When it comes to email marketing, many businesses and brands struggle with creating the perfect subject line that will make their emails stand out from the rest. After all, it’s not easy to determine what will “work” for your target audience when you don’t know exactly who that is. If you’re in need of an email marketing campaign, but don’t know where to start, this article is for you.
Focus On Your Audience
When it comes to creating a subject line for your emails, you need to start by focusing on your audience. This means developing a clear understanding of who you are targeting and what they want. Consider using a tool like HubSpot to help you reach your target audience and gain a better understanding of what they want. One of the first things you will want to do is set up automated email campaigns to send to everyone who has opted into your list. By creating automated emails in HubSpot, you can ensure that you are constantly keeping up with your audience and delivering the right message at the right time. You can also use the tool to collect emails and contacts from various platforms like Pinterest, Instagram, and Facebook.
Understand The Email Marketing Process
Another important thing to consider before you start creating your subject lines is the email marketing process itself. This is important because you need to understand what makes up a successful email campaign. The following are key components of an effective email marketing campaign:
- An email signature that includes a call to action.
- The use of marketing analytics and measurement.
- Opt-in and opt-out procedures for your email list.
- Consistent and frequent communications.
- A clear goal and objective.
- Personalized, relevant content.
- Offers and discounts.
By understanding these components, you can ensure that your efforts will result in a successful campaign. For example, if you’re using HubSpot, you can create an email template and set the email’s content to be customized based on the user’s previous actions. This ensures that you are sending the right content to the right person at the right time. It also makes it easy for you to track the success of your campaign using online tools like Google Analytics and HubSpot’s built-in reporting functionality.
Avoid The Tricky Words And Phrases
A lot of people get stuck using phrases like “buy now,” “click here,” or “sign up for a free trial” in their subject lines. As tempting as these phrases are, they aren’t doing you any favors. Consumers have grown tired of receiving emails with those types of subject lines and will likely block or delete your emails if they feel they are getting too many of those types of emails. In the long run, using phrases like these can hurt your email marketing campaign even if you do end up with a happy customer. Instead of using these phrases, find ways to make your email stand out from the crowd by setting the mood of your email message. For example, you can use colorful language to highlight your product or service and create a fun and inviting atmosphere for your readers. When it comes to the words and phrases you use in your subject line, choose your battles wisely. If you want your email to stand out, create a mood board of different subject lines that you find compelling and use that as a guide when you write your own subject line.
Above all else, you need to be creative and come up with unique, creative ideas for your subject line. Coming up with a compelling subject line that will stand out is not easy, and certainly takes some creative thinking. Being creative also means being a bit quirky and not being afraid to use humor where it fits. In the end, you can bet your customers will remember your unique brand and your funny, creative subject line.
Use Action Words
One of the best ways to grab a consumer’s attention is to use action words. To do this, you must have an “actionable” call to action button or link within the email. As a general rule, the more actionable your call to action, the more likely your email will be opened and the better your chances of getting a click-through. If you want to create a buzzword or clickbait-style headline that will lure in your audience, use words and phrases that are trending now but will be valuable to your target audience in the long run. For example, if you are selling diet products, you could use the word “detox” as a subject line to draw in people who are looking for ways to lose weight. In the long run, the demand for “detox” diets will likely outweigh the demand for standard, “regular” diets. So, in the end, using a subject line that is tied to a trending word or phrase can do wonders for your email marketing efforts.
Make It Short
You must keep in mind that your goal is to get someone to click-through and read your email’s content. As a general rule of thumb, the shorter the subject line, the more likely it is to get a click-through. Keep in mind that your email’s subject line is only going to be seen for a brief moment before the recipient’s eyes are directed to your email’s content.
You also need to set the right pace for your email’s content by keeping it short and sweet. People have become increasingly numb to receiving lengthy emails from brands and businesses. So, in the interest of keeping your audience engaged, make sure that your emails aren’t any longer than three paragraphs. Remember, you are always free to be a little creative with your content and to experiment with different formats like infographics or videos to get the best results from your email marketing efforts.
If you aren’t sure whether or not to use a singular or plural form of a word, use the singular. Doing so will make your email less likely to be overlooked in the inboxes of your audience. If someone accidentally clicks on the wrong email when they are in the flow of reading through their inbox, you don’t want to be sending them emails with the word “plural” in the subject line. Instead, try using the singular and seeing how your email is handled in comparison to when you used a plural. You can also use Google Assistant to check the usage of “plural” and “singular” with your target audience.
If you want to create extra interest in your subject line for your audience members, use numbers. People love numbers and will often click-through and read emails with lots of numbers in the subject line. For example, if you are selling an umbrella and you want to draw attention to how many times you’ll need it this year in comparison to last year, you could use the subject line “Our best-selling item this month!” In the end, people want to be convinced that what you are selling is worth buying, so be sure to mention how many times you’ll need something or how much it costs to buy it.
Although you need to keep your email’s content short, you can use longer paragraphs to describe your product or service. Doing so will make your email more inviting and less likely to get flagged as spam. So, in the interest of keeping your email open, make sure that you are using paragraphs to describe your product or service rather than using a list of keywords or a short summary. These are all tempting tricks that can get you a higher click-through rate, but you must remember that at the end of the day, you are trying to sell something.
Make It Interesting
People love to get involved in a little contest or quiz to find out if they are really enjoying a product or service. If you want to create a bit of an engagement, ask a question about your product or service and then give away a freebie or discount to anyone who answers your question correctly. Doing so will make your email more interesting and engaging, and increase the chances of your email ending up in your audience’s inbox.
If you are looking for ways to increase your traffic, make sure to check out our blog post on how to get more website traffic. You can also use tools like Google Adwords to get your product or service listed on top of organic search results for popular search terms. Once your product or service is listed on top of the results, you can use free tools like Google Analytics to see how many people are clicking on your listing compared to the rest of the results.