Email marketing is one of the most effective forms of marketing. Statistics show that email marketing can get a lot of people to consume your content and commit to buying your product or service. One of the most popular email marketing charts shows you the open-rate (how many people actually opened your email), the click-rate (how many people actually clicked on your link), and the unsubscribe rate (how many people opted out of your email list because they found the content uninteresting). With these numbers you can calculate the success of your email marketing campaign. Here are the top 5 stats to look at to get an idea of how effective your email marketing was:
#1 Open Rate
The first and most important number to look at is your open rate. Your open rate is the total amount of people who opened your email. If you send out a promotional email with a click-through link and your open rate is 20% you have succeeded in getting the attention of 20% of your audience. If you want to have a successful email marketing campaign you need to aim for at least an open rate of 30%.
#2 Click Rate
The second number to look at is your click rate. Your click rate is the total amount of people who actually clicked on your link in the email. A high click rate shows that people are finding your content interesting and they are ready to click on a link to get more information. If you want to have a successful email marketing campaign you need to aim for a click rate of at least 1.5%. If you don’t have enough interest in your content to click on a link but you do have enough interest to open the email then you will likely continue to be a customer.
#3 Unsubscribe Rate
The third number to look at is your unsubscribe rate. Your unsubscribe rate is the total amount of people who opted out of receiving further emails from you because they found your content irrelevant or difficult to follow. The worse your unsubscribe rate the worse your email marketing campaign will be considered. Ideally you want to have zero unsubscribe rates. If you want to improve your email marketing campaign you should consider reaching out to those people who opted out of receiving your emails and apologize for keeping them on the list without their permission. While it is unfortunate that people unsubscribed from your email list it is in no way your fault.
#4 Conversion Rate
The fourth and final number to look at is your conversion rate. Your conversion rate is the total amount of people who took some action after reading your email. This could be signing up for a newsletter, making a purchase, subscribing to a channel, or calling a business. The higher your conversion rate the more effective your email marketing was. If you want to improve your email marketing campaign you should aim for a conversion rate of at least 10%. If you want to have a successful email marketing campaign you need to send out emails that will compel your audience to take action.
These are just some of the more popular stats one looks at when considering the success of an email marketing campaign. There are many other statistics that could be considered when trying to determine the success of your campaign. For example, how many people viewed the email, how many people clicked on the link, and how many people opened the email on a mobile device compared to a desktop computer. These are just some of the more important factors that could be considered when gauging the success of an email campaign. You should look at as many different stats as possible to get a clear picture of how effective your email marketing was and continue improving for a more successful campaign.
So how does one go about building an email list? The best advice is to do it manually! You can have a list of interested parties that you are going to email periodically about your goods or services. The beauty of this method is that you are in full control of who gets on the list and you can remove anyone you want. You should do this at least once a month to stay fresh in the subscribers’ minds and to ensure they continue receiving valuable information.
While we all love getting emails from brands we love, it’s important to keep in mind that not everyone wants to hear from us. This is why it’s so important to manually manage your email list and keep unwanted emails at bay. Also, make sure you give away valuable information in your emails to keep your subscribers interested. Remember, your goal is to grow a list of interested parties that will consume your content and take action. So always be sure to offer something special in your emails to retain them.