This post will tell you about ways to engage kids with email marketing. Hopefully, it will give you some ideas on how you can use email to connect with your audience and attract new customers.
The Rise of the Digital Native
We’re all aware of the impact social media has had on our world. The platforms like Facebook and Instagram allow users to connect with friends and family, share interesting stories and images, and gain credibility and trust through their high quality content. However, even before social media, digital marketing was a significant factor in the marketing landscape.
In the beginning, all marketing was digital. Back in the day, all you needed to do to market a product was to create a website. You could either use a platform like WordPress or purchase a domain and build your site manually using HTML and CSS. When someone wanted to find out more about your product, they would typically visit your site or email you directly.
As the web grew, people started realizing the importance of mobile devices and the internet on the go. Before long, smartphones became the dominant form of internet access and marketers started thinking about ways to engage with users on the go.
Around this time, email marketing was taking off. Thanks to platform like Gmail, which made it easier for people to stay in touch with friends and family. Platforms like WordPress made it simple to set up an email marketing campaign. Lastly, the boom in mobile usage and the growth of social media encouraged businesses to get in touch with their audience via email.
As a result, email marketing grew from virtually nothing to a $13.8 billion industry in 2020.
Why Should You Try Email Marketing?
With all the changes that email marketing has gone through, it is still one of the most effective ways to connect with your audience and stay top of mind. Here are just a few reasons why.
- It is cheap.
- You can scale it easily.
- You can segment your audience based on their interests.
- You can be as creative as you want.
- You can build trust and rapport with your audience.
It is no secret that email marketing is significantly cheaper and more effective compared to traditional advertising. Most email marketing platforms like HubSpot offer free trials so you can test out their tools without any risks. When you need to market your product or service and you don’t have unlimited funds, engaging with potential customers via email is one of the best options.
How to Engage Kids with Email Marketing
If you’re looking to engage with kids, it’s important to understand what makes them different from adults. For the most part, kids are digital natives. They grew up with smartphones in their hands and have learned to function based on this technology. This is why it is important to use digital marketing techniques to reach them.
Luckily, this is something you can easily do. There are just a few tips and tricks you can use to attract kids to your email marketing efforts.
- Personalized Email Marketing.
- Product Specific Emails.
- Video Content.
First, you want to make sure that every email you send includes personalized content. Give them a little treat that is uniquely personal. Maybe you can remind them of a funny story that you two shared or you can offer them some helpful tips on how to improve their game. The goal is to make every email you send feel like a unique gift that is tailored to them.
Next, you want to ensure that every email you send is related to a product or service they are likely to be interested in. It is important not to bombard them with promotional emails. While it is tempting to plug your product or service in every email, this might come off as spammy. Instead, segment your email list according to the products or services they are interested in, and promote these products or services in relevant emails.
For example, lets say you sell kids’ shoes. You can send out an email with a link to your shoes and a few funny stories about your products. Alternatively, you can create a YouTube video featuring your own voice, an avatar of a child, and cartoonish illustrations. In the video, you can discuss the benefits of your products and maybe even show off a funny cartoonish dance you did to promote your brand.
Above all, make sure you build trust and rapport with your audience. One of the best ways to do this is through video content. Kids naturally respond better to visual aids and being able to see someone’s face helps create a more personal connection. Plus, many people are more likely to buy something they’ve never tried, or tried and disliked. Seeing how others managed to solve a problem helps inspire them to do the same.
Above all else, make sure you have fun with this. Kids naturally respond better to content that they find entertaining or educational. If you can combine these qualities with good marketing and salesmanship, you’re bound to see success.