How to Master Email Marketing in 2 Weeks

Have you ever felt like you’re swimming against the stream, trying to figure
out what works and what doesn’t?

You’re probably experiencing email marketing overload. Between Facebook
Mail, Instagram giving notices to your subscribers, and your own inbox suffering
from too many enticing offers, it’s easy to feel swamped.

You might even feel like giving up and saying “enough is enough” and turning
off your emails.

But what if there was a way to make email work for you? What if you could
figure out the formula and make this seemingly confusing
activity work for your benefit?

In two weeks, you can!

And here’s the good news: the key to successfully implementing an email
marketing strategy is simplicity. You don’t need to be Einstein to figure out
email marketing; you just need to be willing to learn.

Which is why we’ve decided to walk you through the steps to follow if you
want to successfully implement an email marketing strategy in two weeks.

Set Up Email Accounts

Before you begin to even think about sending a single email, you’ll need to
have created and verified the various email accounts you’ll use in the
process. 

First, log in to your Google account and visit the Settings page (in the
left-hand navigation bar).

From here, you can create a new Email Address for your website or
blog. 

This will be the address the emails from your campaigns will be sent
to.

For example, if your blog is at mysite.com, your email address might
be mysite@gmail.com.

You should then verify the email address by pressing the Verify Email
button.

Once you’ve done that, you’ll be able to move on to the next step.

Choose The Right Email Template

The email template you use will determine how your emails look. 

There are four options when it comes to email templates: 

  • Full-blown HTML emails
    • With calls to action
    • That display images beautifully
    • And
      can be edited with just a few clicks
    • On mobile
    • And tablet
    • Versions
  • Static
    mails
  • With just the header, subject, and body
  • Perfect for
    quick one-offs
  • And can be edited with just a few clicks
  • On
    mobile
  • And tablet
  • Versions

Before you begin to send out any emails, it’s worth taking some time to
research which one of these templates you should use.

As a rule of thumb, go for the full-blown HTML option if you’re looking for
one that’ll look the same when opened by a reader.

This will make it much easier for your readers to navigate your content
and find what they’re looking for. It’ll also make your emails searchable
through web searches and Google alerts.

However, if you’re looking for something simple that you can email
quickly and easily, go for the static mail option.

Personalize The Subject Line

When it comes to email marketing, the subject line is one of the most
important parts. 

With each email you send, you have the opportunity to grab the attention of
your audience and encourage them to open your email. 

In order to do this, you need to take a few minutes to add a personal
touch to your subject line. 

To help you with this, we’ve compiled a list of 20+ subjects that women,
men, and couples have used to grab our attention and make us open their
emails. You can use these as a starting point for your subject lines.

Here’s the thing: you can use these samples as-is, or you can take
advantage of the fact that they’re already written and create your own
personalized subject lines. Take a couple of minutes to browse through these
sample subject lines and get ideas for your own.

Choose A List Of Compatible Email Apps

In addition to choosing the right email template, you’ll need to think about
which email app you should be using to send out the emails. 

There are a few different options here, each with their perks. For
example, if you want to simply send emails through your personal Gmail account,
you can do that with Apple Mail or Outlook. 

However, if you’d like to have a separate email address for each
list-member, you can use a tool like Aweber to create and manage lists of
compatible email apps.

This way, whenever you want to send an email, you can choose a list of
apps to include in your email and your email will be distributed
throughout. 

The benefits of using an app like Aweber are that you can create as many
lists as you need, with as many email apps on them as you want; and you can
email all of these accounts through one place, easily.

Now, you don’t have to choose just one app; you can use a tool like
Mailchimp to integrate your email accounts and lists from various apps
(like Gmail, Yahoo, AOL, etc.) so you can send emails through all of them
using one place. This way, you can keep track of all your email lists
with one place and easily send out personalized messages to all your
audiences.

Set Up Autoresponders

As we mentioned earlier, one of the most important things to consider
when creating an email marketing strategy is the ability to measure its
effectiveness. 

To do this, you need to set up automated email replies from when you
send out your emails. This way, you’ll know exactly how each email
campaign is performing and can decide whether or not to continue using
that particular strategy.

To set this up, you can use a tool like Mailchimp to create and manage
lists of compatible autoresponders. 

These are replies that are triggered based on specific actions or
patterns. For example, you can create an autoresponder that’s triggered
whenever someone clicks on a product in your online store. Or, you can set
up an autoresponder that’s triggered whenever someone subscribes to your
newsletter.

Additionally, you can use autoresponders to send out
announcements, promotions, and giveaways. Just remember that these emails
will begin appearing in your recipients’ inboxes every time they receive a
piece of mail with the subject line containing your autoresponder trigger.

Choose A Mail Distribution Service

Once you have your personal email accounts verified and organized, it’s
time to move on to the next step: choosing a mail distribution service.

There are a few different ways to send out your emails. You can use
direct mail services like MailChimp or you can go through a third party like
SendGrid.

MailChimp provides a free tier that you can use to send up to 500
emails/mo, so it’s the perfect option for small businesses just getting
started. Plus, with MailChimp you can add tracking codes to your emails
so you can see exactly how many people are opening your emails, where
they’re coming from, and what campaigns are performing the best.

On the other hand, SendGrid provides a very advanced and professional
level of service for businesses with larger email lists and those who want to
send out mass emails on a regular basis. For example, if you’re the
headline writer for a major newspaper, you can use SendGrid to send out
your editorial emails to a list of subscribers.

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