LinkedIn is one of the world’s largest professional social networks with over 284M members. With so many people on the site, it’s an ideal place for niche marketing, whether your speciality is technology, marketing, or sales.
However, the platform isn’t just for professional use. You can also use LinkedIn to gain employment, find customers, and grow your business. In fact, you can do almost all of your business’ activities on the site, from marketing, sales, and distributing products to providing administrative support and getting work done. So the next time you’re thinking about creating a profile on LinkedIn, consider all of its features and why you should use it. Here are just some of the reasons.
Why Should You Be on LinkedIn as an Email Marketing Coordinator?
Email marketing is one of the most effective forms of direct marketing. It allows you to target and engage with your perfect audience, whether they are existing customers or potential new ones. With over 500 million active monthly users on LinkedIn, you can easily find the audience that you’re looking for.
As an email marketing coordinator, you’ll be responsible for driving in traffic, converting that traffic into customers, and nurturing those customers into loyal advocates and distributors for your brand.
One of the challenges with reaching your audience on social media is that, often, you’re posting to a general audience. On LinkedIn, you can narrow your target audience down to individuals in your network who have the exact same interests as you. This is a truly powerful tool when trying to figure out who to target your email marketing efforts towards.
LinkedIn’s advanced search feature allows you to search for relevant users based on their job roles, industries, and companies. This ensures you’re only targeting individuals who are most likely to be interested in your message.
How Can LinkedIn Help Your Business?
With so much competition, it’s essential to stand out from the crowd. Luckily for you, we’ve curated a list of 40 reasons why you should be on LinkedIn as an email marketing coordinator. From gaining a competitive edge to scaling your business, here’s why you should be on LinkedIn as an email marketing coordinator.
1. Gaining a Competitive Edge
Let’s be honest, as a business owner or marketer, you’re always looking for the next best thing to help your business grow. And what could be better than having a professional social network that can actually help your business?
Getting in touch with previous employers or clients to see how you can assist them with their marketing efforts is a great start. More importantly, you can use LinkedIn’s advanced search to find the perfect person to assist with your business’ needs. For example, if you’re seeking a content strategist, you can find a plethora of experts to choose from, with their profile photos, skills, and experience displayed.
LinkedIn is a critical piece of any business’ digital marketing strategy. It’s where you can find all of your existing clients, partners, and vendors. Plus, it’s a great place to find potential employees and partners.
2. Find Potential Employees
One of the key responsibilities of a business owner or marketer is to find the right people to grow his or her business. And who better to do that than your existing employees?
You can use LinkedIn to connect with up to five of your past employees. Additionally, you can find their skills, experience, and educate yourself on the roles they can play in your company’s success.
If you’re seeking assistance from the technical side, you can also use LinkedIn’s advanced search to look for software engineers, web designers, data analysts, and more.
The main challenge with this tactic is that, often, you’re not finding the right person who is capable of giving you the assistance you need. Alternatively, you’re simply connecting with a fake profile that looks real, but has no actual skills or experience. The key takeaway from this is to be genuine. Be brave enough to put your skills and experience out there, and when someone clicks on your profile, they’ll know exactly what to expect.
3. Expand Your Reach
Have you ever heard of the term viral marketing? It all started with a man named Stanley Morgan. In 1939, he founded the viral marketing company Rapid Reuter. Since then, the practice of spreading a message virally through electronic means has taken off.
One of the primary uses of social media is to spread the word about your product, service, or brand. And the best way to do that is through viral marketing. If someone sees you’re trying to grow your business by being a helpful resource to others, they’ll be more likely to subscribe to your newsletter, follow you on social media, or buy your products. That’s viral marketing. Simple.
LinkedIn is a fantastic place to find the best minds in your niche. And if you’re seeking new customers for your business, why not try and grow your network? If someone clicks on your profile and decides to read your entire article, they’ll become a potential customer. Or, if you’re seeking to gain employment, you can post about your new job search and how to land the job you want.
Viral marketing is one of the most effective ways of attracting potential customers, so it’s vital that you try it. And with so much competition, it’s a great way to gain an edge. Plus, you can connect with individuals who have the same interests as you.
4. Identify Growth Opportunities
An important part of any business is understanding its current status and where it’s heading. To do this, you need to analyse the past, look into the present, and plan for the future.
One of the best things about having a successful LinkedIn profile is that it provides you with a clear snapshot of your entire career. From the moment you log in, you’ll see your latest achievements, as well as a quick snapshot of your professional life. Looking back on your career and taking a step back from the day-to-day responsibilities of running a business is essential to maintain a healthy mindset.
If you’re seeking employment, take a look at your LinkedIn profile. It might not be the most creatively named LinkedIn profile in the world, but it’s a unique example of a business’ success.
In your profile, you’ll see your education, current employment status, and your professional experience. Looking back on your education, you’ll see that you completed a BA in English Literature, and then went on to get an MBA. Not only does this represent a formal education in English Literature, but also that you’ve successfully completed an MBA. And looking at your current employment status, you’ll see that you are currently working as a Marketing Coordinator at a business software firm. With roles such as content strategist and digital marketing manager, you’ll be able to take on any challenge that comes your way.
5. Identify Your Niche
If you’re seeking to grow your business, it’s essential to set yourself up for success. To do this, first, you need to figure out what you want your business to be known for. That’s the question: What is your niche?
The answer to this question should be straightforward. If you’re seeking to grow your business, you should have a clear idea of what you want it to be known for. After all, your business is only as good as its reputation. If you have a clear idea of what your niche is, you can set yourself up for success by taking the time to find your perfect fit.
For example, if you’re seeking to become an authority in your industry when it comes to content strategy, find other industry experts and connect with them on LinkedIn. This is a great way to find the top content strategists in your industry and to learn from their experience. Who knows – maybe one of them will even become a mentor or friend and can help you navigate your way to success.
6. Identify Your Strengths & Weaknesses
As a business owner, you’re responsible for driving your company’s success. And to do this, you need to look after your business’ strengths and weaknesses. What are your strengths and weaknesses?