You’ve probably heard of pageFx or SendGrid. Chances are, you’ve used one of their products at some point in your business life. But have you ever considered that there are dozens of different email marketing companies whose sole purpose is to help businesses like yours send better emails?
Not sure where to begin with your email marketing strategy? Don’t worry, we’re here to help! In this article, we will discuss what sets pageFx and SendGrid apart from each other, review the pros and cons of each, and help you decide which is the best fit for your business.
What is PageFx?
If you’re reading this, chances are you’re already somewhat familiar with PageFx. The company was founded in 2003 and provides email marketing tools for businesses and individuals. Their platform is popular because it’s a one-stop shop for all of your email marketing needs. You don’t have to be a tech-savvy person to use it; anyone can get up and running with no trouble at all. Plus, the company provides help through live chat, email support, and a FAQ section on their site.
Key Facts About PageFx
PageFx is a California-based company that was founded by Kevin Thompson and Joe Pulizzi. They currently have over 50 employees and are considered one of the “big four” email marketing providers along with HubSpot, MailChimp, and Marketo.
The team at PageFx works hard to ensure that their platform is as user-friendly as possible. For example, they release new features and updates frequently, and their support team is available 24/7/365 through live chat, email, and a knowledge base located at
The Most Popular Email Marketing Tools
Depending on what you’re looking for, you’ve probably already considered using one of the popular email marketing tools. That being said, you might not be entirely sure which one is the best. To help you figure out which one is right for you, we’ve compiled a list of some of the most popular email marketing tools along with a few pros and cons for each.
MailChimp is one of the most popular email marketing tools for a reason. It’s extremely easy to use and has an extremely robust, yet simple to implement, email marketing platform. In addition, the tool is free.
However, despite its popularity, MailChimp doesn’t provide as much functionality as some of its competitors. This being said, if you don’t need to create huge mailing lists or send complex campaigns, it’s a great choice for your needs.
Aweber is another popular choice among marketers. It has been around for a while and was originally designed for email marketing. But although it was once considered a “simple” tool, it has evolved quite a bit over the years. Today, it’s considered one of the most sophisticated email marketing tools around.
What makes it stand out is its sophisticated autoresponder, which is triggered by certain events like email opens or clicks. This feature allows you to create highly effective and targeted marketing campaigns. In addition, if you need to, you can use their drag-and-drop landing page builder to create incredibly professional-looking websites for your campaigns.
Another popular choice among marketers is HubSpot. This is another well-seasoned product that has been around for a while. But like Aweber, HubSpot has also evolved over the years. Today, it has a robust, yet easy-to-use, Inbound Marketing platform that allows you to fully customize your email marketing campaigns. In addition, their drag-and-drop landing page builder, DocuSignature, makes creating professional-looking websites a breeze.
However, like MailChimp, HubSpot is not exactly a one-stop shop for all of your email marketing needs. For instance, the tool has limited autoresponder functionality. And although it has a free option, it has many features that are considered premium.
Ringba is a relatively new company when compared to the other brands discussed so far. But they’ve already cultivated a fairly large audience. In fact, their entire business model is centered around providing an all-in-one email marketing platform for businesses. This being said, their tools are widely considered to be the simplest and most user-friendly of all the services we’ve discussed so far. In addition, their pricing is also one of the best out there. For a limited time, you can get their entire suite—including their email marketing software, webmail, and autoresponder—for just $5 per month.
This being said, despite its popularity, Ringba doesn’t necessarily have the best reputation for customer service. In fact, the Better Business Bureau reports that the company had an “F” grade in terms of its customer service.
HootSuite is the granddaddy of all social media platforms. And it was originally designed for use on social media websites like Twitter. However, this tool has evolved to the point where it can handle emails just as easily. In addition, since its inception, HootSuite has been a part of many large-scale corporate rebrands and has helped businesses of all sizes and stripes get their messages out to their audience.
One of the things that makes HootSuite so popular is its unique approach. Unlike other email marketing tools, you don’t have to run endless campaigns to try and get people to visit your website or download your app. With HootSuite, you simply set up a social media account and start posting to begin with. From there, you can seamlessly integrate your email marketing and social media efforts into one cohesive program.
Considerations When Choosing An Email Marketing Provider
When choosing an email marketing provider, it’s not only important to consider the tools you’ll use, but also how you plan to use them. In addition to that, you should consider these things:
The most important thing to consider when choosing an email marketing provider is the features. As discussed, some of the most popular tools have limited features. However, if you need a robust solution, you’ll have to pay for it.
In addition to features, you should also consider how updates are handled in terms of patches and bug fixes. It is extremely frustrating to rely on a platform that is so outdated that its developers can’t keep up with bug fixes and security updates. Therefore, if you’re looking for a tool that will be supported for the foreseeable future, take this into consideration.
Another important factor to consider when choosing an email marketing provider is the pricing. Just because a certain tool is popular doesn’t mean it’s the best choice for everyone. Just like with features, you’ll have to decide whether you need a free option or if you’d like to pay for extra features.
Based on your needs, you can decide if you want to invest in the popular tools or look for an alternative that meets your needs.
Finally, we can’t talk about email marketing without talking about security. After all, if you’re using a third-party service to manage your email marketing, then it’s possible that a hacker could gain access to your email account and wreak havoc. This being said, luckily for us, most of the popular email marketing providers are fairly secure. For example, HubSpot uses a feature called Two-Factor Authentication to protect your account from unauthorized access. In addition, they also offer customers optional VPN services to ensure all communications stay secure.
Based on everything discussed so far, here are some key takeaways: