Email Marketing Content for Cleaning Businesses

Every business is a marketing business now, and email marketing is one of the most versatile and effective ways to get the word out there about your business. As a business owner or marketer, you have many options when it comes to email marketing content.

You can use case studies, webinars, or even video content to support your marketing efforts. In fact, each of these elements can play a crucial role. Let’s dive in and take a closer look at how you can use each type of content to engage with potential customers and grow your business.

Case Studies Can Help Build Trust

Although we live in a world full of varying opinions and varying perceptions, nothing can beat the power of a well-written and well-structured case study.

The strength of a case study lies in its robustness. The more robust the case study, the more believable it becomes. Let’s look at how a case study can assist you in creating a more trustworthy business.

Firstly, a robust case study provides you with a greater degree of credibility. When you’re putting your foot in the door, it’s all about gaining trust. You need to establish that you’re a trusted source for accurate and well-researched information. You can do this with a case study.

When a potential customer or reader encounters a case study, they’ll see you as a reliable and authoritative source. You’ll be able to establish credibility quickly because you’ll always be there to back up what you say. In a world full of spin and BS, your case study will be a breath of fresh air.

Webinars Can Be Both Informative And Engaging

Webinars are one of the newest types of content to hit the market, and they’ve become extremely popular.

Webinars are informative yet engaging. You’re providing information, but you’re also encouraging the person learning about your business to tune in, engage with you, and maybe even subscribe.

Webinars are perfect for providing in-demand knowledge that your target audience needs to know about in order to be successful. For instance, if you’re an eCommerce store owner and you have an in-demand knowledge on digital marketing, you can create a webinar around that topic. During the webinar, you can expand on the various aspects of digital marketing, from SEO to content strategy.

In your presentation, you’ll want to establish yourself as an authoritative source, and the robustness of your research and findings will substantiate your claim. You can also use webinars to highlight successful case studies or examples of other businesses or brands that deal with a similar topic or problem. In other words, you can use webinars to bridge the gap between you and your audience.

Another fantastic thing about webinars is that you’re not bound to one platform. People can listen to you and take action on your advice regardless of whether they’re online or offline. For example, if you have a store owner that needs help with SEO, they can attend your webinar and implement your advice. The great thing about webinars is that they allow for both informative delivery and an interactive Q&A session. Webinars are perfect for solving complex business problems and answering frequently asked questions. Plus, you’re able to track analytics on who attended and how long they stayed for.

Video Content Is On The Rise, And For Good Reason

Video content is quickly becoming one of the most popular types of content online. It’s only natural that people are seeking more content to watch. When it comes to video content for marketing, you’re probably already doing most of the work. The key is in engaging the viewer and keeping their attention — which, according to HubSpot Blogs research, you can do with the right video content.

The truth is people love to watch videos. They have the attention span of a goldfish, and you’re best serving them content that is both informative and entertaining. When creating video content for marketing, you’ll want to keep the following tips in mind:

  • Keep It Short: You’ve got about five minutes of video content to grab the viewer’s attention.
  • Use Humor: People find it easier to relate to and understand messages that are delivered in a humorous manner. Your videos will be more engaging and you’ll have a greater chance of getting the attention of your audience.
  • Avoid Filler Words: You want to keep your videos concise and free of unnecessary words. The simpler the better.
  • Focus On Style Over Content: The style of your video content is more important than the amount of content you have. You want to create a style guide and stick to it. Don’t get too creative or adventurous with the content in the name of being unique. People want to feel that they’re learning something and that what they’re learning is valuable.
  • Avoid Off-Topic Talking Heads: Talking heads are simply speaking segments within your video. If your video is about football, but you have a relevant talking head segment within it, the video will flow more naturally. Keep the order in mind and make sure that the most important information comes first.
  • Create a Call To Action: This might seem obvious, but you’ll be surprised how many videos lack a clear call to action. Even when videos are informative, people still want to know what they should do after watching it. You can ask the question directly in your video or in an attached questionnaire.

The call to action may not seem obvious, but you’ll be surprised how many videos lack one. The great thing about call to actions is that they give your video content purpose. People will know exactly what they should do after watching your video. The call to action can be as simple as visiting your website or signing up for a newsletter.

Content Curation: Bringing Together Various Types Of Content To Create A Robust Educational Experience

If you’ve ever read a traditional business textbook, you know that the authors will teach you about content curation. For those of you who haven’t read a business text or who are unfamiliar with the term, let me give you a brief introduction. Content curation is the practice of finding, organizing, and synthesizing diverse content, typically from varied sources, into a single cohesive package, or story.

The takeaway is that businesses like Bloomberg, Forbes, and The Wall Street Journal have entire teams of people who diligently go about the task of gathering and organizing news stories, blogs, and videos from around the world. From a single source, you’ll never know what you’ll uncover, and that’s the beauty of content curation. It’s a great way to ensure that you’re constantly learning and that you’re presenting your audience with a fresh and unique perspective.

As a business owner, you’ll want to apply the lessons above to help you create a more sophisticated and lucrative marketing program. By incorporating various types of content into a single and coherent message, you’ll gain a significant marketing edge. Plus, you’ll have the additional benefit of measuring the success of your content initiative, should you choose to pursue one.

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