You have a product to sell. Maybe you’re creating a website to promote a new album, or a fashion line. Or maybe you’re just trying to grow your email list and you want to ensure you send the right message to your audience.
No matter what you’re selling, you need to establish trust with your audience so they believe you when you say: “This product will help [fill in the blank]” or “Just click here to learn more.”
Well, it depends on what they’re expecting to learn. Is your product information crammed into one massive block of text?
If so, your email copy might be too long.
You want to keep your emails short and sweet. After all, when was the last time you read an entire email campaign?
You want to engage your audience. So, you want to grab their attention with an interesting subject line and build on that to draw them in.
You want to make sure that your emails are actionable. That means you need to provide the means for the reader to take the desired action. For example, if you’re selling fashion products, you might want to suggest they go to a specific website where they can find the style they want at a good price. Or, if you’re selling a health product, you might want to suggest they try a specific diet plan.
If your product is information-heavy, you might want to consider creating a resource page on your website that contains all the important information your audience needs in one place. That way, they can get the information they want without having to go from email to email. Or, from page to page on your website.
While it’s not always possible to have a perfectly optimized email campaign, you can always find the kink in your strategy that needs work. To help you figure out the best way to approach your email marketing, we’ve put together this handy guide. It contains everything from tips on how to write the perfect subject line to advice on how to approach each phase of the email marketing cycle.
The Perfect Subject Line
As we’ve established, one of the most important factors that determine whether or not your email will be opened and read is the subject line.
If you want your emails to stand out, create a unique and memorable subject line that will encourage your readers to open your email. When we say unique, we mean something that has not been used before. And, when we say memorable, we mean something that will stick out in your reader’s mind. For example, a clothing company might want to use the subject line “Simply the Best Summer Wear!” to draw in customers based on their interest in the summer time.
If you’re trying to grow your email list, you need to stand out from the crowd with an appealing subject line.
To create a perfect subject line, begin with an attention-grabbing statement that will make your audience want to engage with you. For example, “Here’s the best new phone you’ve never heard of.” Then, you can follow up with a call to action such as “Learn more,” “Read the reviews,” or “Watch the demo.”
It’s important to note that unlike a traditional ad, a subject line for an email is not designed to be clicked on. That is the job of the body copy, which we’ll get to in a minute.
So, you’ve got a killer subject line and you want to make sure your email gets opened. Great!
But, if you want your email to stand out, you need to pair the subject line with some amazing body copy. Your body copy is the text inside the email that will persuade your audience to take a specific action. For example, if you’re selling fashion products, you might suggest they go to a specific website where they can find the style they want at a good price. Or, if you’re selling a health product, you might want to suggest they try a specific diet plan.
When we say specific, we mean the text inside the email should be relevant to the product or service your email is promoting. For example, if you’re promoting a clothing line, your body copy might suggest they go to a website where they can find the best looking summer wear.
Your body copy should be concise yet intriguing enough to make your audience scroll down to get the full story.
To create a perfect body copy, begin with an interesting hook. Something that will make your audience want to keep reading. Then, you can support the claim you make in your subject line with logical and compelling reasons. Finally, wrap up the body copy with a call to action. For example, “If you’re looking for the best summer wear, check out this clothing line. Not only does it offer the most gorgeous styles, but it also features affordable and eco-friendly products.”
When it comes to email marketing, as long as you keep the above points in mind, you can be sure that your email will be read.