There is no question that email marketing is here to stay. According to HubSpot Blogs, email marketing has grown by 77% from 2015 to 2016. Additionally, email marketing is proven to be more effective than social media in getting consumers to act on your marketing messages.
However, sending emails isn’t easy. You need a way to stand out from the crowd, and one way is through incorporating ads into your emails. But, not all email advertising platforms are created equal, so it’s important to do your research before jumping into using an advertising-supported platform. Here are 10 companies that allow you to advertise on your emails, along with important information on how to use each one efficiently.
MailChimp is a popular choice among marketers. Not only does it allow you to send out mass emails, it also provides you with advanced features like automated email campaign creation and analysis. This tool is ideal for those who want to stay in touch with their customers without breaking the bank. It’s also worth noting that MailChimp is owned by a massive tech company, which makes it even more accessible.
2. Constant Contact
If you’re looking to advertise on your emails, but don’t want to commit to paying each time you send out a message, then Constant Contact is the tool for you. As its name implies, this company provides you with one end to end solution for your email marketing needs. From setting up your account and sending your first email to analyzing and optimizing your campaigns, Constant Contact has you covered. This is a popular choice among small business owners who want to avoid the hassles of owning a full-fledged email marketing platform.
If you’re looking to keep up with the trends without breaking the bank, then Hootsuite is the email marketing service for you. This tool provides you with a single dashboard where you can monitor and manage all of your accounts from one place. You can also download the Hootsuite app to your phone to get the same benefits on the go.
Not only does this app make it easy to keep up with the trends, but it also provides you with the tools to engage with your audience wherever they are. With the recent update, Hootsuite now allows users to create and schedule social media posts without leaving the app.
OptinMonster is a popular choice amongst business owners and marketers who want to gain access to huge mailing lists. This tool allows you to build custom audiences, segment them, and send out personalized emails based on what they’ve shown an interest in. You can also take advantage of its automated email campaign creation to get more out of your limited time. OptinMonster is an ideal choice for anyone who wants to stay connected with their audience, regardless of whether or not they’ve opened or clicked on any of their previous emails.
5. Google Apps For Work
If you already have a Google account, then you can take advantage of the free Google Apps for Work. With this tool, you can set up a variety of different email templates and designs to fit any taste. You can also take advantage of the tools within the platform to segment your lists, create automated emails, and stay on top of your activity across all of your accounts. We would consider this tool to be the premium version of Google Apps.
6. Constant Content
Constant Content is the original content marketing platform, which became popular after the rise of TikTok. This tool provides you with a variety of inbound marketing tools to get your content to perform better. Not only can you use the platform to write and schedule content, but you can also use automated tools to find the best times for your videos to be viewed.
Additionally, this content platform provides you with a variety of social tools to grow your audience, such as Facebook pages, Twitter accounts, and Instagram accounts. However, one of its unique selling points is its ability to track website traffic, email opens, and phone calls throughout the whole process, so you know how each individual piece of content is performing. This makes it much easier to determine the ROI of your marketing efforts.
This is a fantastic choice for marketers who want to find the right audience, engage them, and eventually convert them into paying customers. Not only does it provide you with the tools to get content in front of the right audience, but it also makes it much easier to track the results of your efforts.
HubSpot is more than a simple email marketing tool; it’s a whole inbound marketing platform that can be integrated into your sales funnel and used to build a better relationship with your customers. This tool allows you to create marketing campaigns, analyze their effectiveness, and optimize based on what you learn. Additionally, HubSpot is owned by a massive tech company, which makes it even more accessible.
If you’re looking for a tool that provides you with an all-in-one solution for your business, then Vero is the tool for you. This is a popular choice amongst business owners who want to streamline their workflow and save time. Not only does it allow you to create, analyze, and optimize email marketing campaigns, but it can also be used to establish and grow your social media accounts, launch a blog, and more.
Wistia is another video sharing platform that provides you with a variety of tools to make the most of your content. This tool allows you to build videos with a simple click of a button, add titles, descriptions, and a voice over, and then share them with your social circles. Not only that, but you can also set the price for your videos, determine the availability of your videos (some will only be made available to paying subscribers), and get detailed analytics on how each individual video performed. This tool is a great choice for content creators looking for a free platform to build their audience.
Last but not least, we have Sumo. Sumo is a tool that can be used to build a social media presence for your business. This tool can be used to establish your presence on major platforms like Facebook and Twitter, as well as dozens of other smaller platforms. Not only that, but you can use its automated software to find the most suitable times to post on your various accounts, as well as engage with your audience throughout the entire process. This is a fantastic choice for businesses who want to gain credibility on different platforms, as well as stay on top of their activity on all of their accounts. Sumo is the ultimate choice for anyone who wants to stay connected with their audience, regardless of whether or not they’ve opened or clicked on any of their previous emails.
Hopefully, you found this article valuable. We try to provide useful advice on what companies allow you to advertise on your emails, as well as how to use each one effectively. If you found this article valuable, you might also want to check out the rest of our marketing blog here at CEXIO. We’re constantly updating the blog with helpful guides and tips on various internet marketing subjects. So, be sure to subscribe to our email newsletter or follow us on social media to stay up to date with the latest trends and information regarding marketing and sales online! Don’t forget to bookmark this page so you can come back to it whenever you need information on advertising on your emails.