You’ve probably heard of Fiverr, the popular online marketplace for digital services. If you’re not familiar, it’s basically like Upwork, but with a smaller price range and less competition. Essentially you get what you pay for on Fiverr, so if you want cheap labor you need to be prepared to do a little bit of work yourself. That being said, there are plenty of services on Fiverr that you can use to gain the upper hand in your email marketing game.
Set A Budget And Stick To It
Budgeting is extremely important in any area of your life, and it’s particularly important in the world of email marketing. Without setting a budget and sticking to it, there’s no way of knowing how much you’ll spend on each campaign. Sticking to a budget is also critical for future campaigns, as you won’t want to overextend yourself financially when trying to achieve success. When it comes to email marketing, a good rule of thumb is to set aside at least three months’ worth of expenses for a single campaign.
Use Email Data To Your Advantage
You have access to lots of data when you send an email campaign. Not only do you have the ability to track how many people opened your email and what links they clicked on, but you can also examine the content of the email itself. Some email marketing platforms, like HubSpot, provide you with all the data you need in one place, so you don’t have to go searching for it later. Looking at the data from your email marketing campaigns can help you pinpoint what’s working and what needs to be changed to keep things fresh.
Use Campaign Tracking Tools
There are a variety of tools you can use to track the progress of your email campaigns. Many of the platforms and tools can be integrated with your web analytics platform, so you can keep track of all the metrics and figures in one place. Google Analytics, for example, offers a fairly comprehensive feature set that makes it easy to determine the effectiveness of your campaigns. You can create multiple columns so you can examine a variety of metrics, including open rate, clickthrough rate, and conversion (i.e., the number of people who clicked a link in your email and then made a purchase compared to the number of people who opened your email).
Handy Hints For Achieving Email Marketing Fiverr Success
If you’re looking for some extra help in your quest for email marketing fiverr success, check out these seven handy tips.
Make Sure Your Subject Line Is Short & Sweet
The subject line of your email campaign is one of the most critical things to get right. Make sure it’s concise and includes the key phrases that will make your emails stand out. If you’ve got the option, you may want to consider using A/B testing to split test different subject lines to see which one performs best. You can use this data to make future subject line decisions easier.
Determine The Optimal Time To Email & Maintain That Timing
There are a variety of factors that should be considered when determining the optimal time to send your email campaign. First, take into account the nature of your product or service and how it relates to your audience. For example, if you’re marketing a digital marketing course, you may want to consider sending out emails when students are most active on social media or when they’re making the most money online. You can use tools like Google Trends to easily find the optimum time for your target audience based on your product or service.
Use Automated Email Marketing
One of the things that makes email marketing so effective is the automated nature of it. You can have content and campaigns queued up and ready to go at any time, so you can get in touch with your audience when you want to. You don’t have to worry about keeping in touch with your audience or figuring out when is the best time to send an email. With automation you can control everything, which makes it much easier to maintain a steady stream of leads.
Personalize Your Subject Line
When you personalize your subject line, you’re telling the email service provider (ESP) that you’ve got something specific in mind when you’re writing your email. With a generic or default subject line, the ESP won’t know what your’re talking about, which could lead to less qualified leads or no leads at all. When the provider sees a lot of similar emails coming from different people, it can become suspicious and shut down your account. On the other hand, if they think you’re the real deal and that your emails are unique, they’re more likely to let your account exist and continue sending you emails.
You can use a tool like Mass Email to create and send personalized emails with a relevant and compelling subject line to as many people as you want, quickly and easily. Simply put in your email newsletter or social media account username, select the recipients, and voila —you’ve got a fully branded, personalized email ready to go.
Make Sure Your Message Is In Line With The Subject Line
If you’ve got a generic subject line, make sure your message matches up with it. Using a tool like Lead Score to examine your email campaign’s open rate can help you see what’s working and what needs to be changed. You can use lead scoring to analyze the success of your email marketing and determine what changes to make to continue growing your business.
Use Short, Snappy Salutations
When sending an email, use short, snappy salutations. First, it makes your email more personal and less like a blast from a stranger. Second, short salutations make your email faster to read and less likely to be flagged as spam. Third, short salutations make it easier to fit more content into your emails because there’s less room for errors.
Don’t Forget About Mobile
Though desktop and mobile email clients seem to be getting more and more similar, don’t forget about mobile users when you’re designing your email campaign. A lot of people these days just check their email on the go, so make sure your email looks good on smaller screens as well.
If you’re creating an email newsletter, make sure you test it out on different platforms to determine how it looks on different screens. If you’re worried about your mobile readers not being able to read your email, try A/B testing to see which version performs best on mobile devices and then use that version when writing future emails.
Include A Call To Action (CTA)
At the end of your email, you should include a call to action. This could be something as simple as “read more” or “click here to learn more”. Make sure when you include a CTA in your email, it’s something that’s relevant to the person reading it. For example, if you’re marketing a digital marketing course, including a “click here to get started” link is an ideal way of getting the person reading it to take action.
If you’re using an ESP like MailChimp or HubSpot, their templates come with pre-made call to actions, which you can easily customize. Alternatively, you can create your own CTA, which you can include at the end of your email.
At the end of the day, email marketing is a numbers game. The more you put in it, the more you’re going to get out of it. With a little bit of luck and hard work, you can achieve spectacular results from your email marketing efforts. Don’t forget to use the above tips and tactics to get started, and then use analytics to find the sweet spot for your audience.