If you’re looking for a simple explanation of the differences between various email marketing services, then this article will hit the spot. We will discuss the pros and cons of various email marketing platforms and which one you should consider for your company.
Traditional Versus Relational Marketing
Traditional marketing, or spam marketing, is a method of marketing where you use traditional advertising platforms like TV and print to reach customers. The upside of this method is that you can follow up with people who have already shown interest in your product or service and continue building your list.
The downside is that it’s a low-tech method that’s mostly ineffective now that people are trained to ignore spam emails. These days, if someone doesn’t buy your product or service immediately after receiving the email, then they’ll probably never buy it.
What Is Relational Marketing?
Relational marketing, or relationship marketing, is a method of marketing where you use online platforms like social media to connect with customers. The idea is to create a relationship with the potential customer by providing value, and then turn them into a salesperson by offering special deals and discount codes. The advantage of this method is that customers have already shown interest in your product or service, so you don’t have to worry about losing them. As a result, you can use tools like MailChimp to automate your email marketing, growing your list and sending out mass emails without ever having to worry about losing a customer.
Traditional Versus Relational Marketing: Which One Should You Use?
Now that you know the differences between traditional and relational marketing, you can decide whether or not to use either one. The choice largely depends on your company’s goals and objectives. If you want to create interest in your product or service and want to maximize the chance of making a sale, then you should opt for traditional marketing. However, if your goal is to create a connection with your audience and want to encourage them to take an action, then you should opt for relational marketing. Think about how you can integrate the two methods so that you can reach your destination – a successfully marketed company.
To summarize, when it comes to email marketing, more isn’t better. The more platforms you use, the more you dilute your efforts and lower your chances of making a sale. Having said that, using multiple platforms doesn’t hurt – it can even be beneficial. If you want to reach your audience on several fronts (i.e. social media, mobile, and email), then you should use multiple platforms. This way, you can be certain that you’ll reach your audience, regardless of whether they decide to follow you on social media, download your app, or open your email.
The Pros And Cons Of Each Email Marketing Service
Now that you know the differences between traditional and relational marketing, you can decide which type of marketing is better suited to your company. Keep in mind that there are many benefits and advantages to both tactics – it depends on your company’s goals and objectives. If you want to create a list of prospective customers, then you should opt for traditional marketing. However, if you want to encourage existing customers to make a purchase, then you should opt for relational marketing.
Which One Is Better?
That’s a question you have to answer for yourself. Different companies and different markets will have different goals and objectives, so you have to decide what’s most important to you. One of the best places to start your research is google analytics, where you can find a ton of information about your customers. Look at demographics, behavior, and more to find out which platform or channels your customer base uses and how often they use them. From there, you can decide what’s most important to you and your business – build a marketing plan around that.
Should You Use One Platform Or Many?
One of the biggest pros of using multiple platforms is the ability to segment your audience. This way, you can create individual dashboards and monitor the performance of each channel – whether that’s social media, email, or mobile. If you use one platform (i.e. MailChimp), you’ll have to check performance on a single dashboard and won’t be able to segment your audience. You may find that you have two or three users on one platform, while on another you have 100 – it all depends on the type of content you put out. Having multiple audiences, as opposed to just one, means you can target your offers and messages more effectively. Not only that, but you can also use tools like Google AdWords to find the right customers for your product or service.
Which One Is Most Effective?
It depends on you and your business. If you want to create interest in your product, then social media is probably the best place to start. One of the best things about social media is that you can have a presence on multiple platforms, meaning you can try several methods of obtaining leads. You should also set up automated emails to follow-ups, either using a tool like MailChimp or an automated system to send out emails based on activities.. You can also use a tool like Sumo to find the best prices when buying product online – whether you want to purchase a laptop, phone, or tablet.
As for email marketing, it’s extremely effective when used correctly. If you want to create interest in your product or service, then you should try using a tool like MailChimp – the number of opt-in emails you can acquire from there is endless. You can also use tools like Campaigner and Hootsuite to segment your audience and target specific messages to different groups. You can use an auto-responder to follow up with leads, or you can hand-write individualized emails pitching your product or service to your audience. In general, a well-executed email marketing campaign can do wonders for a business – provided you use the right tools.
Which One Is Most Expensive?
This one depends on how many channels you use. If you use one platform (i.e. MailChimp) to send out automated emails, then it won’t be very expensive. As for the other platforms, you can have a look at each company’s pricing plans to get a better idea of how much it will cost you. If you want to use social media to market your product or service, then you’ll have to either pay for it yourself or use a service like Twitter Ads. For those seeking to create a one-to-one relationship with their audience, then you should look into services that offer paid advertising, like HubSpot’s Inbound Marketing plan.
Which One Is Most Scalable?
If you want your marketing efforts to be easily replicable, then you should opt for multiple platforms. The amount of customization you can have with a single dashboard on a social media platform, like Twitter, is nearly endless. Not only that, but you can also integrate Twitter with other platforms, like Salesforce, to have a complete view of your customer’s interactions on all fronts – whether that’s social media, email, or mobile. If you use a service like Hootsuite, you can also create custom hashtags for specific projects and gain publicity through the use of popular hashtags. This way, you can easily scale up your efforts as needed without needing additional staff.
Which One Is Most Flexible?
If you want your marketing efforts to be effective regardless of whether you’re on the road or at home, then you should opt for flexible marketing platforms. Mobile marketing is extremely flexible, as you can reach your audience when and where you want, provided you’ve got a data plan. If you’re on the go, and don’t have access to WiFi, you can turn to services like Google Maps’ Latitude to find businesses that offer WiFi and allow you to connect to their network – from there, you can email or call customers, even if they’re not online.
As for home use, you can take advantage of the web browser on your phone to have presence on multiple platforms, like social media. If you use services like Pinterest and Instagram, you can engage with your audience on several fronts, from the desktop to the small screen – whether that’s a tablet or a phone. These services allow you to schedule posts in advance and create stunning images that will help you build your brand identity.