Email marketing is a critical component of any successful marketing strategy. After all, we live in a world full of distracted individuals, so why not make it easy for people to connect with you?
Here’s the thing: despite its prevalence, email marketing can be a little tricky to get right. In the right hands, it can be a powerful marketing tool, but for the average marketer, it can be a bit of a minefield. That’s why I’ve put together this quick guide on how to make email marketing a contact point for your business.
Set The Right Tone
The old saying “you get what you pay for” definitely applies here. Although most people have a pretty good idea of what email marketing is and how it works, there are still significant differences in online email marketing experience based on the email client people use. That’s why it’s essential to ensure that your emails are delivered in a way that suits the users’ experience.
Emails sent via GMAIL are usually considered to be business emails, for example, while those sent via YAHOO MAIL are more often considered to be personal. What’s more, people have different expectations when it comes to business and personal emails. The former are usually less concerned about the contents and more interested in the fact that they have an email to read, while the latter expect more serious matters to be discussed.
To effectively use email marketing, you need to bear in mind the above issues. First off, make sure that you are using a reliable and proven service for sending emails. The best approach is to find a white-labeled solution that allows you to integrate the sending of business emails with your own domain (like johnnyappleseed.com). That way, you can be sure that everyone receiving your emails is actually a prospect or customer, and not an attacker. Once you have that handled, you can dive into the content.
Craft Humble But Effective Introduction
When people see your email address in the subject line, they’ll be more inclined to open your email. That’s why it’s a good idea to use a humble but effective introduction. Something like:
“Subject: [Blog article]: How to Make Email Marketing a Contact”
Then, it’s up to you to craft a compelling reason for them to open your email.
If you’re trying to grow your email list, consider using a free blog tool like WordPress to establish yourself as an expert in your industry. Not only will it make it easier for people to find your blog content, but it will also introduce you to a whole new audience. As you establish yourself as an industry expert, you’ll find that people are more likely to be interested in what you have to say because they know and trust you. This is highly beneficial to your email marketing campaign as your list will be more likely to open and read your emails. The above example shows how to make email marketing a contact point with a humble but effective introduction.
Keep It Short And Sweet
The goal of every email campaign is to get someone to act and not just read. With that in mind, keep it short and sweet. There’s no need to blow your audience’s minds with intellectual property that has nothing to do with the topic at hand. For maximum effectiveness, keep your emails concise and to the point.
Too many emails and too many pitches in general are a big turnoff for audiences. In one study, researchers found that subjects become less receptive to pitches after receiving more than six emails in a single day. If you want to make email marketing a contact point for your business, then keep the above in mind and you’ll be on your way to success.
Use The Right Graphics And Icons
The first thing your audience will see when they arrive at your email is the subject line and opening paragraph. These elements make up the skeleton of your email, so make sure you use your best graphic, color, and style to draw the eye in. Remember, you have only seconds to make an impression, so choose your words wisely and craft an effective hook that will compel your audience to open your email. To get started, check out these email marketing examples that utilize different fonts, colors, and designs to grab your attention.
If you’re looking for inspiration, check out these marketing emails and see how various companies used email marketing to great success.
Even cooler, you can test out different subject lines and hooks to find the one that converts the most leads. In the next section, we’ll look at how to make email marketing profitable.
Use Landing Pages And Split Testing For Maximum Conversion
What’s the difference between a landing page and a standard web page? A landing page is specifically designed to convert visitors into paying customers. To put it simply, a landing page is like a cupcake while a standard web page is more like a cookie—it doesn’t have to be pretty, but it has to be functional.
You can learn a lot from Google. One of their popular products is called “split testing,” which allows them to compare the performance of different web pages, mobile apps, or emails. During one test, they might send out an email with a simple landing page. Then, they’ll compare that conversion rate to another test where they used a fully realized, functional website with all the bells and whistles. Through split testing, you can ensure that you’re making the right call and that your website is functioning at its best.
If you want to know how to make email marketing profitable, then you need to consider all the different types of conversions and what would make someone choose your product or service over your competitors’. For example, if you sell health and beauty products, you could measure the number of people who visit your website but then choose to purchase a different product after they’ve been there. That would be a missed conversion, but it’s still profitable because you’ve still generated a sale. The above example uses Google Analytics to track visitors and then sends them to either a simple or a “full-blown” landing page based on their previous behavior.
Track And Measure The Results Of Your Email Marketing Efforts
Once you’ve established a functional email marketing campaign that generated interest, you can begin tracking its results. First off, look at the numbers: how many people signed up for your mailing list, how many clicked on a promoted link, and how many purchased a product or service. Then, take a look at the qualitative measurements. Did the email raise any questions in the minds of your audience? Were there any negative comments under specific circumstances?
With those insights in mind, you can determine the success of your campaign and make any necessary adjustments. For example, if you see that a majority of people are signing up for your mailing list but few are buying your products, you might consider investigating why that is and if there’s anything you can do to change that.
Use These Tips To Get Started With Email Marketing
So, you want to get started with email marketing? Here’s where you can find information on how to make it work for your business.
First off, make sure that you are using a reliable service for sending emails. The best approach is to find a white-labeled solution that allows you to integrate the sending of business emails with your own domain (like johnnyappleseed.com). That way, you can be sure that everyone receiving your emails is actually a prospect or customer, and not an attacker. Once you have that handled, you can dive into the content.
Next, consider using a free blog tool like WordPress to establish yourself as an expert in your industry. Not only will it make it easier for people to find your blog content, but it will also introduce you to a whole new audience. As you establish yourself as an industry expert, you’ll find that people are more likely to be interested in what you have to say because they know and trust you. This is highly beneficial to your email marketing campaign as your list will be more likely to open and read your emails. The above example shows how to make email marketing a contact point with a concise but effective introduction.
Finally, make sure that you’ve considered all the different types of conversions and what would make someone choose your product or service over your competitors’. For example, if you sell health and beauty products, you could measure the number of people who visit your website but then choose to purchase a different product after they’ve been there. That would be a missed conversion, but it’s still profitable because you’ve still generated a sale. The above example uses Google Analytics to track visitors and then sends them to either a simple or a “full-blown” landing page based on their previous behavior.