In the world of digital marketing, email marketing holds a special spot as it can be one of the most cost-effective and versatile channels to reach potential customers. The best news is that you can use a tool to create an email marketing database with all the content you need without having to pay a penny. This article will teach you how to set up and use a tool called HubSpot to build an email marketing database that you can use to grow your business.
Why HubSpot?
If you’re looking for a simple way to build your email marketing database, then you’ve probably considered using a tool like ConvertKit or MailChimp. These are all great tools but they do come with a price. If you want the ability to send beautiful emails with complex content to your contacts, then HubSpot is the perfect option. Let’s take a closer look at what HubSpot can offer you.
Features
HubSpot is a web-based tool, so all of the features are available from the convenience of your web browser. You don’t need to download any software to use it. You’ll notice that it’s incredibly user-friendly and even the most experienced marketers will have no trouble using it.
Another great thing about HubSpot is that it offers a lot of features for free. As a basic user, you’ll have access to everything you need to get started without having to pay a penny. This is in stark contrast to other platforms where you’ll have to pay either through subscriptions or with a small charge for each individual action.
How to Use HubSpot for Marketing
The best thing about HubSpot is that it makes it very easy to segment, target, and analyze emails as they arrive. This is essential if you’re looking to grow your email marketing database and find the best ways to communicate with your contacts. You can set up automatic email campaigns and analysis to figure out what works and what doesn’t. Furthermore, you can use tools like A/B testing or cutting-edge AI to find the optimal way to reach your audience and increase sales.
As you can see, HubSpot offers a lot of functionality for free. The key is to find the right plan for your needs. There are two options available: Business and Personal.
If you’re a small business owner looking for a more complex tool, then go with the Business Plan. This plan comes with several features that can help you grow your business. If you’re a consumer who is looking for something simple, then choose the Personal Plan.
Basic vs. Pro
As mentioned, HubSpot offers both a basic plan and a pro plan. The basic plan is completely free and has all of the same features as the pro plan, with the exception of the email template design tool. With the basic plan, you can create and send emails, create and schedule automated email campaigns, and view stats on the performance of your emails. Plus, you can add multiple contacts and groups.
Now, let’s take a closer look at the email template design tool. This is one of the most critical components of sending effective emails as it will dictate how your emails look and the impression your contacts have when viewing your email marketing material. With HubSpot, you can either choose to build a completely custom email or use one of the ready-to-use templates. The great thing about HubSpot is that although you don’t have total control over the design of your email, you can still manage the entire process, from creating an email to sending it, tracking opens and clicks, and analyzing the performance of your campaigns. This means you can make minor adjustments to the template design and keep track of what’s changing without having to rebuild the email from scratch.
The Bottom Line
If you’re looking for a simple but effective way to build your email marketing database, then you should consider using HubSpot. With all the features and templates available, you’ll have no trouble finding the perfect fit for your business. Plus, with the basic plan, you don’t even need a credit card to get started. So, what are you waiting for? Try out HubSpot today!