Email marketing is one of the most effective ways to connect with customers, and the right job description for an email marketing director can help you take full advantage of this powerful channel.
To set the right stage for your role, let’s discuss the general email marketing job description.
The Basics
Many of the responsibilities of an email marketing director will be very similar across various industries. For instance, you’ll usually need to ensure that your mailers are well-written and that they hit the right tone and appeal to your audience. You’ll also need to track the open rates and click-through rates for each of your campaigns so that you can improve on your performance.
Beyond these basic responsibilities, your specific job description will depend on your industry and the specific responsibilities of your role. You’ll need to identify the responsibilities that fit your expertise while also establishing yourself as an expert in your field. In this sense, your job title will serve as a marketing tool, used to describe your role and responsibilities to clients and prospective employers.
The Email Marketing Job Application
One of the most challenging aspects of being a marketing manager is getting your foot in the door with headhunters and hiring managers. Applications for open positions can be extremely competitive, and getting a foot in the door usually means making a great impression in the shortest amount of time possible. You don’t want to waste any time with a cover letter that doesn’t demonstrate your value, so you might end up writing a short version for applications that you submit online.
For online applications, you have a couple of options for cover letters: One is to copy and paste your cover letter from your LinkedIn profile, and the other is to write a short introduction that highlights your relevant experience. To get the job, you’ll need to stand out among the competition. To do this, you need to write a compelling cover letter that makes a great first impression. To get started, ask yourself:
- What is my unique value to the company?
- Why should I be hired?
- What would my responsibilities be?
An Email Marketing Strategy
To effectively market your products via email, you’ll need a solid plan. You shouldn’t expect to have a magical formula that will get you to the top of the funnel without any consideration of marketing analytics; however, you can develop an informed strategy that’s based on proven methods.
To start, you can use email marketing tools like HubSpot to develop a strategy that’s based on customer behavior. With HubSpot, you’ll be able to create personalized emails based on what you know about each person. You can use marketing automation tools like HubSpot to track and analyze customer behavior, finding patterns and taking action based on what you learn.
For example, you may discover that certain types of content perform better than others when it comes to getting customers to open and click-through to additional content or products. Based on this, you can develop content or offer products that fit around these marketing performance insights. This type of analysis can help you determine the ideal job title for your role within the company.
The Specialty Of An Email Marketing Director
While the responsibilities of an email marketing director will vary based on role and industry, you can generally expect to specialize in one or two key areas. As a rule of thumb, you may want to consider focusing on digital marketing as opposed to the more traditional forms of marketing such as television or print media.
Why? Because, as we’ve established, customers prefer to get all of their information via digital means, so marketing through email is becoming a more significant priority for business owners and marketers everywhere.
Because of this, your specialty will likely be focused on digital marketing and the various ways that you can use email to engage with customers and drive sales. Based on this, consider focusing your job search efforts on finding a digital marketing role that suits your niche.