Top 5 Email Marketing Software for Beginners

In case you’re looking for an easy way to get started with email marketing, here’s a short list of 5 reputable companies that can help you with that. Keep reading for more information about each one.

1. Campaign Monitor

Campaign Monitor is one of the most popular choices when it comes to beginner’s email marketing software. The reason is very simple. With them, you don’t need any previous experience. They also provide a free 14-day trial so you can check out their service before you buy it. What’s more, the platform is extremely easy to use and comes with a drag-and-drop editor that allows non-technical users to create stylish and effective emails.

Although the free plan comes with all the essential features, you should consider paying for the premium version because it includes features like workflow automation, image optimizer, and mobile analytics that make a huge difference in terms of efficiency and overall manageability of your email campaigns. One of the best things about Campaign Monitor is that they update their product frequently, making sure that it remains compatible with the most current versions of the email marketing platforms like Gmail, Facebook, and Hotmail.

2. HubSpot

Probably the best choice when it comes to marketing automation and email marketing in general is HubSpot. In case you’re not familiar, HubSpot is a CRM (Customer Relationship Management) software that enables businesses to create highly personalized customer experiences by integrating email marketing, online marketing, and social media platforms.

One of the main reasons why HubSpot was #2 on our list is due to the fact that it offers a free 14-day trial, so you can easily test out the software and see how it works for your organization. Another reason why it’s popular is because you don’t need any previous experience to get started. Simply go through the quick setup process, and you’ll have a fully-featured email marketing software platform at your fingertips.

We should mention here that HubSpot also offers a premium plan that provides additional features like A/B testing, automated email campaigns, and auto-responders. The question is whether or not you’ll need all of those features to operate a successful email marketing campaign.

3. Campaigner

Campaigner is another great choice for beginner’s email marketing software as it makes it really easy to get started with. All you need is a catchy email subject line, an HTML body, and a Twitter account to get going. Once you have all of that, creating a compelling message is simply a matter of clicking a few buttons.

The advantage of this software is that everything is automated. Once you create an email, you’ll get a confirmation email containing a link to click in order to activate the email campaign. From then on, you’ll be able to manage all of the email content and send out automated marketing emails without having to lift a finger.

4. Active Campaign

If you’re looking for a completely free option when it comes to email marketing software, you should try out Active Campaign. The reason is that it’s one of the most popular choices when it comes to getting started with email marketing. It’s also one of the few services that provide a free version, so it’s perfect for beginners.

Active Campaign is basically a CRM (Customer Relationship Management) software that enables businesses to efficiently track customer interactions via email, social media, and phone calls. What’s great about Active Campaign is that it provides a wealth of features for free, but if you want to take advantage of all their services, you’ll need to buy it. One of the main reasons why Active Campaign is so popular is because all the features work seamlessly together, so you don’t need to keep switching between apps to check activities.

5. MailChimp

Last but not least, we would not be complete if we didn’t mention MailChimp. The fact is that this email marketing platform has been around for a very long time and is extremely popular, probably because it’s one of the most affordable options out there. Even if you’re new to email marketing, you’ll probably have heard of this brand name because it’s been around for so long and has gained such a huge audience.

One of the reasons why MailChimp is such a great choice is that it offers a free version that enables you to try it out before you buy it. It also provides a great in-house training program so that you can become an effective user of the platform. They do, however, offer a premium plan as well that provides additional features like A/B testing, mobile analytics, and personalized email content. If you’re looking for a reliable and trustworthy platform, you should try out MailChimp.

Final Takeaway

As you can see, there are many reputable choices when it comes to getting started with email marketing. It really depends on your needs and what kind of results you’re looking for. We recommend that you try out a few of them and see which one provides the best fit for your organization. Keep in mind that the success of your email marketing campaign will largely depend on the strength of your email list. Once you have that, everything else will fall into place.

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