How to Curate Your Email List to Get More Email Subscribers

Ever wonder why some companies are able to generate astronomical revenue while others struggle to make ends meet?

If you’re looking to grow your email list and discover the secrets to generating millions of monthly active users, you’ve come to the right place!

In this article, you’ll discover how to grow your email list and make the most of your email campaigns.

The Data

You’ll need to have access to a company’s email database in order to curate your email list. If possible, you should work with the company directly to gain access to these records. If not, then you’ll need to find an alternative route.

In most cases, the data will be in the form of a CSV file. For example, let’s say you discover that 90% of the people on your email list are male and interested in golfing. You would want to utilize this discovery along with other marketing data to curate an email list that is more likely to convert to paying subscribers.

Create A Split Testing Funnel

One of the most effective ways to increase revenue is through the use of A/B testing. By implementing a funnel where you test different variations of content and/or offers, you’ll be able to discover which approaches work best for your audience and subsequently scale and expand your efforts to reach more potential customers.

Let’s say you’ve established that short articles perform better than long ones in engaging your audience. You could create a split test funnel where you experiment with various article lengths to see which one performs best.

Once you discover the optimal length for your articles, you can expand your efforts to include more content marketing (i.e. increasing the quantity of articles you create).

Use MailChimp To Build Your List

MailChimp is one of the most popular email marketing platforms. Launched back in 2008 and currently boasting over 500 million monthly active users, MailChimp is what you would expect from a platform of its size; it’s user friendly, feature-packed, and most importantly, free. (Yes, you read that right — FREE!)

Whether you’re someone who’s just getting started or an experienced marketer who’s looking for a new tool, MailChimp’s robust features make it a favorite among users and marketers alike. (Check out our in-house email marketing tool, Eloquent, for an example of the power of MailChimp.)

One of the reasons why MailChimp is so popular is because of its straightforward approach to getting started. Since it is a free platform and operates on a freemium model, you won’t need to worry about payment handling or having enough funds in your account to continue using the service. So while you’re building your list, you can do so without any restrictions or limitations.

Use HubSpot To Run Your Email Marketing

HubSpot is a CRM designed for marketers that provides several key features that make it extremely useful for keeping track of leads, creating content calendars, and running effective email marketing campaigns. From a consumer standpoint, it’s quite similar to Gmail in that it provides a clean interface and simple navigation.

One of the things that sets HubSpot apart from other similar CRM platforms is that it was built from the ground up to integrate with existing marketing systems. So if you’ve got a customer relationship management (CRM) system already in place, you can take advantage of HubSpot’s seamless integration with it. (It even offers integrations with Salesforce and other platforms.)

In addition to having a smooth user experience, HubSpot’s marketing tool is extremely easy to use. You can literally set up a new campaign in a matter of minutes. Once you’ve done that, you can start gaining insights into your analytics to see what’s working and what needs to be changed to better engage your audience.

This is especially useful for those who’re just getting started with email marketing. Even if you’re someone who’s been doing this for years and have a thick skin, setting up an analysis of your email marketing to track the success of specific campaigns and offers can still feel a bit overwhelming. (You can find the Analytics portion of HubSpot’s tool here.)

Leverage Hootsuite To Manage Your Twitter Account

Just like MailChimp, Hootsuite is a popular choice when it comes to managing Twitter accounts and engaging with audiences on the platform. Hootsuite offers a feature-packed app that makes managing your Twitter account easy. (And by easy, we mean literally anybody can do it!)

The best part about Hootsuite is that it allows you to manage both your Twitter and Facebook accounts from one place. This means that you can engage with your audience on both platforms simultaneously. (Try doing that on your own — it’s a nightmare!)

Since both platforms operate under the same domain, it’s quite easy for your social media accounts to be linked together. So when you engage with someone on one platform, that engagement will show up on the other. This makes Hootsuite an all-around social media manager’s dream come true!

Use Bitly To Track Links & Retweeting

If you’re looking to add more social media platforms to your toolkit, then Bitly is a must-have. Essentially, Bitly is a URL shortener that was created with Twitter users in mind. So if you get a lot of your traffic from Instagram or Facebook, then Bitly can help you discover the best times to post on your other platforms.

As a Twitter user, you can also use Bitly to track the links your followers are sharing on the platform. You can choose to see this information in several different ways, from a simple list of the most shared links to a more detailed chart showing you what types of content is being most shared.

Bitly isn’t just limited to Twitter. You can use the service directly from your website through a short URL. So if you’ve got a blog post that you think would work well on Twitter, you can use Bitly to create a short URL for that blog post. Then you can use that short URL to retweet the content to your followers. This will help drive more traffic to your blog and increase the chance of people discovering it through a search engine or through a social media platform.

Use Google Analytics To Track The Performance Of Your Website

No, we didn’t forget about you, Google Analytics. While not specifically an email marketing plugin, Google Analytics can be used to track the performance of your website or blog. It provides a wealth of information about how readers engage with your content and what works (and what doesn’t) when it comes to generating leads.

This data is crucial when it comes to determining the ROI (Return On Investment) of your website or blog. Simply put, it helps you measure the effectiveness of your marketing efforts. So if you’ve been wondering whether or not your sponsored posts were worth the investment, this is the tool for you.

Use HubSpot To Manage Your Inbound Marketing Campaign

When you’re developing content for marketing purposes, it’s a good idea to think of it from a buyer’s viewpoint. What does that mean?

Well, it means looking at the needs and wants of your target audience rather than targeting advertisers and marketing agencies.

If you’re using HubSpot, you can set up a Campaign from the perspective of a buyer. Then you can use that campaign to create articles, landing pages, and more — all from the perspective of a buyer.

This way, you’ll be sure that what you’re creating is relevant and will be beneficial to your target audience.

If you want to get even more out of your inbound marketing efforts, then HubSpot is the ultimate tool for you. Not only can you set up automatic emails to send to your audience based on certain actions or decisions, but you can also create automated landing pages and websites for your target audience. (Check out our inbound marketing guide for more information about how to perform an inbound marketing campaign.)

Utilize Hootsuite To Manage Your Instagram Account

Instagram is one of the biggest and most popular social media platforms out there, boasting over 1 billion monthly active users. Essentially, Instagram is the Pinterest of social media — users are able to “pin” images and videos that excite them, often leading to them creating themed galleries of their favorite topics. (It’s a huge platform for users who love art and fashion.)

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