In the last few years, email marketing has become a vital part of any brand’s communications strategy. According to HubSpot Blogs’ research, 86% of respondents say that email is now as important to them as social media.
If you’re looking to add email marketing to your strategy, but don’t know where to start, this article is for you. We’ll discuss five tips that will help you choose the right email marketing company in Mumbai.
1. Familiarity
One of the most significant factors that determine the quality of services provided by an email marketing company is familiarity. After all, you’re dealing with a company that is going to help you market your brand. If they’ve never done it for a brand before, there’s a decent chance that they may not be familiar with the special nuances that come with marketing via email.
Familiarity is something that you can’t really have unless you’ve worked with the company before. You can’t become familiar with the ins and outs of email marketing unless you’ve actively tried it out. Familiarity with the software, platforms, and hardware are also vital. Not only will this make your job as a marketer a whole lot easier, but it’ll also improve the quality of services provided.
If possible, find a company that’s been doing business in your area for a while and feels confident enough in their offerings to offer you support. You can also check for online reviews or contact the company directly to find out more about their expertise.
2. Scalability
An email marketing company that is unable to grow with your company is a company you shouldn’t be dealing with. Just as with any other aspect of your marketing strategy, you’ll want to find a company that’s capable of handling your expanding email lists. If the email platform gets saturated, it’s vital that the company is able to offer performance improvements and robust security measures.
Knowing how to scale efficiently is a vital skill for any company, but especially for those who deal with marketing via email. Once you’ve found a company that you think is capable, check for evidence of their scalability. Is their email marketing software scalable? Are they capable of automatically creating subscriber lists based on criteria you provide, or do they push you to manually create these lists?
If you’re not familiar with the term scalability, it simply means that your company can grow along with the company you’re doing business with. Naturally, this involves careful planning and research so that you don’t end up with unexpected liabilities once your company has expanded.
Scalability is more than just about being able to handle a growing customer base. You also want to make sure that your email marketing company can provide the features you need to effectively engage with your audience. In addition to being scalable, a good email marketing company will have developed a suite of tools that makes your job as a marketer easier. This includes software that enables you to create automated emails, analyze campaign performance, and target specific groups of people based on their interests.
If possible, try out the free trial version of the software the company offers. Not only will this give you a good idea of how the email functionality works, but you can also request technical support directly from the creators.
3. Performance
The performance of your email marketing campaign is going to be directly tied to how effectively you utilize the software’s features. First and foremost, you want to make sure that the company’s servers are capable of handling high volumes of email traffic. This involves performing a load test to see how the email system handles peak periods of activity. Once you know how the email platform performs under real-world circumstances, you can determine if it’s capable of handling your planned email campaigns.
In addition to using high-performing servers, you also want to make sure that the company provides a fast and efficient experience for your customers. This is going to be especially important if you’re sending out large amounts of emails or using paid marketing campaigns to attract potential customers. If your customers are experiencing slow load times or frequent disconnections, you may end up losing a lot of customers to competitors who offer a better experience.
You also need to look for evidence of the company’s email marketing expertise. Aside from using the right servers, you want to make sure that your email marketing company has the talent necessary to effectively deploy your campaign. For instance, do they have the ability to design effective email templates that draw readers into taking action or do they use pre-built templates that they simply paste into their messages?
As a marketer, you’ll be doing a lot of trial and error to find the right blend of creativity and functionality. It never hurts to have a creative email designer on your team, but you also don’t want to become reliant on someone else to keep your emails interesting and engaging. Look for a company that can both design compelling emails and send them out on your behalf.
4. Security
Nowadays, the cybersecurity landscape is changing. If you’re not careful, you can find yourself overwhelmed by the number of threats that exist. Your email marketing company is going to play a huge role in keeping your personal and company information secure, so be sure to choose a vendor whose services you can trust.
You want to make sure that the company you’re dealing with utilizes a firewall to protect your servers from being accessed by unauthorized individuals. In addition, you want to make sure that the company has implemented effective security measures and takes appropriate steps to protect your personal information. If you feel unsafe giving them your personal data, it’s best to choose an alternative. There are numerous cybersecurity companies that you can choose from, and not all of them are created equal.
Some prefer to hide behind a slick marketing page and lack the ability to provide excellent customer service. You don’t want to become entangled with a company that cannot be trusted with your personal information. Do your research and make sure you’re dealing with a company that you can trust.
5. Reporting
Finally, you want to make sure that your email marketing company provides you with extensive reporting features so that you can analyze the effectiveness of your campaigns. The amount of data that you can get through the reporting features of the software is incredible and can help you optimize your campaigns to maximize results. Without this level of transparency, you may find it difficult to know what’s working and what needs to be changed.
Some email marketing companies don’t offer enough useful reports. For instance, if you run a campaign promoting the entry to an office party and the report only shows you the number of signups vs. the number of emails that were sent out, you’re not going to be able to tell how effective the campaign was. More useful reports, the more you can learn from your data.
As you can see, choosing an email marketing company in Mumbai is pretty high-minded. These tips will help you make the right choice and ensure that you get the most out of your investment.