly helps. However, doing business online should not be a passive activity. You must enter the habit of generating revenue by bringing in new customers with an active social media presence, and an email list.

These four forms of marketing are just a small fraction of the methods available to digital marketers. Each one has its unique properties, and unique set of pros and cons. By understanding the differences, you can select the right tool for the job, and make the most of your digital marketing dollars.

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