What Are Some Examples of Email Marketing Demystified?

Email marketing is one of the most effective and cheapest ways to reach customers and potential customers. However, the term ‘email marketing’ is quite broad and it can vary from email marketing software to e-commerce platforms and everything in between. In this article, we will discuss what are some examples of email marketing demystified.

E-commerce Platforms

An e-commerce platform, such as Shopify, facilitates online sales via email marketing. In fact, Shopify encourages users to integrate their email marketing strategy into their account. With Shopify, you can set up automated emails that will send out specific discounts and offers to your customers. This is a simple but effective way to gain more trust and interest from your customers. With Shopify, you can set up email campaigns for different occasions, such as Black Friday or Christmas.

Live Chat Support

Live chat support is one of the most popular features with any e-commerce platform. When a customer has a question about your products or services, you can easily redirect them to a live chat window where an agent will be able to assist them.

This is a free and effective way to provide support and build trust with your customers. When someone reaches out to you via live chat, they are basically searching for an answer to their question and you can provide them with the information they need to make a purchase decision.

Scheduled Emails

Scheduled emails are automated emails that are sent out at a specific time, either once or twice a week. You can use a tool like Marketo to create automated emails that will be delivered to your customers at a specific time.

On the opposite end of the spectrum, you have the one-off email. These are emails that are sent out only once, either on one specific day or at a set time on a set day. You can use tools like HubSpot to create one-off emails and schedule the delivery of these emails to maximize the effectiveness of your email marketing campaign. Many e-commerce platforms, such as Shopify, will allow you to set one-off emails as the default email that will be sent out when a new order is made. This can be a useful tool for getting in the habit of emailing your customers at least once every two weeks.

Personalized Discounts

Even though customers have email campaigns set up on your e-commerce platform, you can still send out personalized discounts and offers to your customers. These emails can be highly effective if done right. With the right design and a little bit of personalization, you can really stand out among the rest of your competitors.

Blogs

Blogs are just a regular website, but with a bit of a twist. When someone enters a keyword or phrase into the search bar on a blog, the blog owner will show up in the results and you can engage with them directly through their blog.

Anyone can set up a blog and use a platform like WordPress to publish content. However, you can take it a step further and integrate your blog into an e-commerce store. When someone clicks on a product or service on your blog, you can easily redirect them to the relevant product or service on your e-commerce store.

Social Media Accounts

If someone mentions your product or service on social media, you can easily connect with them on social media accounts that you manage. For example, if your product is mentioned on Twitter with the #myproduct1 hashtag, you can reach out to the user directly via Twitter.

This is especially effective if the user follows your brand or company on social media. When the person that mentioned your product on Twitter follows your brand, you can reach out to them directly to learn more about their experience with your product or service.

Email Marketing Software

Email marketing software, like HubSpot and Mailchimp, facilitate the process of creating and sending out emails. These are extremely useful tools for any business that runs on email marketing. Creating marketing emails with these tools is easy and the user interface is very user-friendly. Furthermore, integrating these tools into your e-commerce store is very simple.

Actionetics

Actionetics is the all-in-one marketing automation platform that integrates email marketing, social media, blogging, and mobile marketing into one. You can use Actionetics to create automated emails that will send out on a schedule or you can use the tool to follow up with customers and potential customers via social media.

Actionetics is very popular amongst large enterprises that have tens or hundreds of thousands of active customers. Large enterprises use tools like Actionetics to manage all of their customer communications and follow-ups via social media and email marketing.

Marketo

If you are looking to create an inbound marketing strategy, then you should consider looking into Marketo. Marketo is an extremely popular SaaS solution that provides marketing automation and analytics. You can use Marketo to create personalized emails that will be sent to your customers. When a customer submits their email address, Marketo will automatically create a lead for you. You then have the option of converting the lead into a sale.

On the opposite end of the spectrum, you have the one-off email. These are emails that are sent out only once, either on one specific day or at a set time on a set day. You can use tools like HubSpot to create one-off emails and schedule the delivery of these emails to maximize the effectiveness of your email marketing campaign. Many e-commerce platforms, such as Shopify, will allow you to set one-off emails as the default email that will be sent out when a new order is made. This can be a useful tool for getting in the habit of emailing your customers at least once every two weeks.

Analytics

Most email marketing platforms, such as HubSpot and Marketo, provide analytics so that you can track the success of your email marketing campaign.

What Is Email Marketing?

At the most basic level, email marketing is the act of sending out mass mailings of marketing emails to people that you have identified as potential customers. These potential customers can be people that have signed up for your email list, people on social media that have engaged with your content, people that have visited your website, or people that have unsubscribed from your previous email marketing campaigns.

The objective of your email marketing is to sell a product or service, or provide value to the customer, while also building trust and credibility. To do this, you will often find that you need to use multiple channels, such as email, social media, and your website, to promote your product or service. You might also find that the person that reaches the most people, wins. This is especially important when you are marketing to the smaller demographic of Gen-Z, who prefer to follow and trust brands that they know are genuine and have their interests at heart.

How Is Email Marketing Different From Traditional Marketing?

Traditional marketing is still very popular and is not going to go away, but it is important to remember that times have changed. Nowadays, people are used to receiving marketing emails, so it is important that your emails are good enough to keep your customers engaged and interested in your brand.

Rules And Best Practices For Email Marketing

There are certain rules and best practices that you need to follow when designing emails for maximum effectiveness. The key is to make sure that you apply the right digital marketing tactics to reach your audience and, as a marketer, it is your responsibility to know what tactics will work best for your niche and audience.

Here are some simple but effective rules and best practices for email marketing:

  • Make sure that the subject line of your email is attention-getting
  • Avoid marketing spam and email scams
  • Personalize your emails as much as possible
  • Create email threads
  • Include a call-to-action (CTA)
  • Use content that is relevant and interesting to your audience
  • Include a link to your website in every email
  • Monitor your email performance using tools like HubSpot and Marketo
  • Measure the success of your email marketing campaign using analytics

With each new generation that grows up alongside the internet, marketers have to constantly change with the times to stay relevant.

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