The purpose of this post is to give you a basic understanding of what an email marketing developer does, how to classify and search for them online, and hopefully get you thinking about applying for a job as one. This is the first in a series of posts that will cover everything you need to know about being a web Developer looking for a new challenge. In order to better educate those looking for employment in this field and to help those thinking about breaking into it. This is not intended to be a comprehensive guide to becoming a successful email marketing developer, rather, a starting point for those looking to get their feet wet in this exciting industry.
1. What is Email Marketing?
Put yourself in your reader’s shoes for a moment. What do you think when you hear the term “email marketing”?
If you’re like most people, you’ll probably think of e-commerce or marketing campaigns, or perhaps even both.
But did you know that email marketing can also be used for non-commercial ventures as well? That’s right, you can use email marketing to promote events, causes, and charities. Pretty cool, huh?
So what is email marketing? Email marketing can be described as using email to communicate with potential customers about your products or services. The term email itself may also cover different types of electronic messages including text messaging, social media posts, and website traffic.
Now that you have a general idea of what email marketing is, you may be wondering how to become an expert in the field. The answer is simple; there is no standard route. Instead, you have to use your skills and knowledge to become competent in this area.
2. Career Paths in Email Marketing
Before we get into specific job titles and the typical career path, it’s important to understand the overall outlook of this career field. Because as we’ve established above, there is no set formula for becoming an expert in email marketing, the outlook of this industry can vary widely.
As a whole, the email marketing industry is growing. In 2020, the American Institute of Stress claimed that the job outlook in email marketing was among the best in all industries. What’s more is that according to LinkedIn, the demand for email marketers was expected to increase by 18% from 2020 to 2025.
3. Email Marketing Job Titles
Since there is no one-size-fits-all approach to become an expert in marketing via email, the job titles and descriptions will vary. Nevertheless, you can expect to find a variety of positions related to marketing and communications using email, social media, and websites.
Some of the more common job titles include:
- Email marketing strategist
- Marketing coordinator
- E-commerce marketing manager
- Content marketer
- Digital marketer
- Online marketing specialist
- SEO specialist (search engine optimization)
- Social media marketer
- Content strategist
- And the list goes on…
4. Email Marketing Specialties
Just because you have a degree in marketing doesn’t necessarily mean you’ll end up working in a traditional office setting. Many top marketers now use their skills to analyze data and work remotely for a company.
According to LinkedIn, by 2022, 44.3% of the Marketing Jobs were expected to be remote or freelance. So if you’re looking for a change, consider exploring opportunities in remote marketing.
5. Where Can I Find an Email Marketing Developer Career?
With the constant flux of information and opportunities brought about by the Covid-19 pandemic, it’s important to stay abreast of the latest job opportunities. To that end, let’s take a look at where you can find an email marketing developer career:
5.1 Online Job Boards
A great place to look for job opportunities is online job boards. With so much information available online, job seekers can easily find jobs that fit their skills and qualifications. What’s more is that with the rise of remote marketing, online job boards have become a much safer and more comfortable place to look for employment.
But just because an opportunity is online doesn’t mean that it’s necessarily easy to find. Just like any other industry, finding a job in digital marketing can be difficult. One way to make your search easier is to use job search tools like Indeed that can search for jobs based on your specific job title, keyword, or major.
Another great resource for finding job opportunities is LinkedIn. Like most other professional networks, LinkedIn allows users to create professional profiles that include information about their education, experience, and potential employers.
As a digital marketer, you’ll likely have a LinkedIn profile that is fully equipped to give potential employers an in-depth idea of your skills and knowledge. What’s more is that you can also use LinkedIn to search for jobs and connect with potential employers.
Creating a LinkedIn profile is free and only takes a few minutes. So don’t hesitate to log on and see what opportunities are available.
A similar resource to LinkedIn is Twitter. Like most social media networks, you’ll use Twitter to publish and share messages that are relevant to your audience.
What’s great about Twitter is that it is a very useful tool for marketers. Since your target audience is likely to be found on this platform, you can use tweets to promote your marketing efforts, share relevant information, and stay in touch with your audience.
As a digital marketer, you’ll likely find tweets that are relevant to your job search. What’s more is that since your target audience is likely to be engaged with your tweets, they may also be interested in your LinkedIn profile, blog, or other online platforms.
6. Earnings and Future Growth
As we’ve established, the outlook for email marketers is quite positive, especially considering the current pandemic. According to LinkedIn, as of April 2022, the average salary for a digital marketer was $101,000 per year. If you want to be a part of a growing industry, consider exploring opportunities in digital marketing.
Just like any other professional job, you’ll need to have a college degree to be considered for a senior position in this industry. With that being said, having a formal education isn’t necessarily required since many top marketers began their careers without a degree. But if you’re looking to enter a senior role, having a formal education will increase your chances of getting that job.
According to LinkedIn, the most in-demand degrees for digital marketers were as follows:
- Bachelor’s degree in Business
- Bachelor’s degree in Marketing
- Master’s degree in Marketing
- Master’s degree in Computer Science
- Master’s degree in Public Health
- Master’s degree in Advertising
- Graduate certificate in Inbound Marketing
- And the list goes on…
If you’re looking for a new challenge and aren’t sure what degree to pursue, try for a major that will equip you with the tools to be a competent digital marketer. With the right education and training, you’ll be able to find a job in this field that will allow you to use your talent to help others.
8. Blogging and Website Development
Now that you’re equipped with the basics of email marketing, let’s discuss the various platforms that you can use to spread your expertise to the world. One of the best ways to find a job in this field is to establish and grow a blog. A blog can be used to share your expertise with the world and potentially lead to more job opportunities.
Establishing a blog takes a little bit of effort but isn’t that difficult. You’ll just need a decent amount of talent and knowledge to be able to establish yourself as an expert in your industry. Once you’ve got your blog up and running, you can use it to promote your job search and get noticed by top companies and organizations that are seeking freelancers or employees.
If you’re looking for a new challenge and want to be able to use your skills to establish and grow a personal blog, now might be a good time to explore opportunities in blogging or website development.