Email marketing is a form of marketing that allows businesses to be more personal with their customers and prospects. By identifying individual preferences and habits, companies can craft marketing messages that will resonate with the recipient.
In the digital age, businesses can tailor their approach and remain more efficient, effective, and agile.
However, creating engaging content can be difficult, time-consuming, and costly. Unless you have a skilled team and extensive experience in content marketing, it can be difficult to know where to start.
This is where an email marketing pitch comes in. An elevator pitch, or a short introduction to a business or product, aims to give the reader enough information to understand the main concept or message behind the product or service.
In this article, we will discuss the essentials of an email marketing pitch, including what questions you should ask yourself before writing one.
Know Your Audience
The first and most essential step to crafting a solid pitch is trying to understand your audience. What do they want? What are their needs? How can you provide them with value?
It is essential to know who you are speaking to, and why you are speaking to them. The nature of your pitch should reflect this. In the same way, you can determine the content and style of your pitch, you can also determine what questions you should be asking yourself to get the most out of it.
For example, you may want to ask yourself “What am I trying to achieve with this email?” “Who is the audience?” “What will make them interested in my content/pitch?” “How can I ensure they stay interested?” “What do they prefer to hear/see?”
Knowledge of your audience is critical to the process. You cannot write an email pitch that will appeal to everyone you send it to. You have to find a way to speak to your audience and connect with them on a personal level.
The Purpose Of The Pitch
The purpose of your pitch is to convince the reader that your product or service is suitable for them. You want the reader to see your pitch as a chance to improve their life or the life of someone they know.
In the same way, the goal of your email campaign should be to improve the lives of your customers and stakeholders. Your marketing objectives, which you should set at the beginning of your campaign, should be tied into this. For example, you may want to increase web traffic to your site. In doing so, you are increasing the chance that someone will be interested in your product or service.
The first step in the process is to determine if the product or service you are pitching suits your ideal buyer. Only then can you determine the purpose of your pitch.
The Product Or Service
This is the part of your pitch that will interest potential customers the most. If you can get them to listen and then to remember you, you have succeeded in engaging the reader.
Include all the relevant information about the product or service, including its description, who it is aimed at, the benefits it brings, and how they can acquire it. A good product or service pitch should be concise but also comprehensive.
Key Audience Takeaway
This is the part of your pitch that will conclude with a call to action. Tell the reader what you want them to do next, whether it’s to contact you directly or to visit your website. You can also ask them to share the pitch with others, which may result in more interest.
Your CTA should be individualized to the reader. In the same way, you can vary your approach and style throughout your pitch to suit the needs of your audience. Craft your CTA to increase the chance that your audience will take action.
Create A Compelling Hook
You need a compelling hook to capture the attention of your audience. To do this, you need to add weight to your pitch by including relevant and valuable information. This should excite the reader and make them want to continue reading. Make sure that the hook is relevant to the product or service and that it will make the reader think of your product or service.
The best hooks will make the reader click the email or link and take action.
Style And Substance
With the introduction out of the way, you can move onto the next phase of your pitch. This is where you can put your unique spin on the information you have provided and make it more engaging. Make sure you keep the style consistent, using the same tone and language throughout the pitch to give it weight and make it appear more professional.
While you want your pitch to be concise, you also want to include enough detail to make it convincing. Make sure you back up your claims with evidence and examples.
Your pitch should include multiple pro-actions. If you want the reader to do something, include the steps to get them there.
Include the URL or click-through mechanism for more information. When a reader clicks a link or button in an email, they are usually taken to a website. To get them from your pitch to their desired destination, include a call to action.
Avoid including any unnecessary words or phrases in your pitch. Long, cumbersome sentences and words that mean nothing to the average person won’t help you impress your audience.
Include only those words that are important to the product or service and to the message you are trying to get across. If you don’t know what words would be appropriate, ask yourself questions about the product or service or industry. This will help you determine if there is adequate content on the topic and give you a better idea of what to include.
As you can see, there are seven essential elements to an email pitch. By following these steps, you can craft a pitch that will resonate with your audience and convince them to take action. Remember, you need a compelling hook to get them to listen, and having a plan is the first step to achieving this. If you want to become a skilled content marketer, you can find courses and blogs on the topic from reputable brands.