Ever wonder how top brands send out hundreds of emails daily and retain their subscribers? They create automated emails with CTAs leading to a landing page, which then pulls in content from various platforms. Sometimes this content will be a series of articles, other times it will be videos, images, or a combination thereof. No matter what style they use, they always ensure each piece of content is delivered on a regular basis and branded consistently across all platforms.
If you’re looking to create a similar email marketing schedule, this post will help you get started.
Step one: Set up a workflow that will enable you to email your audience regularly
As your business grows, you’ll want to set up automated emails to send out to your audience, similar to the way some of the world’s biggest brands and influencers do. This will help you keep up with the ever-growing amount of content you need to promote and grow your online presence. But what exactly do you need to do to get started?
Most businesses can use HubSpot to efficiently manage their email marketing. With HubSpot, you can set up a workflow that will enable you to email your audience regularly. You can assign tasks to each team member and establish what content should be used for each message. This will help you create a content calendar and ensure you have everything you need to send out regularly scheduled emails to your audience.
Step two: Set up automated emails that build on one another
To build trust with your audience and encourage them to subscribe, it’s essential you email them regularly and consistently. To grow your email list quickly, you can use several tactics:
1. Send out automated emails with a compelling subject line that will encourage them to click through and subscribe. For example, if you’re launching a new product and want to entice people to try it out, you could offer them a free eBook or a special coupon. These are just two examples of many opt-in campaigns you can run using HubSpot.
Step three: Measure the success of your email marketing campaign
You can’t always guarantee what will work and what won’t, but you can measure the results of your efforts. To begin measuring the success of your email marketing campaign, you can use a tool like HubSpot’s Marketing Performance Index (MPX). MPX provides you with useful metrics such as open rate, click-through rate, and unsubscribe rate. These are essential to understanding how effective your overall strategy is and what needs to be changed.
How important is email marketing to your business?
The benefits of regular communication with your customers or prospects via email can’t be denied. Not only does it provide you with the chance to keep up with what’s new, but it can also be used to drive traffic to your site. Plus, you can use automation to email your customers or prospects frequently and consistently without overwhelming yourself with too much work.
There are a few brands that continue to thrive despite the fact most people have never heard of them. However, the majority of businesses fail or at least struggle to stay afloat because they don’t have a solid plan when it comes to email marketing.
The good news is you can easily put one together using the tried and tested methods of some of the world’s biggest brands. With simple tweaks to the way you do things, you can easily get these working for you.
What sort of content do you need to create to succeed with email marketing?
Video is on the rise.
In today’s world, people love to watch videos. Whether it’s YouTube, Instagram, or Facebook, people are constantly searching for and sharing videos. If you want to engage with your audience via video, there are plenty of tactics you can use to ensure you reach your target audience.
Creating a business video and using social media to spread the word about your new video is one of the best ways to generate interest in your product or service. It’s also a fantastic way to engage with your audience and provide them with valuable information they might not have discovered elsewhere.
The rise of TikTok means people are constantly hungry for content. In the middle of 2020, TikTok users were bombarded with more than 4.9 billion video views per day.
With so much competition and endless platforms to keep track of, it’s essential you stand out from the crowd. One way to do this is by creating video content that is unique to your brand. If you can get creative and come up with a funny or interesting anecdote about your product or service, your video might end up being one of the most popular videos on the platform. Just check out the success of Canva’s How to Create a Wedding Planner Template video.
Images have never been more important.
Photos and images are essential to any marketing plan. Having a few good quality images that are relevant to a potential customer’s needs or wants will greatly increase your video or blog’s credibility. If your photos are unedited and of good quality, you stand a chance of holding someone’s attention for longer than a few seconds.
Blogs and websites that contain numerous visuals are more likely to get shared across social media channels, resulting in more traffic to their site or blog. If someone is looking for something specific, they’re more likely to find it on a blog that contains images linked to products they want to try or purchase. If you want to further improve your website’s SEO, create a content calendar and ensure you publish at least one new blog entry every two weeks.
What if you don’t have a photographer or a graphic designer on staff? Don’t worry, there are plenty of freelancers out there who can help you with image editing and designing. Using a tool like Fiverr, you can easily find a freelance designer or photographer to help you create a professional-looking image for your blog or website.
Vary your content types and send out a blend of media.
The better your content, the greater your chances of enticing someone to subscribe to your email list. If you want to maximize your chances of success, you want to send out a blend of content that is relevant to as many people as possible. This means you need to create and send out a mix of video, textual content, and images.
One way of doing this is by using a tool like Triberr to seamlessly integrate your Twitter, Instagram, and Facebook accounts. If someone follows you on one of these platforms, they’ll see your content across the board, increasing the chances of them subscribing to your email list.
Step four: Measure the success of your email marketing strategy
You can’t always guarantee what will work and what won’t, but you can measure the results of your efforts. To measure the success of your email marketing strategy, simply pick a few key performance indicators (KPIs) and track their progress over time.
The following are some of the most crucial KPIs you can focus on:
An open rate of 10% would mean you’ve sent out a million emails and only 90% of them were opened. Calculate how many people you sent the email to, how many people opened it, and what the open rate is. This way, you’ll know if you’re reaching your audience or have unexpected spam complaints.
The average click-through rate (CTR) of an email is 3.45% (or 1 out of every 28 emails will be clicked on). To get a sense of how effective your email marketing is, track the number of clicks-throughs for each email you send out. You can also use Google Analytics to track the success of your email marketing efforts.
The unsubscribe rate is the number of people who decide not to subscribe to your email list. Measuring and tracking this rate is important for two reasons:
1. To determine the quality of your lead generation efforts. If you’re finding it hard to get people to subscribe to your email list, you might want to reevaluate your strategies. Perhaps your website is not as engaging as you thought it was, or you’re just getting a lot of spam complaints. In the latter case, you might want to consider tweaking your email signup form to make it more user-friendly and avoid getting a lot of unsubscribe emails.