Every marketer has undoubtedly heard of email marketing, especially as it relates to marketing and lead generation. After all, this is what delivered us from the days of sending out regular letters to all of your customers to those annoying emails in your inbox that seem to sprout like mushrooms after a bad rain storm.
If you’re not using email marketing services, you’re losing out on the potential to grow your business. According to HubSpot, nearly all marketers view email as a critical part of their digital marketing strategy, and only 16% are satisfied with the results they’re getting from conventional digital marketing channels.
So what is it that makes up an email marketing company? Below, you’ll discover the top five companies that provide email marketing services in Colorado, along with a little bit about each.
1. MailChimp
With more than 12 million users worldwide, MailChimp is the industry leader in sending newsletters and marketing emails. Launched in 2004, the company is headquartered in Atlanta with offices in San Francisco, New York City, and London. The name MailChimp comes from the company’s original purpose: to provide a free service for marketing and email management.
The most popular feature of MailChimp is its easy-to-use interface. The tool allows users to build and send emails quickly and without much effort. Furthermore, with the click of a button, users can schedule deliveries and follow up with customers to ensure they stay subscribed to the service.
If you’re looking to connect with consumers on a personal level, MailChimp is the company to go with. Due to its vast array of features and resources for marketers, it’s the go-to platform for anyone who wants to get started in email marketing or wants to expand their current portfolio.
2. HubSpot
Founded in 2011 and based in Denver, Colorado, HubSpot is the industry leader in inbound marketing and customer relationship management (CRM). It’s best known for its software solutions that help companies drive more traffic to their websites and make more sales.
As a SaaS (software as a service) company, HubSpot also provides a hosted email platform for businesses, known as HubSpot Email. Launched in 2014, the product caters specifically to marketers seeking to establish communications with and grow their audiences in the digital world.
One of the main differentiators between HubSpot and similar tools is that HubSpot integrates with other applications and services. For example, HubSpot is integrated with Google Apps, allowing users to easily connect their Google contacts to their HubSpot account. This feature alone makes it worth the price of the product.
If you’re looking to establish customer relationships and want to get the most out of your email marketing campaign, HubSpot is the company to go with.
3. Pardot
Pardot is the leading provider of marketing automation for marketing teams. Customers can use the software to create and send automated email campaigns across multiple platforms (e.g., Facebook, Instagram, and Twitter).
If you have a marketing department with multiple platforms, you can use Pardot to establish automated email campaigns that communicate with your audience across different social media sites. With Pardot, you can also integrate your email marketing with your web content and social media to create a cohesive marketing experience for your audience.
One of the distinguishing factors of Pardot is its user-friendly interface. The company has created a graphic designer to further ease the process of creating email marketing campaigns. Furthermore, because it’s a customer-facing product, Pardot constantly reviews and improves its software to fit the needs of consumers.
If you’re looking to build, grow, or extend your email marketing presence, Pardot is the company to go with.
4. Mad Mimi
Want to make your emails more visual and engaging? Look no further than Mad Mimi, the leading provider of email marketing services. The company’s primary audience is professional women in search of a platform that simplifies the process of building and managing email marketing campaigns.
The main differentiator between Mad Mimi and other email marketing solution providers is that it caters to a specific audience. The company’s product, designed for marketers, simplifies the entire process of creating and sending emails. As a result, businesses can get back to what they do best: focus on growing their businesses rather than on the nitty-gritties of email marketing.
If you’re searching for a platform that makes email marketing easy, you’ve come to the right place. Mad Mimi offers two pricing plans, Single User and Corporate, to fit the needs of businesses of all sizes.
Mad Mimi’s success in the email marketing space is due, in part, to its commitment to continually improving the product and serving its users with helpful guides and videos. The company also releases regular newsletters that highlight the latest trends and news in digital marketing and email marketing.
5. Auctomatic
Last but not least, let’s discuss Auctomatic, the leading provider of web analytics and marketing retargeting solutions. Similar to Google Analytics, Auctomatic allows users to see a comprehensive report of their website activity, including traffic sources, demographics, and much more.
What differentiates Auctomatic from similar tools is that the platform integrates with other applications, such as HubSpot. Therefore, you can use Auctomatic to track the success of your email marketing campaigns, and provide better insight into your web traffic and the effectiveness of your online marketing strategies.
Thanks for reading! Hopefully, you found this article informative. Thanks for choosing Colorado and letting us know you’re interested in email marketing.