MailChimp has grown from a simple email marketing tool to a complete business growth suite. The software allows you to create, send, and track marketing emails that are fully personalised and are actionable. It can easily integrate with other platforms like WordPress and eBay to create complete marketing and sales funnels.
Since its launch in 2007, MailChimp has been adopted by businesses worldwide, taking on a life of its own. The email marketing platform isn’t just about pushing out email templates and getting subscribers; with MailChimp, you can grow an email list, drive traffic to your website, and increase engagement with existing customers.
Find out how you can use MailChimp to grow your Essex business, whether you’re an entrepreneur, small business owner, or even just someone who wants to email marketing.
Understand Your Audience
Whether you’ve been in business for a while or are just getting started, every business is different. You have to understand your audience if you want to connect with them and give them what they want. Otherwise you’ll just be wasting your time and theirs. That’s why when you sign up to MailChimp, the first thing you’ll see is a dashboard that breaks down your lists of subscribers.
On the right, you’ll see three tabs: Trends, Content, and Engagement. The trends tab shows you the themes and styles consumers are engaging with most. The content tab gives you an idea of what content consumers are responding to. The engagement tab shows you metrics like open rate, click-through rate, and subscriber activity.
You can customise these reports to only show you the information you want to know. This way you can see what content is working and what needs improvement without being drowned in numbers.
Treat Your Audience Like Humans
If you’re only sending out mass emails without any personal touches, you’re missing out on a whole world of engagement. You should always have a human touch when you’re sending out marketing emails. Even if you use pre-made content, you can still get creative by adding a personalised signature or sticking in a joke.
For example, if you’re using the Double Opt-In technique, you can get creative with the way you present yourself. Instead of just having “Name” and “Email” as a field, you can have it say: “Hi [name], I’m [your name] from [your company]. I’m [a] [your role] at [your company], and I’m excited to [let you know more].”
Now your subscribers will know who you are and what your role is in the company. Not only that, but they’ll also know what you’re passionate about, and why they should care about what you have to say. This added touch of personality will make them much more receptive to your marketing messages.
Improve Your Engagement With List Members
The more you engage with your subscribers, the more they’ll value your opinions and appreciate your efforts. You can try all sorts of things to get people to engage with you. Whether you send out surveys to get customer feedback, hold contests or giveaways, or even just send out a bi-weekly newsletter with helpful tips – the important thing is to find ways to engage with your subscribers. A big problem for a lot of businesses is that they think all their work is done once they’ve got a few hundred or a few thousand subscribers. But, just as with any relationship, they’ve got to keep meeting each other’s needs if they want to keep going strong. This is why you want to be using a tool like MailChimp to constantly engage with your subscribers by sending out helpful tips, offering contest prizes, or asking for their opinions via surveys. It’s easy for businesses to get trapped in a rut, where all they do is just send out monthly emails with sales pitches. But it takes a lot of work to keep your audience engaged – especially in these days of over-saturation in the inbox. So don’t be afraid to try new things to keep your audience interested. They’ll appreciate your efforts and hopefully become loyal customers.
Grow Your List To Over 100,000 Subscribers
Most businesses will tell you that having a massive list is the key to internet marketing. The more people you have on your list, the more exposure you’ll get. But this isn’t just limited to digital marketing either. You can use MailChimp’s list building tools to grow your Essex business’ presence offline too.
For example, if you’re trying to grow your customer base in Essex or London, you can create a mail chimp list of people in those areas. Then you can take advantage of all the local businesses searching for customers within a 20 mile radius. You can create a small marketing piece focused on local businesses, with a call-to-action like “Learn more about XYZ business here.” And then you can list all the businesses that have signed up. Now someone in Essex or London will see your email and think, “Omni business services! I need their help.” Then they’ll click on the link and be taken to a page with all the local businesses that signed up for the campaign. You can use similar tools for magazine features, interviews, etc.
The important thing is to create content that people want and need. Once you have a sizable audience, take the time to listen to what they have to say. Also, take the time to watch how people respond to your content. This way you’ll know what works and what doesn’t, and you can continue refining your content strategy.
Why Should You Be Using MailChimp?
MailChimp offers so much more than just another email marketing tool. It’s an entire business growth suite built around creating, sending, and engaging with email marketing campaigns. These are all critical tasks for growing any business, but especially one that is new or has just started. MailChimp has all the tools you need to get things done and tracks all the important activity, so you don’t have to. Allowing you to focus on growing your business instead of doing paperwork.
In these days of constant change and uncertainty, it can be hard to know where to focus your efforts. Too many new businesses crop up each year, promising to make your life easier. But, before you invest in a product or service, it’s important to do your research. There are a lot of alternatives, and while many of them provide a similar service, MailChimp is definitely worth investigating. Because, at the end of the day, you’ll be investing in yourself.