For many marketers, Tableau Marketing Dashboard is the ultimate tool for digital marketing analytics. Its clean and organized design makes it easy to navigate and its interactive charts give you the ability to explore your data in a whole new way. Essentially, this platform has everything you need to analyze the performance of your marketing campaigns. Let’s take a closer look at how Tableau Marketing Dashboard compares to the competition.
Features
Let’s start with some of the key features that set this tool apart from the rest:
- Interactivity: You can interact with the dashboard’s charts and graphs in real time as you make changes. So, if you see that one of your metrics is off by a large amount, you can zoom in to see more details or scroll over to another chart to get an overview of the data.
- Data Download: As a data analyst or business user, you can download your data to a CSV file for further analysis.
- Time-series Data: You can connect your tables to display data over time as well as compare the change in values over various periods.
- Security: The dashboard uses HTTPs which are encrypted connections between the client and the server and only require a simple username and password to log in.
- Mobile Optimized: The dashboard also has a mobile optimized version that works on both iOS and Android devices.
- Team Collaboration: The dashboard also allows you to work in teams and share data with colleagues.
- Sophisticated Sharing: You can also share your dashboard with external applications via OAuth, so that they can interact with your data in the same way you do.
- Data Import: You can also import data from other sources like Google Sheets or Microsoft Excel into Tableau for analysis.
- Customization: The dashboard design is highly flexible, allowing you to replace the default visualizations with your own. You can even use Tableau’s free formatter feature to create your own charts and graphs.
- Integration: The dashboard has a direct connection to over 100 business intelligence tools including Google Analytics, Salesforce, and more.
- Data Encryption: Your personal data is always secure with the dashboard, even when you download your files to your computer. This feature is particularly useful for businesses that need to share sensitive data with their clients.
- Unlimited Scalability: As a data analyst or marketer, you can always access more storage, workflows, and documents with this tool.
- Real-time Updates: As you make changes in the dashboard, your views will update in real time, showing you the impact of your actions.
- Free Version: For those who want to explore Tableau but don’t want to make the investment in the commercial version, there is a free trial available.
- Reviews: As Tableau is open source, it has been assessed multiple times and received mostly positive reviews, earning it a 4.8 out of 5 star rating from reviewers on its website.
UI/UX
Now, let’s take a look at some of the user interface (UI) and user experience (UX) aspects of the tool:
- Navigation: The dashboard’s drop-down menus and buttons are placed in a logical and convenient order, making it easy to find the specific chart or analysis you are looking for.
- Screen Space: Most of the dashboard’s charts and graphs take up only as much space as they need, leaving more room for the content that follows. This saves you from having to scroll endlessly or click countless times to view all the charts and graphs on one page.
- Content: With a clean interface, organized content, and helpful support agents, this dashboard ensures that you have the information you need in the most convenient format.
- Compatibility: This tool has been designed to work on both mobile and desktop devices and has been tested to work flawlessly across both platforms. So, even if you have a smartphone or tablet, you can still use the tool’s companion website on a desktop computer or vice-versa.
- Customization: If the dashboard’s design is something you are looking for, you can use its customization tools to create your own unique version.
- Usability: This tool has been designed with extensive usability testing in mind, ensuring that every part of the dashboard, from the way it works to the way it looks, is easy to use.
- Visually Appealing: This tool’s design is arguably its strongest point. The dashboard uses color palettes and a combination of fonts and styles that appeal to the eye. All these visual elements work together to form a harmonious whole that is both informative and easy on the eye.
Additional Functionality
Besides the key functions mentioned above, this tool includes several other features that prove useful in different situations. Let’s take a closer look:
- Dashboard Roles: You can assign different user permissions for various dashboard areas, giving them restricted or full access to specific areas. This allows you to control which users can see what in your dashboard.
- Groups: You can create and join groups to organize and manage your dashboard’s users. This can be a great way to keep track of who has access to what areas of the dashboard.
- Marketing Channels: The dashboard can track the performance of your marketing efforts across different platforms like SEO, PPC, email marketing, and social media. This allows you to cross-reference and analyze the effectiveness of each channel.
- Measurement Equivalents: This tool allows you to compare the performance of various marketing tactics and determine which is the most efficient. For example, if you want to compare the results of a PPC ad campaign to the performance of a webinar, lead generation campaign, or SEO strategy, you can do so using this tool.
- Offline Metrics: If you want to examine the performance of your online marketing efforts when no one is actually viewing your content, you can use this feature to view engagement metrics like pageviews and unique visitors for websites and blogs.
- Reruns: If you have a dataset that you want to examine regularly, you can create a rerun that will pull the latest data and refresh the dashboard with it.
- Segments: You can set the dashboard to track the performance of specific groups of users, like those who visit a certain website or have a specific email ID. This way, you can examine the metrics specific to these groups, isolating the characteristics that make them perform better than others.
- Social Media Metrics: If you utilize social media to disseminate or promote your content, you can use this tool to track the performance of your efforts across various platforms.
- Trending Topics: The dashboard can identify the most popular topics (both within and across various platforms) that are currently trending, making it easy to keep track of the news and topics that are capturing the interest of your target audience.
- Web Analytics Tools: This feature stores your tables and graphs from Google Analytics, Salesforce, and many other popular tools, allowing you to examine and analyze your web activity and marketing performance from multiple angles.
- Offline Analytics Tools: This feature stores your tables and graphs from Google Analytics, Salesforce, and many other popular tools, enabling you to examine the performance of your website or blog when there is no network connection.
- Remarketing Tools: With this tool, you can assign a custom audience to receive tailored marketing messages via email or online ads when they are browsing other sites. This is a great way to stay in touch with your audience and promote your offerings even when they are offline.
Cost
Finally, let’s take a look at the cost associated with this tool: