The role of a content marketer is evolving. Used to creating compelling content for websites, apps and social media platforms, marketers are now expected to create thought leadership articles, takeaways and explainer videos for distribution across all channels.
Why Should You Look For An Email Marketing Editor
It could be that you’re a startup launching a new product. Or, you’re an established business with a small team that’s looking to expand its reach to new audiences.
In any case, you need to decide how you’re going to engage with your audience. Do you want to simply sell them a product and expect them to click-through and buy something or are you looking to create relationships and gain their trust so that they’ll consume your content and make purchase decisions as a result?
If you want to create trusted relationships in the digital world, you need to provide compelling content that will keep their attention and encourage them to engage with you.
What’s more, you can’t always rely on traditional methods of engaging with your audience. Remember, up to 70% of adults in the U.S. regularly use email to get news and information. While your website and social media accounts may drive traffic to your content, if your email marketing isn’t effective your business could be at risk of closure.
The Need For Personalization
Let’s get into the nitty-gritty of personalizing emails now. When a marketer or content strategist creates a new email campaign, they have one goal in mind: to maximize the reach of that campaign as widely as possible. Simply put, the goal is to have as many people as possible engage with the content and bring about a change in behavior.
The catch is that everyone’s behavior is different. If you’ve ever tried to market to a group of people, you’ll know that everyone’s preferences and behaviors are different. This means that you can’t simply send out the same pitch to everyone.
To get the most out of your email marketing, you need to personalize it to each audience member. To find the best email marketing editor, you need to consider the following:
Data To Back Up Your Personalization
The first step in personalizing your email marketing is to collect as much data as possible about your audience. This could include their gender, age, interests, hobbies, and even the geography of where they live.
Having demographics and psychographics about your audience will allow you to craft personalized messages that they’ll find valuable. For example, if you know that a majority of your audience is made up of millennials, you can tailor your marketing to appeal to them with a message that’s relevant and interesting to them.
Variety Is The Key To Success
If you want your email marketing to be effective, you need to avoid relying on the same approach or formulaic messages with minor tweaks here and there. Instead, you need to rely on a variety of content that’s personalized for different groups and segments of your audience.
If you think about it, your email inbox is a reflection of your strategy and what you’re doing to connect with your audience. If you consistently send out emails with the same approach and few minor variations, you’ll find that your email customers (if you can even call them that) won’t engage with your content as much. They’ll simply see it as more of the same.
Looking for a one-size-fits-all approach when it comes to marketing is a surefire way to limiting its effectiveness. With that said, you don’t need to avoid all of the usual suspects when it comes to content creation.
The Best Email Marketing Editor For You
With all of the different approaches and tools available to the modern marketer, it’s quite the daunting task to find the best one that’s right for your needs. To save you the effort and the anxiety that comes with trial and error, we’ve compiled a list of everything to consider before choosing an editing service.
Features
One of the first things you’ll want to look at when comparing online editing services is the range of features available. Look for a service that offers some of the essential features required for effective email marketing, such as the following:
- Unlimited storage
- Full revision history
- Email deliverability
- Content compatibility
- PDF delivery
- Mobile-friendly design
- Html delivery
- Live Chat support
- And the list goes on
The more features an online editing service offers, the more you’ll appreciate its value. If you’re looking for a one-stop-shop for all of your content creation needs, consider an online content editing service that offers all of the above.
Skilled Staff
If you want to produce some of the best content possible for your email marketing campaigns, you need to consider the caliber of the editing staff. Fortunately for you, we’re here to tell you about the Top-Notch Edits team. We’ll leave the rest up to your imagination.