Email marketing is one of the most effective ways of connecting with customers and generating leads. Even if you’re starting from scratch, you can still implement a winning strategy using a few tried and tested tactics.
Personalise Your Content
With email marketing, you have the opportunity to personalise your content to match the recipient’s interests and tastes. To maximise the effectiveness of my email campaigns, I use a mix of A/B testing and AI personalisation to get the right message to the right person at the right time.
To maximise the engagement rate and click-throughs from my email campaigns, I have built a personal relationship with my customers. I ensure that my emails are relevant to their needs and interests by engaging with them on social media platforms and through content designed to increase their knowledge, value and trust in my brand.
For example, if someone signs up for my free weekly digest newsletter with the aim of increasing their productivity at work, I might send them an email the next day with tips on how to achieve this. Or, if someone signs up for my free trial of my online course, I might follow this up with an email explaining the benefits of taking the course.
Build Relationships With Influencers
If you’re an influencer or run an influential blog, you have the opportunity to build a relationship with your audience and encourage them to engage with your content.
This is typically achieved through a combination of blog posts, videos and social media engagement. To build trust and encourage my audience to engage, I ensure that my content is of value, providing them with both knowledge and something to talk about.
If you want to create an awesome email marketing campaign, start with a value proposition that speaks to the interests of your customers. Next, build a content strategy and work your way towards creating engaging and memorable materials to extend the life of your email campaign.